It’s true that producing stand-out content is a vital component of any content strategy. However, content creation alone isn’t enough to drive successful results. That’s...

Investing in creating high-quality, valuable on-page copy can have a big impact on your brand’s performance, especially on your conversion rates. But how do you actually inspire...

With Google’s recent (2018) algorithm update of E-A-T and subsequent update to that – E-A-T-T (Experience, Expertise, Authoritativeness and Trustworthiness) digital...

In August 2018, Google rolled out one of its biggest algorithm updates to date that rewards websites prioritising expertise, authority and trust (E-A-T) through their content. In...

Google’s search algorithms are a series of rules used by the search engine to sort through the billions of URLs out there and serve users the most relevant results. In 2022, we...

As a marketer, you will have probably asked yourself this question on more than one occasion:  “Are we paying too much, or too little for the content we’re producing and is it...

Let’s be honest – writing good b2b content that resonates with marketers, senior managers, and decision-makers isn’t a walk in the park. B2b copywriting, by its very...

Personas and archetypes are a consolidation of user data which helps us to understand who a company’s audience or customers are. What are their interests, what motivates them,...

Whether you work in content or you manage a brand, you’ll no doubt be familiar with the concept of tone of voice. As a reminder, tone of voice (sometimes abbreviated to ToV) is...

Fake news seems to be everywhere, accelerated by new social platforms and a thirst for virality by users and businesses alike. As content creators, we have the power and...

Do you have specific goals tied to your content? Do you have a clear idea of what a successful content marketing strategy looks like? If you’re not sure how to answer these...

Breaking into new markets is a huge opportunity for brands to capture new customers and drive awareness. Yet, where some brands go wrong is by assuming that your original strategy...

Natural Language Generation (NLG) is a growing industry that promises to improve the overall content creation process. For copywriters, the biggest benefit of these tools is the...

Marketing content to travel consumers has been proving a tricky task recently. With the industry taking a huge financial hit and operation closures due to lockdown restrictions,...

The COVID-19 pandemic has had an immense influence on young people’s attitudes to finance. Against a backdrop of economic turbulence, mass unemployment, and an over-saturated...