The Builtvisible blog

While there are predictable peaks and troughs occurring consistently throughout the year, there will be fluctuations in multiple industries due to social and economic factors that...

Do you have specific goals tied to your content? Do you have a clear idea of what a successful content marketing strategy looks like? If you’re not sure how to answer these...

Breaking into new markets is a huge opportunity for brands to capture new customers and drive awareness. Yet, where some brands go wrong is by assuming that your original strategy...

Looking to get started with Google Analytics 4 (GA4) but not sure where to start? Don’t worry, you’re not alone. GA4 is completely different to Universal Analytics, all the way...

As an SEO, understanding the impact of the work we do can be difficult at times. Especially when a change is so small, creating a business case to show the potential uplift becomes...

Most of us working in SEO will have heard about Natural Language Processing (NLP) by now but what’s perhaps a little less clear is what it is and why it’s so important to us.In...

Link reclamation is one of the easiest and most effective methods we link builders have for getting great links and getting them quickly.  For those who are new to link rec, or...

A slow-loading website kills user experience. This is old news. A study by SiteSpect back in 2019 found that, after testing 50% of their total website audience on a 1 second slower...

As part of an international strategy, it is common to see international websites have near duplicate content between web pages to target an international audience using the same...

Expanding your Digital PR and link building strategy across markets requires a level of country-specific knowledge. But, if you don’t have first-hand experience in these markets,...

Thinking of making the transition from traditional PR to digital PR? Our resident media wiz Marianne (or Maz) talks through her first few months at Builtvisible, sharing advice...

If you missed our recent Google Analytics 4 webinar, where were you?! It was a blast! Don’t worry, you can still catch up in full by watching the recording here. As always,...

Natural Language Generation (NLG) is a growing industry that promises to improve the overall content creation process. For copywriters, the biggest benefit of these tools is the...

Marketing content to travel consumers has been proving a tricky task recently. With the industry taking a huge financial hit and operation closures due to lockdown restrictions,...

Almost anyone that has spent some time working in SEO will tell you that quantifying the impact of changes is difficult. I would agree with them. Let me explain why. I am a data...