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Ailis Rhodes
16th May 2024
The ability for an interface to be entirely unique based on previous interactions is definitely an exciting concept, taking user personalisation to a whole new level. Using booking...
Content
/
SEO
Generative UI is an emerging topic in the UX/UI Design field, but what...
1 min read
Miranda Kuyk
8th May 2024
Hitting just under 2 billion users in 2023, TikTok is a social media platform with endless potential for brands to leverage. For travel brands especially, TikTok offers a unique...
Content
How Can Travel Brands Engage with TikTok Trends in 2024?
5 min read
Lauren Noakes
James mckay
21st November 2023
One of the biggest contributors to organic growth is getting SEO changes implemented. It seems obvious that a website can’t perform to its fullest potential until...
Content
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SEO
SEO implementation barriers and how to overcome them
7 min read
Miranda Kuyk
15th November 2023
In a digitally connected world, users have more options than ever for how they interact with brands, with everyone taking a different route to conversion. Cross channel marketing...
Content
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Uncategorized
How to create multi-channel content that doesn’t break the bank
7 min read
Beth Strong
12th October 2023
With so much competition online and declining brand loyalty, the power of trust can’t be downplayed. Whenever a site’s trustworthiness is called into question, consumers can...
Content
How to Improve Site Trust Through Your Content
5 min read
Maria Camanes
Lauren Noakes
25th September 2023
What’s your ultimate goal for SEO? It’s probably something along the lines of improving your site’s revenue or increasing your ROI. There are a number of options available to...
Content
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SEO
What You’re Trying to Achieve Dictates Who Does What
10 min read
Leah Scorah
17th August 2023
It’s true that producing stand-out content is a vital component of any content strategy. However, content creation alone isn’t enough to drive successful results. That’s...
Content
How to successfully measure and report on content
6 min read
Miranda Kuyk
12th May 2023
Investing in creating high-quality, valuable on-page copy can have a big impact on your brand’s performance, especially on your conversion rates. But how do you actually inspire...
Content
The copywriter’s checklist for best-in-class conversion copy
5 min read
Elizabeth Hind
13th April 2023
With Google’s recent (2018) algorithm update of E-A-T and subsequent update to that – E-A-T-T (Experience, Expertise, Authoritativeness and Trustworthiness) digital...
Content
E-E-A-T vs. Chat GPT: Leveraging automation without sacrificing human...
7 min read
Elizabeth Hind
4th April 2023
In August 2018, Google rolled out one of its biggest algorithm updates to date that rewards websites prioritising expertise, authority and trust (E-A-T) through their content. In...
Content
How YMYL Websites Can Improve E-E-A-T
8 min read
Beth Strong
27th March 2023
Google’s search algorithms are a series of rules used by the search engine to sort through the billions of URLs out there and serve users the most relevant results. In 2022, we...
Content
How to future-proof your content against algorithm updates
3 min read
Ailis Rhodes
8th December 2022
As a marketer, you will have probably asked yourself this question on more than one occasion: “Are we paying too much, or too little for the content we’re producing and is it...
Content
Why you should scrap your content budget
8 min read
Emily Cater
21st November 2022
Let’s be honest – writing good b2b content that resonates with marketers, senior managers, and decision-makers isn’t a walk in the park. B2b copywriting, by its very...
Content
B2B Content: Writing for Decision Makers
9 min read
Beth Strong
7th November 2022
Personas and archetypes are a consolidation of user data which helps us to understand who a company’s audience or customers are. What are their interests, what motivates them,...
Content
The archetype vs persona debate and its impact on cross-channel teams
3 min read
Emily Cater
3rd October 2022
Whether you work in content or you manage a brand, you’ll no doubt be familiar with the concept of tone of voice. As a reminder, tone of voice (sometimes abbreviated to ToV) is...
Content
Why is online and offline tone of voice consistency so important for...
8 min read
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