The Builtvisible blog

Our landscape gets more complex daily and clients are crying out for truly connected thinking at the intersection of brand and performance. With this in mind, I’m pleased to...

My case for why you need to prioritise SEO for long-term business growth.  CMOs today face a dilemma. They’re tasked with delivering immediate results while simultaneously...

SEO is often seen as a somewhat mysterious art, but at Builtvisible, we know it’s also a science. As the Head of Data, I live and breathe the numbers behind organic search,...

Now that 2025 is fully in swing, we wanted to take a moment to celebrate some recent client renewals. We’ve become really quite cosy with a lot of our clients now, and we value...

Our product plans for 2025, and key learnings from 2024.  Earlier this week, we sat down with our Heads of Product (Content & Promotion, Technical SEO and Data), alongside our...

How we’re preparing for the EAA deadline and making accessibility a priority TL;DR: The Road to Accessibility With the EAA deadline approaching, Builtvisible is prioritising...

The launch of ChatGPT and other AI-driven platforms has ushered in a new era of accessible, cost-effective generative AI tools for content creation. These advancements have enabled...

While Google remains dominant in traditional, keyword-based searches – holding 92% of the global search engine market – a clear shift is underway in how people search for...

Local search results have evolved significantly over the years as Google recognised the importance of catering to users that seek geographically relevant information. The...

In recent years within SEO, long-form content has been the go-to strategy for building topical authority and driving rankings, with brands uploading articles and blogs covering...

In recent years, the line between brand marketing and performance marketing has increasingly blurred. Brand marketing now draws on performance metrics to justify investment while...

With the European Accessibility Act (EAA) coming into effect in 2025, accessibility has become a bit of a buzzword in the digital marketing space recently.  After June next year,...

If you’re already taking proactive steps to enhance digital accessibility, you’ll be well aware of the changes required when the European Accessibility Act (EAA) comes into...

At the end of last year, Mintel published a report which highlighted the main concerns that are top-of-mind for consumers. In short, the rapid rise of AI, increasing effects of...

Earlier this month, some of our team had the opportunity to attend BrightonSEO 2024. Alongside hosting sessions, they took the time to hear others in the industry speak. Here’s a...