What we do
Who we are
Beth is a consultant in the content team at Builtvisible, leading and supporting on content strategy across various accounts. She has over six years’ experience crafting content for sectors including beauty, food & drink, and banking. Originally from a traditional print journalism background, since making the transition into the digital sphere she has worked with global clients including Unilever Beauty & Personal Care, Lipton and Clarins. From creating impactful cross-platform content plans to helping brands define their audience, she uses her editorial background to ensure content best serves users’ needs. When she’s not working, Beth loves cats, reading and pretending to be a Parisian.
Beth Strong's posts
27th March 2023
Google’s search algorithms are a series of rules used by the search engine to sort through the billions of URLs out there and serve users the most relevant results. In 2022, we...
How to future-proof your content against algorithm updates
3 min read
7th November 2022
Personas and archetypes are a consolidation of user data which helps us to understand who a company’s audience or customers are. What are their interests, what motivates them,...
The archetype vs persona debate and its impact on cross-channel teams
3 min read