The Builtvisible blog

In its purest form, a user journey is the journey a user takes on your website to perform an action. Understanding these journeys is critical for optimising your website as...

It can be frustrating when you invest in a campaign with the primary aim of building high-quality backlinks to find that it generates a lot of coverage – but no links. There’s...

The appeal of podcasts has notably grown over the last five years and, with the onset of lockdown due to COVID-19 there has been an exponential rise in production and popularity....

Over the next few months, the time will come for many to go back into the office after working from home since March. With so many unique situations, this may bring a mixture of...

In part one’s blog post, I mentioned how I’ve recently seen an influx of campaigns from the industry that lack brand relevance, credible methodology and suitable supporting...

Best laid content plans gone to waste? Don’t panic, I’ve built a simple content strategy template to help guide you and your team through turbulent times. When circumstances...

Digital analytics is constantly changing, so it’s important to make sure your tracking practices are as safe and reliable as possible, especially when it comes to how – or...

There’s no doubt about it, it’s been a challenging time for everyone in the past few months. Yet, despite these unprecedented (I wish there were a better word for this because...

It’s no secret that extensions make your day-to-day work quicker and more efficient. Last year, one of our Analytics Consultants, Richard, wrote this fantastic blog post on...

Producing content on a topic no one – or very few people – have touched on can seem an impossible task. As content marketers, staying one step ahead of the game is...

The last four months have been tough for everyone running businesses – growing, shrinking or otherwise. Back in March I wrote about the threat of Coronavirus and how we were...

In my last post about Power Query, we took a look at how we can reformat and edit large amounts of data from multiple files. In this follow up post I will be exploring how we can...

Optimising your ecommerce website from an SEO perspective can be overwhelming. There are so many aspects that can affect your organic performance and sometimes you might not be...

It feels strange to be writing about consent in 2020, not least because the General Data Protection Regulation (GDPR) just celebrated its second birthday (over a Zoom call most...

As an organic digital marketing agency that works in close collaboration with our clients’ teams, we’re acutely aware of the unique challenges brand-side marketing teams are...