Should you hire a content agency, or keep resource in-house?
As your business scales and evolves, there’s an ever-present question about whether or not you need agency support across key disciplines. The in-house vs. agency argument has raged on...
Content
Seven ways content creators can stop the spread of fake news
Fake news seems to be everywhere but as content creators we have the power and responsibility to tackle it head on. Studies have found that on Twitter, a false...
Six ways to find your target audience
When it comes to content marketing, your first step should be to figure out your goals, which in turn will determine who your target audience is. Content marketing goals...
21 free tools to develop your content marketing strategy
Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a premium tool for pretty much everything today. But when you’re pressed...
Justifying your content investment with analytics
Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. The key to...
Six ways to earn the trust of B2B audiences through content marketing
As a B2B brand, you face the difficult task of asking anxious B2B customers to spend big and put their reputation on the line amid a climate of fake...
Content doesn’t have to be original to be effective
Creating effective content rarely means starting from scratch. Often the best ideas build on previous work. This could mean taking your old content and updating it, or even finding...
How to gather data to craft newsworthy stories
What skills do you need to tell newsworthy stories that become shared online? It’s tempting to think of content creation as a dark art for people who can dream...
Understanding creative pain points: advice for in-house and agency marketers
Anyone who’s worked in content production has been there. After long days spent refining your ideas, gathering data and writing copy, you hand your hard work to your design...
How to get the best out of your team in ideation sessions
Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing interest across various...
Get buy-in for content – the in-house marketer’s guide
If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget signed off that...
How to gather new data for content marketing research using data scraping
What is Scraping? “Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in...
Custom 404 error page examples
Animated, interactive and custom 404 error page examples with guidance on how to track your errors in Google Tag Manager / Google Analytics While you may hope that 404...
Market segmentation: know your audience
To sell to your customer, you must know your customer. To reach your audience, you must know who you’re talking to and where to find them. You cannot solve...
Marketing theory: understanding customer value
These days, brands must try ever harder to create and communicate value in everything we do. Customers have an overwhelming abundance of choice. They have high expectations and little...
