The Builtvisible blog

Thinking of making the transition from traditional PR to digital PR? Our resident media wiz Marianne (or Maz) talks through her first few months at Builtvisible, sharing advice...

If you missed our recent Google Analytics 4 webinar, where were you?! It was a blast! Don’t worry, you can still catch up in full by watching the recording here. As always,...

Natural Language Generation (NLG) is a growing industry that promises to improve the overall content creation process. For copywriters, the biggest benefit of these tools is the...

Marketing content to travel consumers has been proving a tricky task recently. With the industry taking a huge financial hit and operation closures due to lockdown restrictions,...

Almost anyone that has spent some time working in SEO will tell you that quantifying the impact of changes is difficult. I would agree with them. Let me explain why. I am a data...

The COVID-19 pandemic has had an immense influence on young people’s attitudes to finance. Against a backdrop of economic turbulence, mass unemployment, and an over-saturated...

In March 2022, Carla Thomas, one of our Senior Content Strategy Consultants, hosted a webinar on creating quality content that drives demand within B2B and niche industries.  In...

How do you go from SEO Executive to Senior SEO Consultant in less than four years? BrightonSEO trainer and proud Scotsman Will Kay walks us through his experiences at Builtvisible,...

As Digital PRs, we want the content we promote to get in front of our desired audience, whether that be through niche blogs, national papers or social media shares and...

‘How will I ever get enough links to rank higher in the SERP?’ – a common question we get asked by financial service clients finding themselves up against the likes of...

This is the second piece in our two-part series discussing the state of Digital PR campaigns in the financial services industry. In part one, we talked through the findings of an...

The financial service industry is incredibly competitive. On top of this, it’s one that’s seen significant change in the past few years, with mounting pressure for brands...

Let’s face it, when producing content about complex Financial Services (FS) and B2B topics, it can be hard to make content that’s engaging and appealing to your...

Over the past few years mental wellbeing has started to emerge as a hot topic for agency leaders. It goes without saying that broadly this is a great thing. But on the other hand...

The Natural Language Generation (NLG) industry is BIG business, and with the global market value expected to reach $1.6 billion a year by 2027, highly lucrative. It promises to...