Leveraging your existing knowledge to create new content
Countless businesses have been impacted by the current climate, putting a halt on business as usual. But this can bring with it opportunities – by refocusing your mindset, strategy...
Content
7 ways to maximise your existing content
If you’re looking to increase the visibility of your brand, but are short on time and resource, there’s no need to spend hours creating reams of new content. Freshening...
Maximise outreach potential beyond links with integrated campaigns
Imagine if Google announced that links were no longer an SEO ranking factor and therefore wouldn’t carry any form of value. How would this impact your strategy? A knee...
How to get the best out of your team in ideation sessions
Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing interest across various...
10 Things Digital Marketers should know about TikTok
Seemingly overnight, TikTok leapt onto the social media scene with its highly addictive feed of short looping videos and viral challenges. If this newcomer has passed you by or...
The curse of knowledge: how to maintain effective communication remotely
In these uncertain times, many of us will have been instructed to work from home. While this brings a number of logistical adjustments – remote access, WiFi connection, deciding...
Is the curse of knowledge killing your communication?
The other day, I gave grammar training to an external content team. At one point, after explaining the difference between ‘that and which’ for five or so minutes, I...
Six steps to a successful content strategy
A Content Strategy is a plan designed to help your brand achieve a long-term goal. To be successful, every strategy needs to do three things: Understand the nature of...
Creating content that doesn’t compete with your eCommerce pages
For eCommerce sites, editorial content can be a fantastic way to attract new customers, build loyalty and showcase your product offerings in exciting ways. One common challenge that can...
Beyond link quantity: four ways content contributes to your brand
“How many links will this campaign receive?” “Can you guarantee X number of links?” These are questions that frequent the inboxes and client catchups of content marketers and digital...
Why creating complete content helps you rank
Have you ever wondered why some editorial pieces rank well and win loads of organic traffic, and others don’t? Sure, it’s down to a whole stack of reasons –...
The customer journey and the types of content to produce at every stage
With the ever-increasing volume of new digital touchpoints increasing every year, marketers across sectors are grappling with how to reach audiences with the right content in the right place...
How to secure links and coverage reactively
Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news...
From clicks to conversion: 12 ways to improve your product page performance
If you’re an e-commerce business, you exist online for one reason: to make a profit from the products you’re selling. Your product pages are the only place that this...
Four ways your brand can make the most out of social media
Almost half of the world’s population is now active on some form of social network. The opportunity for your socially-sharable content to reach a large and relevant audience is...
