Who we are and why we do it.
You can read about what we do on our solutions pages, and how good we are in our case studies, just like every other agency.
If you are here, you are probably interested in how we see the world, and whether or not we are a good fit for your brand and your growth plans.
Fundamentally we know that we are a people business; united by the possibilities of digital connection.
We don’t just connect with people, we’re powered by them.
We work at speed and in sync to provide meaningful connections between people, communities and brands through the smart application of data, SEO and content.
Our team have complete ownership of their career development, a healthy work-life balance and the opportunity to make incredible memories.
We are truly independent. This means we have had to be consistently excellent at what we do, never rest on our laurels and treat people right for over 14 years.
Our values have inspired natural growth through reputation and referrals, turning us into one of the most renowned and trusted organic digital marketing agencies on the planet.
We are a value-led organisation.
Our values are the beginning, middle and end of everything we do. Created for the whole agency by the whole agency, they underpin our relationships, give us a framework for our behaviours and steer the quality of work we are known for.
Far from gathering dust in a pitch deck, our values are a playbook for what exceptional looks like in agency services, and structured around the core components of any agency; our people, our clients and our work.
Our peopleWe are a close-knit community. We have each other’s backs and share in all of our wins and losses. Through investing in our own development we strive to be the most creative and technically proficient digital marketers we can. We have a strict no dickheads policy.
Our clientsWe are obsessed with performance. We meet challenges head-on, build long-lasting relationships and love finding the win-win scenario on our journeys together. We have a strict no dickheads policy.
Our workWe do work that exists to improve the performance of our clients’ businesses, always accountable to revenue-based ROI and underpinned by industry defining processes. We know that strategy is important, but execution is everything.
Our leadership team
A former professional rugby player, Geoff is CEO and owner of Builtvisible, having acquired the business from founder Richard Baxter in 2019.
His sporting background brings a unique perspective to building high-performance teams, and his value-led approach has grown Builtvisible into one of the UK's largest independent organic agencies.
Outside of agency life Geoff enjoys helping other athletes transition out of sport and telling boring rugby stories to anyone that will listen.Read Geoff's posts
Maria is the Managing Director of Builtvisible.She brings extensive experience in delivering operational excellence on the ground. Over 25 years Maria has founded, scaled and integrated acquisitions in digital, creative and PR agencies. She knows how to develop business and clients, run the numbers and structure, engage and motivate talent for exceptional results.Outside of the work Maria is a huge live music and arts fan, fell lover (she’s scaled most of the peaks in the Lake District) and, being half Belgian, is working through a tick list of beers.
Rebecca is the Chief Operating Officer at Builtvisible.
She is responsible for ensuring that every member our team is empowered to do the best work of their career in a safe, supportive and high-performance environment. From management structures to product innovation, she draws on extensive client and agency-side experience to own the development of the most technically proficient and creative agency team in our industry.
Outside of work Rebecca enjoys experimenting in the kitchen, exploring lesser known parts of London and travelling as much as she can.Read Rebecca's posts
Head of Client Services
Felina leads our client services team.
With her, it’s all about genuine connections and real results, minus the corporate jargon. Whether it's working with household names or the next big thing, Felina ensures every client enjoys a meaningful experience tailored just for them.
Off the clock, Felina's a foodie on a mission, exploring London's food scene one bite at a time. She's got a thing for orange wines and enjoys laid-back walks with her furry friend, Reggie.
David, Head of Finance, takes the lead on all things numbers, no matter how big or small. With over a decade of industry experience ranging from fast paced agency life to large group networks.
With an overall responsibility for Builtvisible’s financial health, David combines both an operational and strategic role, managing the finance function for the organisation as well as shaping its financial strategy to ensure long-term growth.
Outside of work David’s hobbies include hacking his way around the golf course and trying new gins – preferably in that order!
Dan, our first ever employee back in 2010, holds responsibility for the performance of Builtvisible’s entire client portfolio, at senior team level.
Having been behind the development of much of Builtvisible’s exceptional product offering in the formative years Dan is a world-class SEO in his own right, and applies the same mindset of curiosity, constant improvement and true accountability to his current role.
Outside of the office he’s a dedicated martial arts enthusiast (and black belt in karate), fervent student and advocate of self-improvement techniques.Read Daniel's posts
Will is our Technical Director and leads our SEO proposition. He also champions product efficiency and innovation throughout the agency, always thinking holistically about any organic strategy.
With 10 years agency experience to his name, his passion lies in technical SEO. He's the driving force behind our dedicated team of consultants in this area, constantly looking out and ahead for our clients.
He believes that successful client-agency SEO relationships are only possible when technical excellence is paired with effective consulting, and strives tirelessly to foster an environment in which equal value in placed on mastering both disciplines.
When not at work, you can find Will hiking in the great outdoors, pottering in the garden, reading and watching the occasional game of rugby.Read Will's posts
Head of Content Strategy
Emily leads the content and creative teams at Builtvisible and is responsible for making sure our clients receive mind-blowing content strategies, flawless copy and jaw-dropping creative.
She’s been part of the Builtvisible family for the last six years after a stint peddling high performance cycling equipment in the French Alps. Her relentless commitment to quality, performance and progress has cultivated a truly remarkable content product which excites and inspires brands all over the world.
Outside the office, Emily enjoys learning about space exploration, practicing yoga and taking any opportunity to show off her French and Italian language skills.Read Emily's posts
Head of Digital PR and Promotion
Olivia heads up Digital PR and promotion at Builtvisible, having joined in a junior role back in 2014.
Never one to settle for the well-trodden path, Olivia is often found exploring new avenues of Digital PR innovation, scrutinising the ever-changing media landscape and working alongside her team of specialists to ensure all our campaigns are accountable to the numbers that matter for our clients.
When Olivia’s not in the world of Digital PR, she’ll be found listening to disco, researching her next running event and lining up a new restaurant to feast at.Read Olivia's posts
Head of Data
Gary leads the data team at Builtvisible. He has racked up ten years’ experience in analytics, focused on digital marketing and user experience, in a career that has spanned both client-side and agency life.
Having experienced some of the best and worst the industry has to offer, his approach is rooted in the firmly held belief that data should be used strategically and without a slavish devotion to any specific tool or ecosystem.
In his leisure time Gary can be found indulging his taste for craft beers, good books, and getting out of the city.Read Gary's posts