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Category: SEO
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Maria Camanes
Lauren Noakes
25th September 2023
What’s your ultimate goal for SEO? It’s probably something along the lines of improving your site’s revenue or increasing your ROI. There are a number of options available to...
Content
/
SEO
What You’re Trying to Achieve Dictates Who Does What
10 min read
James Brewster
14th August 2023
Google launched its product reviews update in April of 2021. The objective of this new ranking system was to prioritise and promote reviews authored by, as they put it, “experts...
SEO
Deciphering the impact of April’s Product Reviews Update
9 min read
Alvaro Fernandez
31st July 2023
As data continues to grow exponentially, SEO specialists are having to process and analyse datasets of ever-increasing proportions. Large files that contain hundreds of thousands...
SEO
Introducing dedupe-csv: a command line tool to bulk remove duplicates
2 min read
James Brewster
4th July 2023
Is your website not performing as well as you’d like in organic search results, and unsure of what you can do to address it? Are you wondering if investing in a technical...
SEO
What to expect from your next technical audit
8 min read
James Brewster
21st June 2023
If I were to ask you who are your direct competitors (brands that offer similar products or services to you), I am pretty sure you could list them easily. These, however, quite...
SEO
How well do you know your organic search competition?
8 min read
Maria Camanes
Adam Wolak
17th May 2023
A website migration can be one of the most risky projects SEOs have to face during their career. If handled properly, a migration can bring multiple benefits to your site in the...
SEO
Recovering your organic performance after a site migration
6 min read
Michelle Adenle
2nd May 2023
The retail industry has always been dynamic, but in recent years, it has experienced unprecedented changes. Technological advancements, the recent shift to e-commerce and external...
SEO
Marketing through uncertainty: how retail brands can adapt to a...
6 min read
Michelle Adenle
23rd February 2023
Strategy is deciding what to do and execution is all about making it happen. For this reason, the value of your strategy depends on whether it’s being implemented or not; it...
SEO
Strategy is important but execution is everything: here’s what you...
6 min read
Joyce Sissi
22nd February 2023
As the online shopping market increasingly becomes the standard way of shopping, today’s consumers expect to make a return online as easy as it was to purchase. Not updating your...
SEO
How to optimise product pages to minimise returns
7 min read
Riddhi Khatri
Michelle Adenle
9th February 2023
SEO reports are vital in developing an effective SEO strategy that works. If done right, they can allow you to uncover performance issues promptly – so that you can react to...
SEO
Why are your SEO reports being ignored?
8 min read
Sally Poundall
8th February 2023
In November we ran a virtual event designed to train organic marketing teams on how to best establish, execute and report on organic strategy. One of those sessions led by our...
SEO
Control the controllables: how to benefit from changing consumer...
15 min read
Joel Mesherghi
11th January 2023
Internal linking is one of the most impactful ways to improve organic search visibility. Here’s an example of how it works in practice. One of the lowest-hanging fruit we...
Data
/
SEO
How SEOcausal turns small changes into big results: internal linking
3 min read
Michelle Adenle
15th December 2022
Last August, Google released big news, a site-wide ranking signal that targets ‘unhelpful content’ written for search engines. As with any big update, this sent ripples through...
SEO
Why the Helpful Content Update isn’t all bad news and how to benefit...
9 min read
Alvaro Fernandez
22nd November 2022
Over the past few years, more and more SEOs have started learning to code, with Python becoming the community’s language of choice. But Python isn’t the only programming...
SEO
Introducing Pivot-Table-JS: a lightweight module for pivot tables in...
7 min read
Albadr Alhashemi
1st November 2022
When it comes to conducting keyword research and subsequent keyword mapping strategies, search volume is typically the go-to metric we look at. However, this is only a...
SEO
Bridging the gap in your sales funnel to recover lost customers
7 min read
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