Actionable tactics and inspirational content for search specialists and digital marketers
What is XPath? XPath is a major element in the XSLT standard. XPath can be used to navigate through elements and attributes in an XML document. Source. That means...
As part of our recent office move, we took the opportunity to upgrade our IT infrastructure and make sure everyone in the business had a laptop for ease of...
I was recently faced with the problem of creating a series of automated product feeds for a retail client. The requirement – deliver a feed in .csv format that...
Last week marked a significant new chapter in Builtvisible’s history. After 4 ½ years on Tabernacle Street, we have moved into a brand new, state-of-the-art, single-room office just over...
Because getting it wrong can be a terminal blow to a business.. SEO consultants share a nightmare: finding out that their client has decided to change their site’s domain...
Faceted navigations are popular on ecommerce sites because they allow users to refine a large selection of products down to a more specific selection, helping them quickly find exactly...
Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into...
SEO and PPC are often two very separate activities running independently of one another. Surprisingly often, neither team will have been introduced to the other, let alone have worked...
Over the last couple of years, there’s been a real focus on improving the search experience through quality-focused algorithm updates. Google’s making it harder for sites with a high...
People Also Ask (PAA) boxes have become an increasingly prevalent SERP feature since their introduction in 2016. In fact, recent data from Mozcast suggests that PAA features on around...
Following the latest Facebook algorithm update on 11th January, when Mark Zuckerberg refreshed the News Feed algorithm to de-prioritise content shared by media and businesses in favour of that...
Many of the benefits of using a tag management platform are well known. Marketing teams can deploy tags without waiting on development resource, and the need to make on-page...
The values of sport in the workplace can be hugely beneficial for individuals, teams and clients alike and that’s why we’re delighted to announce the principle sponsorship of the...
Charitable giving has always been at the heart of our agency, from making monthly donations to helping support our team’s volunteer efforts. We’ve always acknowledged that the most significant...
A great client-agency relationship is based on honesty and trust. Time and again I hear of agency relationships gone sour having promised the world and delivered anything but. While...
