Actionable tactics and inspirational content for search specialists and digital marketers
As a B2B brand, you face the difficult task of asking anxious B2B customers to spend big and put their reputation on the line amid a climate of fake...
Creating effective content rarely means starting from scratch. Often the best ideas build on previous work. This could mean taking your old content and updating it, or even finding...
What skills do you need to tell newsworthy stories that become shared online? It’s tempting to think of content creation as a dark art for people who can dream...
Anyone who’s worked in content production has been there. After long days spent refining your ideas, gathering data and writing copy, you hand your hard work to your design...
Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing interest across various...
If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget signed off that...
What is Scraping? “Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in...
Animated, interactive and custom 404 error page examples with guidance on how to track your errors in Google Tag Manager / Google Analytics While you may hope that 404...
To sell to your customer, you must know your customer. To reach your audience, you must know who you’re talking to and where to find them. You cannot solve...
These days, brands must try ever harder to create and communicate value in everything we do. Customers have an overwhelming abundance of choice. They have high expectations and little...
Recently, we’ve been seeing more and more case studies, conference presentations and blog posts about grand pieces of content building impressive volumes of links. They’re hugely expensive pieces of...
The Hierarchy of Effects is a model by Lavidge and Steiner (1961) usually applied to advertising. Here I want to explore how this model can be applied to content...
Most SME retailers focus more on traffic generation and promotion than they do on site conversion. Often we find that a focus on conversion rate takes a lower priority;...
Over the last couple of years, there’s been a real focus on improving the search experience through quality-focused algorithm updates. Google’s making it harder for sites with a high...
Following the latest Facebook algorithm update on 11th January, when Mark Zuckerberg refreshed the News Feed algorithm to de-prioritise content shared by media and businesses in favour of that...
