The Builtvisible blog

The other day, I gave grammar training to an external content team. At one point, after explaining the difference between ‘that and which’ for five or so minutes, I looked up...

A Content Strategy is a plan designed to help your brand achieve a long-term goal. To be successful, every strategy needs to do three things: Understand the nature of the...

Reflecting on yet another tragedy over the weekend, influenced very clearly by the poisonous tabloid press of this country, I can’t help but think it is time SEOs and Digital PRs...

From ‘We’ve landed over 500 links for our clients this month’ to ‘I’m so pleased to announce [campaign name]’s earned 100 links,’ I think we’re all...

As technical SEO specialists, understanding how Google and other search engines crawl, render and index our websites stand among our top priorities. However, getting the necessary...

In part two of the “Excel Formulas for SEOs” series, we’ll focus on 15 ready-to-use Excel formulas that make manipulating cell content, whether it is text or number, easier...

The American Press Institute lists several components to consider when trying to make a ‘good story’; relevance to the audience, strong central characters, capturing emotions...

Most discussion of machine learning in the context of SEO relates to its role in Google’s algorithms, such as RankBrain. Machine learning is, after all, at the forefront of...

We believe whole-heartedly in the power of awareness and care. This has always been at the heart of who Builtvisible is but 5 years ago we introduced a unique approach to...

We are fast approaching the holiday season again and what better way to end the year than to take a look at all of the wonderful features the Data Studio product team have gifted...

We are proud to provide a company volunteering program and even prouder to announce that our team contributed more than 200 hours of their time giving back this year. We work with...

SEOs have been using PR tactics to gain links for years, but now more than ever link building is becoming increasingly reliant on both areas working in tandem to gain the most it...

Where we’ve come from If you followed our 10th anniversary celebrations earlier this year and read ‘It’s been 10 years… Builtvisible is celebrating our 10-year...

For eCommerce sites, editorial content can be a fantastic way to attract new customers, build loyalty and showcase your product offerings in exciting ways. One common challenge...

Visualise this: a brand with a digital presence that used to span many domains has consolidated, and the organisation is now looking to distance itself from the old websites. The...