In these uncertain times, many of us will have been instructed to work from home. While this brings a number of logistical adjustments – remote access, WiFi connection, deciding...
The other day, I gave grammar training to an external content team. At one point, after explaining the difference between ‘that and which’ for five or so minutes, I...
A Content Strategy is a plan designed to help your brand achieve a long-term goal. To be successful, every strategy needs to do three things: Understand the nature of...
For eCommerce sites, editorial content can be a fantastic way to attract new customers, build loyalty and showcase your product offerings in exciting ways. One common challenge that can...
“How many links will this campaign receive?” “Can you guarantee X number of links?” These are questions that frequent the inboxes and client catchups of content marketers and digital...
Have you ever wondered why some editorial pieces rank well and win loads of organic traffic, and others don’t? Sure, it’s down to a whole stack of reasons –...
With the ever-increasing volume of new digital touchpoints increasing every year, marketers across sectors are grappling with how to reach audiences with the right content in the right place...
Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news...
If you’re an e-commerce business, you exist online for one reason: to make a profit from the products you’re selling. Your product pages are the only place that this...
Almost half of the world’s population is now active on some form of social network. The opportunity for your socially-sharable content to reach a large and relevant audience is...
I hate to tell you, but you can’t just ‘have ideas’. You can only create conditions conducive to having good ideas by equipping yourself with as much intellectual ammunition...
Google constantly updates its search algorithms without warning or fanfare. Rankings go up, rankings go down, but Google rarely shares more than the odd cryptic Tweet meant to put...
After analysing over 100,000 stories written by children for its annual writing competition, Oxford Dictionaries for Children announced that its word of 2018 was ‘plastic.’ Not long before this,...
As your business scales and evolves, there’s an ever-present question about whether or not you need agency support across key disciplines. The in-house vs. agency argument has raged on...
Fake news seems to be everywhere but as content creators we have the power and responsibility to tackle it head on. Studies have found that on Twitter, a false...
