Building Loyalty Through Content: 3 Shining Examples

You already know that your brand needs content marketing to build up a fan base and win new customers. But of course, new leads are only half of the equation — you also need to encourage your satisfied customers to make return trips by encouraging customer retention. To walk this delicate line between winning new […]

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Interactive Storytelling: 7 Examples of Online Graphic Novels

I’m very much of the opinion that, in a perfect world our painstakingly planned, perfectly executed campaigns would all converge on a flagship piece of content like the ones I’ve collected below. Some of the best visual stories and graphics are rarely designed for marketing purposes; but we can learn an awful lot from studying […]

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5 Key Elements for Amazing Web Design

In this post, I put on my research hat and look at five essential design trends dominating the web. Now, as I’ve said before, I’m no graphic designer, so I’ve taken extra care to list my sources. Here’s what the best designed pages have in common: 1) Responsive Design Year over year, mobile use increases: […]

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How to speak your graphic designer’s language

I am not a graphic designer. I do not pretend to intimately understand their frustrations, or even that all of them share the same frustrations. However, after perusing Reddit and talking to some of my friends who are graphic designers, I realized copywriters and graphic designers deal with a lot of the same bullsh*t. Without […]

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Launching “Big” Content – A Checklist

(Updated 7 July 2016) Achieving success in your content marketing doesn’t happen by accident. If I were to summarise what it is that makes for a successful outcome, it’d be the quality of the initial idea, the support from potential stakeholders (think publishers, expert contributors and the like) and general considerations like asset shareability. Some […]

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Link Auditing: Removing A Google Penalty

Last updated: 04 July 2016 More than several years ago now, some of my closer colleagues will remember our old domain name, SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. This is […]

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10 Ways to Use Live Streaming to Build your Brand

Live streaming is a gutsy new publicity trend that’s helping thousands of companies reach a millennial audience. It’s risky, because there are no do-overs when you’re live streaming, but when it works it really works. Of course, as with any piece of content, the real challenge is coming up with clever uses for the medium. […]

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Why Brands Should Start Live Streaming

My favorite ad campaign of 2015 lasted less than 72 hours. To promote their new television program, Mr. Robot, USA Network launched a first-of- its-kind promotional event between June 18–20. They used Twitch, a live streaming platform with more 35 million monthly users, which is primarily used for video game streaming. The ad campaign resulted […]

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Ecommerce Tips: 9 Features to Improve Your Product Page Conversion

How to Improve Your Product Page Conversion with 9 Easy to Test Features Most SME retailers focus more on traffic generation and promotion than they do on site conversion. Often we find that a focus on conversion rate takes a lower priority; as if it’s the poor second cousin of the family. This is a […]

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Progressive Web App SEO

There’s been a lot of discussion lately about Progressive Web Apps, and with good reason. Google have been pushing the idea fairly hard at their Dev Summits, and there’s another coming today and tomorrow (June 20th & 21st). Airhorner is an example progressive web app, it’s also the best airhorn app available. Whilst there’s a […]

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Majestic SEO vs Moz Vs aHrefs vs Search Console – Which Is Best?

The Debate: Which Link Data Provider is the Best One? For as long as I can remember the competition to be the best link data provider in the SEO industry has raged on. Moz vs Majestic, what’s aHref’s index size? And, so on. It’s a tough job; a high volume, low unit value sort of […]

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Tips for Copywriters From the Greats

Suzette Mayr, author of Monoceros, was my mentor throughout University. I attended at least three of her creative writing classes in my undergrad, and she also served as my supervisor during my graduate studies. It was Suzette who first told me to “kill my darlings.” She taught me this age-old adage (commonly attributed to William […]

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Get Inspired for Video Content

When it comes to content marketing, video is a veritable chef-d'oevre —tapping into sound, visuals, and storytelling to hook viewers. You already know that video results in more conversions than most other forms of content marketing, so the only question that remains now is where do you seek out inspiration? Well, chances are good that […]

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Internet Trends 2016: The Future of Content

Venture Capitalist Mary Meeker’s annual internet trends report dates back to 2001 and has become a highlight in the diaries of people across the tech industry, including digital marketers. Taking a close look at users and the growing success of particular features and services, Meeker points to trends that will shape the future of content. […]

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Technical SEO Audit: how healthy is your site?

How do you analyse the overall health of your site from an organic search perspective? This was the question posed to me by the organisers of the Amsterdam Affiliate Conference this week. To respond, I’ve looked at how a particular affiliate site performs and suggested a range of improvements. Technical SEO Auditing: How healthy is […]

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