Resources and guides

In-depth analysis and essential materials for ambitious marketers who love investing in their own development

Guides

10th Aug 2023
SEO and PPC strategies are often considered in silo, yet this is to the detriment of overall search...

Supercharging search performance: How to combine SEO and PPC for...

25 min read
3rd Aug 2023
Content quality has always been important for SEO but since Google stated that E-A-T (Expertise,...

Ecommerce SEO: The Importance of E-E-A-T and Site Quality

15 min read
31st May 2023
Digital Privacy legislation - a background; GDPR, CCPA, etc.

The ultimate guide to privacy-first marketing

11 min read
4th May 2023
Ecommerce websites are designed to contribute towards actual revenue, meaning the stakes are high...

Ecommerce success with better content strategy

1 min read
23rd Mar 2023
When circumstances change and goal posts move, flexibility, adaptability and agility are the order...

Build a flexible content strategy

1 min read
10th Jan 2023
CMS migrations are a serious business: poorly planned or executed they have the potential to ruin a...

Manage CMS risks and reap SEO rewards

1 min read
31st Aug 2022
A comprehensive look at copy for the travel industry

Supercharge your travel copy: the Builtvisible guide to winning with...

11 min read
11th Aug 2022
A comprehensive look at what makes GA4 the best solution

GA4 explained: A guide to each new feature

15 min read
1st Apr 2022
This guide will explain what E-A-T is, why it’s important and provide tips to ensure that your...

Financial Services SEO: Importance of E-A-T and Site Quality

13 min read
2nd Mar 2022
The final in our series of SEO resources for Financial Services, this guide will focus on what...

SEO for Financial Services #4: Overcoming Technical Issues to Boost...

6 min read
4th Feb 2022
This guide discusses when and how to transition from PPC to SEO practices.

Developing an SEO strategy: how to diversify from paid media to an...

12 min read
20th Jan 2022
This guide will focus on a dual approach to link building, combining the identification of...

SEO for Financial Services #3: A Guide to Off-Page SEO

9 min read
6th Dec 2021
The second in our series on SEO for FS, this guide explores some ways you can improve on-page...

SEO for Financial Services #2: Making the Most of On-Page Content

9 min read
25th Nov 2021
What does ‘good’ look like for digital marketers working in finance?

SEO for Financial Services: Developing a Winning Strategy

15 min read
18th Nov 2021
A crash course in the Command Line interface (CLI) for SEO's looking to speed things up.

A Guide to the Command Line for SEO

21 min read
3rd Sep 2021
For SEOs in ecommerce looking to understand how a log file analysis can help them spot technical...

Log File Analysis for ecommerce sites: spotting the technical issues...

10 min read
31st Mar 2021
For data-driven marketers looking to master GA4 – the new standard for Google Analytics.

Introducing GA4, everything you need to know about the new Google...

12 min read
31st Mar 2021
For digital marketers looking to strengthen their brand campaigns with social inspiration backed by...

Ultimate guide to creating cutting edge campaigns with social media

15 min read
29th Jan 2021
For SEOs looking to supercharge their local SEO strategy to grow visibility across bricks and mortar...

Everything you need to know to get started with local SEO for...

18 min read
19th Oct 2020
For SEOs and digital marketers looking for an in-depth understanding of Google’s Page Experience...

Google’s Page Experience Update and Core Web Vitals: Everything you...

14 min read
20th Mar 2020
Perfect for ecommerce managers, this guide will take you through how to make the most of your...

Optimise your faceted navigation to target long-tail keywords

10 min read
17th Oct 2019
An in-depth guide on how to use taxonomies to improve site architecture and internal linking.

An SEO's guide to taxonomies

9 min read
25th Jun 2019
A comprehensive look at driving organic traffic and reducing customer acquisition costs in the...

A guide to financial services SEO, content and analytics

29 min read
5th Jun 2019
You can make the best content in the world, but it’s all for nothing if nobody sees it. That’s...

Become an outreach expert

1 min read
25th Apr 2019
A 10-step process for writing stress-free copy!

The Builtvisible guide to writing long-form copy

11 min read
14th Mar 2019
The ultimate guide for SEOs and developers who want to build a PWA that’s both user and search...

What are PWAs and how do you optimise them for SEO?

14 min read
5th Mar 2019
Visualising the principles of basic site architecture issues for SEO, identifying problems and...

An SEO's guide to site architecture

9 min read
17th May 2018
Actionable tips for SEO and PR professionals who want to work more effectively together.

How to use SEO data to enhance PR strategy

8 min read
2nd Mar 2019
I originally wrote this article in 2008 in the very early days of Builtvisible. Now updated for...

A guide to recruitment website SEO: How to optimise jobs sites for...

15 min read
7th Mar 2017
Everything digital marketers need to get a solid start with Google Analytics.

Google Analytics: a guide for beginners

12 min read
1st Mar 2019
The go-to guide for digital marketers needing to conjure up fresh and creative ideas on a regular...

Creative ideation for digital marketers: from theory to practice

34 min read
7th Sep 2016
Step-by-step advice for marketers looking to get quality coverage for their campaigns.

A guide to successfully promoting content to publishers

13 min read
9th Oct 2018
What is XPath? XPath is a major element in the XSLT standard. XPath can be used to navigate...

An SEO's guide to XPath

10 min read
28th Sep 2015
A guide to increasing your brand's visibility in the Chinese market.

Digital marketing in China: the Baidu SEO guide

29 min read
1st Dec 2015
A introduction for digital marketers and SEOs looking to understand the underlying principles of...

A detailed introduction to mobile search and SEO

35 min read
15th Nov 2015
The strategic approach for marketers looking to make content a key part of their digital strategy.

A complete introduction to content marketing

26 min read
12th Sep 2014
The must-read guide for anyone looking to understand how their website is being crawled by search...

The ultimate guide to log file analysis for SEO

38 min read
13th Mar 2014
A starter guide for developers and technical SEOs optimising websites built in Angular and React for...

The basics of JavaScript framework SEO

11 min read
1st Mar 2018
What is Reddit? Reddit “is an entertainment, social networking, and news website where...

The web marketer's guide to Reddit

11 min read
11th Jan 2019
If you work in-house and are responsible for content strategy, there’s a good chance you’ll come...

Get buy-in for content: the in-house marketer’s guide

4 min read
8th Feb 2019
Occasionally, we all find an item of content that has been indexed by a search engine that we...

An SEO's guide to using Robots Exclusion Protocol

14 min read
12th Mar 2014
Everything you need to know about this tool and what it can do for you.

SEOgadget for Excel

21 min read
10th Mar 2014
Everything you need to know about using structured data on your website to generate rich results.

A guide to JSON-LD, microdata and schema.org: guide to generating rich...

55 min read
22nd Jul 2015
Find inspiration for your content marketing topics quickly and easily!

The content strategy discovery tool

4 min read
28th Jul 2016
Retail SEO is an increasingly competitive marketing space, so what do you need to know as an...

How retail marketers can succeed in SEO

1 min read
1st Oct 2018
Over the course of the past decade or so, lots of new standards for metadata have appeared. For...

A complete list of embed code, social card, Href lang, Schema and meta...

3 min read