Who we are and why we do it.
You can read about what we do on our services pages, and how good we are in our case studies, just like every other agency.
If you are here, you are probably interested in how we see the world, and whether or not we are a good fit for you, your organisation and your growth plans.
Fundamentally we are acutely aware that we are a people business. Understanding this simple fact informs everything we do, and is encapsulated by one simple idea:
We are here to deliver the most meaningful agency experience in the world.
For our clients it can range from ensuring the long term success of the business, to helping advance their own career. It can mean the difference between the job you have and the job you want.
For our employees it means ensuring they have ownership of their career development, a healthy work-life balance and the opportunity to make incredible memories.
We are truly independent. This means we have had to be consistently excellent at what we do, never rest on our laurels and treat people right for over 10 years.
Our values have inspired natural growth through reputation and referrals, turning us into one of the largest, most trusted specialist organic digital marketing agencies in the UK.
We are a value-led organisation.
Our values are the beginning, middle and end of everything we do. Created for the whole agency by the whole agency, they underpin our relationships, give us a framework for our behaviours and steer the quality of work we are known for.
Far from gathering dust in a pitch deck, our values are a playbook for what good looks like in agency services, and structured around the core components of any agency; our people, our clients and our work.
Our peopleWe are a close-knit community. We have each other’s backs and share in all of our wins and losses. Through investing in our own development we strive to be the most creative and technically proficient digital marketers we can. We have a strict no dickheads policy.
Our clientsWe are obsessed with performance. We meet challenges head-on, build long-lasting relationships and share in our wins together. We always act in the best interests of our clients. We have a strict no dickheads policy.
Our workWe do work that exists to improve the performance of our clients’ businesses, always accountable to revenue-based ROI and underpinned by industry defining processes. We know that strategy is important, but execution is everything.
Our leadership team
A former professional rugby player, Geoff is CEO and owner of Builtvisible, having acquired the business from founder Richard Baxter in 2019.
His sporting background brings a unique perspective to building high-performance teams, and his value-led approach has grown Builtvisible into one of the UK's largest independent organic agencies.
Outside of agency life Geoff enjoys helping other athletes transition out of sport and telling boring rugby stories to anyone that will listen.Read Geoff's posts
Rebecca is the Chief Operating Officer at Builtvisible.
She is responsible for ensuring that every member our team is empowered to do the best work of their career in a safe, supportive and high-performance environment. From management structures to product innovation, she draws on extensive client and agency-side experience to own the development the four most technically proficient and creative agency teams in our industry.
Outside of work Rebecca enjoys experimenting in the kitchen, exploring lesser known parts of London and travelling as much as she can.Read Rebecca's posts
Ileana is the Chief Commercial Officer at Builtvisible.
From sales and marketing through to client services and delivery of our industry-leading work, she is accountable for delivering the most meaningful agency experience in the world to our clients at every touchpoint of their journey with Builtvisible. Originally from a paid media background, over a decade of experience has developed her into a specialist across the entire digital marketing mix.
Outside of work she loves books that spark the imagination, Japanese culture and referring friends to whatever scheme she’s most recently signed up to.Read Ileana's posts
Head of Finance
David, Head of Finance, takes the lead on all things numbers, no matter how big or small. With over a decade of industry experience ranging from fast paced agency life to large group networks.
With an overall responsibility for Builtvisible’s financial health, David combines both an operational and strategic role, managing the finance function for the organisation as well as shaping its financial strategy to ensure long-term growth.
Outside of work David’s hobbies include hacking his way around the golf course and trying new gins – preferably in that order!
Head of Customer Acquisition
Alison heads up customer acquisition at Builtvisible, and often provides the first hands-on experience of what it is like to work with us. She has over fourteen years digital marketing experience, holding leadership positions both agency and client-side, including two years spent as a customer of Builtvisible herself.
This exposure to the challenges faced on both sides of the coin leaves her ideally positioned to navigate the difficult task of buying organic digital marketing services. Her consultative approach ensures the process itself is a value-add for any organisation and tees up long-term relationships that benefit from mutual success.
Outside of work Alison enjoys sampling London’s many brunch establishments and chasing her favourite bands around the world, filling Instagram with envy-inducing travel shots along the way.
Dan, our first ever employee back in 2010, holds responsibility for the performance of Builtvisible’s entire client portfolio, at senior team level.
Having been behind the development of much of Builtvisible’s exceptional product offering in the formative years Dan is a world-class SEO in his own right, and applies the same mindset of curiosity, constant improvement and true accountability to his current role.
Outside of the office he’s a dedicated martial arts enthusiast (and black belt in karate), fervent student and advocate of self-improvement techniques.Read Daniel's posts
Will is our Technical Director and leads one of the most revered organic search consulting teams.
With 10 years agency experience to his name, his passion lies in technical SEO. He's the driving force behind our dedicated team of consultants in this area, constantly looking out and ahead for our clients.
He believes that successful client-agency SEO relationships are only possible when technical excellence is paired with effective consulting, and strives tirelessly to foster an environment in which equal value in placed on mastering both disciplines.
When not at work, you can find Will hiking in the great outdoors, pottering in the garden, reading and watching the occasional game of rugby.Read Will's posts
Head of Content Strategy
Emily leads the content and creative teams at Builtvisible and is responsible for making sure our clients receive mind-blowing content strategies, flawless copy and jaw-dropping creative.
She’s been part of the Builtvisible family for the last six years after a stint peddling high performance cycling equipment in the French Alps. Her relentless commitment to quality, performance and progress has cultivated a truly remarkable content product which excites and inspires brands all over the world.
Outside the office, Emily enjoys learning about space exploration, practicing yoga and taking any opportunity to show off her French and Italian language skills.Read Emily's posts
Head of Digital PR and Promotion
Olivia heads up Digital PR and promotion at Builtvisible, having joined in a junior role back in 2014.
Never one to settle for the well-trodden path, Olivia is often found exploring new avenues of Digital PR innovation, scrutinising the ever-changing media landscape and working alongside her team of specialists to ensure all our campaigns are accountable to the numbers that matter for our clients.
When Olivia’s not in the world of Digital PR, she’ll be found listening to disco, researching her next running event and lining up a new restaurant to feast at.Read Olivia's posts
Senior Analytics Manager
Gary leads the data team at Builtvisible. He has racked up ten years’ experience in analytics, focused on digital marketing and user experience, in a career that has spanned both client-side and agency life.
Having experienced some of the best and worst the industry has to offer, his approach is rooted in the firmly held belief that data should be used strategically and without a slavish devotion to any specific tool or ecosystem.
In his leisure time Gary can be found indulging his taste for craft beers, good books, and getting out of the city.Read Gary's posts
People and Facilities Manager
Karlymay looks after our people and facilities at Builtvisible, championing the wellbeing of our staff.
With a decade of experience in people-focused roles, she sits at the heart of our agency making sure everyone has a fair opportunity to excel and develop their career within a safe and exciting environment. She leads, supports and advises on any people related matters, with welfare of the team as her key priority.
When not at work Karlymay spends her time juggling playtime with her little boy, baking cakes for family and friends, and practicing yoga.Read Karlymay's posts
Head of SEO OperationsJess is the Head of SEO Operations at Builtvisible and responsible for ensuring the team keep pushing the boundaries of what's possible in all things search, developing themselves to make sure they're progressing, and working collaboratively with other teams.
I have been working with agencies for twenty years. I can count on one hand the number of times I have come across someone as effective and professional as our Builtvisible SEO Consultant, Maria. I want to congratulate her and the wider team on our account for a job very well done.
They are all dedicated, team players, problem solvers, never miss a deadline and most importantly the results that are being delivered are really impressive. Both myself and the investors are delighted with Builtvisible's work.
Working with Builtvisible has been a great experience from the start. From initial analysis, plan of action and execution, the work has been brilliant.
They’ve also been proactive, providing us with technical recommendations to maintain our impressive organic search growth trajectory.