Over the course of the past decade or so, lots of new standards for metadata have appeared. For social sharing, it’s thanks to Open Graph Protocol (OGP) tags, Twitter Cards,...

I was recently faced with the problem of creating a series of automated product feeds for a retail client. The requirement – deliver a feed in .csv format that contains...

Scraping Google SERPs for ‘People Also Asked’ and other features can be a great way to find out what information users are searching for. Adding this to your content or SEO...

Product page optimisation is an oft-overlooked area of Ecommerce SEO. The key objection I tend to encounter is that there are just so many pages, people struggle to know where to...

Your customers are impatient. Multiple studies have demonstrated the inverse link between page speed and rate of abandonment. Google’s own research has shown that 53% of mobile...

Allow me to make some assumptions for as to why you’re reading this: You’re an agency marketer or in-house stakeholder in charge of planning and executing off-site...

Or, as I like to put it: sort out your category pages for an easy win. The default response to most SEO ranking challenges is “we need more links”. It’s often an...

Last week, Google announced that in July 2018 it would make another major stride towards the complete normalisation of HTTPS encryption. Version 68 of the Chrome browser will be...

Not interested in the story or example scenarios? Jump to the heading starting with ‘Screaming Frog Custom Extraction’. As an SEO, chances are you’ve worked with a WordPress...

Like every other SEO / digital agency, we get requests for “link volume numbers” in our proposals on a regular basis. That’s OK, we know how to deal out a decent...

Update: Does the hosting location of your server affect your SEO in 2019? This article was originally penned in 2015. In it, we demonstrated that across the broad spectrum of...

It’s frustrating trying to get XML data into Microsoft Excel – unless you’ve got the time and patience to build some basic Macros or VBscript for your...

What do you do when you have two or more data sets that need merging, but don’t have a single set of data column values that match? VLOOKUP becomes a bit useless, or at least...

Keyword research is dead, long live competitive intelligence driven keyword research. Classic keyword research hasn’t really moved forward a great deal over the years....

If you haven’t heard of DeepCrawl before, firstly – where have you been? And secondly, go check out the many useful features of the original version of the tool, and if...