Olivia Wiltshire

Olivia heads up Digital PR and promotion at Builtvisible, having joined in a junior role back in 2014.

Never one to settle for the well-trodden path, Olivia is often found exploring new avenues of Digital PR innovation, scrutinising the ever-changing media landscape and working alongside her team of specialists to ensure all our campaigns are accountable to the numbers that matter for our clients.

When Olivia’s not in the world of Digital PR, she’ll be found listening to disco, researching her next running event and lining up a new restaurant to feast at.

Olivia Wiltshire's posts

18th December 2023
In an era dominated by sensationalism and questionable reporting, the state of British journalism is at a crossroads. This blog post delves into the disarray within the industry,...
Digital PR

Media Integrity Matters: A Call for Responsibility in Marketing and PR

7 min read
16th March 2023
In November 2022, we held an event titled ‘The in-house SEO’s guide to marketing through uncertainty’ aimed at helping you to plan, execute and report on your 2023...
Digital PR

Thriving through uncertainty: What we learned

8 min read
25th October 2022
Time and time again, we see content that’s underselling itself. Whether it be a Digital PR campaign that’s only thought about its link-building potential or a piece of...
Digital PR

Stretch your marketing budget further with Content Strategy and...

7 min read
4th August 2021
I find myself writing this in the wake of what should be a time of great pride thanks to the Three Lions’ fantastic run at Euro 2020. Yet what I’m feeling is an enormous sense...
Digital PR

Are you paying for links with your principles?

10 min read
28th May 2021
Next in our Day in the Life series we caught up with Head of Digital PR, Olivia. She took us through some exciting projects she’s working on, her hopes for the future, and why...
Digital PR

A day in the life of: our Head of Digital PR

6 min read
15th February 2021
From a burgeoning climate crisis and global pandemic to social movements, clapping for the NHS, Captain Tom’s 100th birthday walk and unbelievable scenes in the United...
Digital PR

The power of the pivot: agile digital PR in a changing landscape

8 min read
26th August 2020
In part one’s blog post, I mentioned how I’ve recently seen an influx of campaigns from the industry that lack brand relevance, credible methodology and suitable supporting...
Digital PR

Protect your brand and campaign with validation (part two)

3 min read
18th August 2020
There’s no doubt about it, it’s been a challenging time for everyone in the past few months. Yet, despite these unprecedented (I wish there were a better word for this because...
Digital PR

Protect your brand and campaign with validation (part one)

5 min read
11th February 2020
From ‘We’ve landed over 500 links for our clients this month’ to ‘I’m so pleased to announce [campaign name]’s earned 100 links,’ I think we’re all...
Digital PR / SEO

Big link numbers don’t always equal big business impact

4 min read
26th September 2019
We’ve come to the final post in our outreach series. For the full journey, download our Complete guide to outreach. It’s no good doing all the prep work we’ve...
Digital PR

When to execute outreach

3 min read
10th September 2019
Welcome to the penultimate blog post in our outreach series based on our whitepaper The Builtvisible Complete Guide to Outreach. In the last post we discussed Organising and...
Digital PR

Crafting effective outreach emails

9 min read
29th August 2019
If you’ve downloaded our complete guide to outreach or followed our blog series on getting started with outreach, building your outreach list and how to find suitable sites...
Digital PR

Organising and prioritising your outreach list

2 min read
14th August 2019
Welcome to part three of our six-part outreach blog series based on our whitepaper The Builtvisible Complete Guide to Outreach. You can catch up on part one on getting started with...
Digital PR

How to find suitable sites and outreach targets

8 min read
1st August 2019
Constructing an outreach list comes down to finding suitable sites and corresponding outreach targets. It takes time. Much like the ageing of a fine wine, you can’t rush the...
Digital PR

Building your outreach list

6 min read
12th July 2019
Welcome to our six-part outreach blog series – a breakdown of our whitepaper, the Builtvisible complete guide to outreach, which you can download in full here. Part one in the...
Digital PR

Getting started with outreach

5 min read