Examining Change in Your Content Marketing Themes

What is it about “change” that compels people to read, share, engage or act? Think about the types of ideas that are in a constant state of change; politics, technology, environment, economics and so on. Image Source Why are we so fascinated with the idea of change? Is it from a sense of self preservation? […]

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Ideas that Work in Content: Nostalgia

As you may have noticed, I’ve been spending the last few blog posts examining different aspects of content marketing, development, ideation and promotion. So far, we’ve looked at a guide to Reddit for Web Marketers and we’ve examined two themes that you can use in your content: challenging established conventions and examining ideas of scale. […]

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Ideas That Work in Content: Identifying & Challenging Conventions

Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people, when another does not? So far, we’ve looked at an introduction to Content Marketing, a guide on using Reddit for content ideation and research and finally, we’ve looked at ideas that work […]

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The Web Marketer’s Guide To Reddit

Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people, when another does not? So far, we’ve looked at an introduction to Content Marketing and we’ve looked at ideas that work in content: describing and visualising notions of scale, nostalgia and content […]

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What We Learned Watching GoogleBot Crawl a JS Website

A little while ago, we built a prototype universal JS application called History of Humanity. More recently, I decided to start converting it to ES6, and go back and tidy the code a little (code available at the GitHub repo). So I thought we’d share a little of what we learned from that, and what […]

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How to Write Killer Copy for any Audience

Want to craft copy like Ernest Hemingway and turn around a tagline like Don Draper? Whether you’re an in-house writer or an agency creative, here are nine tips for writing compelling copy to engage any online audience. 1. Understand the brief If you’re writing for a client, ask them to send over a detailed brief […]

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PPC Insights for SEO: Reduce Costs and Increase Overall Effectiveness

Recently, I was speaking with a potential client about what success to them would look like, and one of the key priorities was a reduced CPA. Not rankings, not increased revenue, but reduced costs. I find it strange that this is such a rare request when talking about SEO projects. Many of us specialise and […]

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Find and Reclaim Unlinked Mentions: Link Reclamation Tool

A reward for producing great content is winning mentions of your work on authority sites. Ideally, those mentions are attributed back to the source via a link, but often many are not. Here’s a tedious task: Find mentions of your site. Check if there’s a link back to you. If there’s no link, check if […]

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An Introduction to Email Markup

We’ve just released another exciting update to our Schema.org guide, which now includes details on email markup. If you’re just looking to get stuck in, please head on over to the guide here, otherwise read on to find some of the highlights and opportunities that this mark-up provides… Why should you care? Gmail surpassed 900 […]

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Responsive Images for Busy People: Srcset & Sizes

This guide won’t regale you with the cool theory behind responsive images, because for now, you’re just testing the waters. It won’t lecture you on the potential benefits to site speed, because there are better resources out there. And it won’t dwell on the pitfalls, quirks, or brain-bending complexities of the modern implementation, because you’re […]

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React.js SEO: How to Build Search Friendly Javascript Applications with React.js

Preface: This post is aimed at technically inclined marketers. However, React.js is an important concept to be aware of if you’re new to the subject, so don’t be put off. In this post, we’ll unpack terms you may not know. Just hover over anything underlined to get an explanation of what it is, or feel […]

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Ideas That Work in Content: Scale

Trying to understand what makes great content is a fascinating thought process. Why does a piece of content “work”, when another does not? Ideas That Work in Content: Scale For several months, I’ve been collecting different types of content that touch on similar themes. My first theme, is studying the idea of scale. People like […]

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Architecture For Apps & Content in React.js

How I’m currently building things in React.js, what’s good about React and what work there is still to do I spend most of my time building applications. By way of a brief introduction to how most of those work, the back ends consist (generally) of MariaDB with Memcache as a caching layer, PHP for logic […]

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Identifying Quick Wins in Your Internal Link Structure

In an industry heavily focused on building links and content marketing to improve search performance, it’s easy to forget about the foundations in which your site operates. Paying a little more attention closer to home, working with your on-site / technical SEO doesn’t necessarily mean heavy or costly development resource because sometimes, the smallest & […]

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How to Deconstruct Inspirational Creative Marketing Campaigns

As a marketer interested in technical innovation, I like to keep a close eye on where the marketing industry is going. Often, I find things that are so inspiring, I have to find out how they were made. Over the years, I’ve developed a fairly simple process for de-constructing how a campaign was created, and […]

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