Why creating complete content helps you rank
Have you ever wondered why some editorial pieces rank well and win loads of organic traffic, and others don’t? Sure, it’s down to a whole stack of reasons –...
Content
The customer journey and the types of content to produce at every stage
With the ever-increasing volume of new digital touchpoints increasing every year, marketers across sectors are grappling with how to reach audiences with the right content in the right place...
How to secure links and coverage reactively
Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news...
From clicks to conversion: 12 ways to improve your product page performance
If you’re an e-commerce business, you exist online for one reason: to make a profit from the products you’re selling. Your product pages are the only place that this...
Four ways your brand can make the most out of social media
Almost half of the world’s population is now active on some form of social network. The opportunity for your socially-sharable content to reach a large and relevant audience is...
Ideas that work (and how to have them)
I hate to tell you, but you can’t just ‘have ideas’. You can only create conditions conducive to having good ideas by equipping yourself with as much intellectual ammunition...
How YMYL Websites Can Improve E-A-T
Google constantly updates its search algorithms without warning or fanfare. Rankings go up, rankings go down, but Google rarely shares more than the odd cryptic Tweet meant to put...
How to care in content marketing, conscientiously
After analysing over 100,000 stories written by children for its annual writing competition, Oxford Dictionaries for Children announced that its word of 2018 was ‘plastic.’ Not long before this,...
Should you hire a content agency, or keep resource in-house?
As your business scales and evolves, there’s an ever-present question about whether or not you need agency support across key disciplines. The in-house vs. agency argument has raged on...
Seven ways content creators can stop the spread of fake news
Fake news seems to be everywhere but as content creators we have the power and responsibility to tackle it head on. Studies have found that on Twitter, a false...
Six ways to find your target audience
When it comes to content marketing, your first step should be to figure out your goals, which in turn will determine who your target audience is. Content marketing goals...
21 free tools to develop your content marketing strategy
Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a premium tool for pretty much everything today. But when you’re pressed...
Justifying your content investment with analytics
Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. The key to...
Six ways to earn the trust of B2B audiences through content marketing
As a B2B brand, you face the difficult task of asking anxious B2B customers to spend big and put their reputation on the line amid a climate of fake...
Content doesn’t have to be original to be effective
Creating effective content rarely means starting from scratch. Often the best ideas build on previous work. This could mean taking your old content and updating it, or even finding...
