The Builtvisible blog

Imagine if Google announced that links were no longer an SEO ranking factor and therefore wouldn’t carry any form of value. How would this impact your strategy? A knee jerk...

Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing interest across...

One of the biggest frustrations for SEOs is getting their development team to execute technical recommendations. Whether because of a bad experience in the past or a lack of...

Seemingly overnight, TikTok leapt onto the social media scene with its highly addictive feed of short looping videos and viral challenges. If this newcomer has passed you by or...

In early March, we brought some of the UK’s leading ecommerce brands together to explore ways to leverage SEO to create business-wide impact. Matthew Morrissey, Senior Manager...

The turbulence of the last few weeks has clouded our view of the future to levels not seen since the 2008 financial crisis. With uncertainty comes fear, and fear can drive...

In these uncertain times, many of us will have been instructed to work from home. While this brings a number of logistical adjustments – remote access, WiFi connection, deciding...

The curse of knowledge is little known to many in the marketing industry, but it’s something that happens to the best of us on a regular basis. And, even more crucially, is...

A Content Strategy is a plan designed to help your brand achieve a long-term goal. To be successful, every strategy needs to do three things: Understand the nature of the...

Reflecting on yet another tragedy over the weekend, influenced very clearly by the poisonous tabloid press of this country, I can’t help but think it is time SEOs and Digital PRs...

From ‘We’ve landed over 500 links for our clients this month’ to ‘I’m so pleased to announce [campaign name]’s earned 100 links,’ I think we’re all...

As technical SEO specialists, understanding how Google and other search engines crawl, render and index our websites stand among our top priorities. However, getting the necessary...

In part two of the “Excel Formulas for SEOs” series, we’ll focus on 15 ready-to-use Excel formulas that make manipulating cell content, whether it is text or number, easier...

The American Press Institute lists several components to consider when trying to make a ‘good story’; relevance to the audience, strong central characters, capturing emotions...

Most discussion of machine learning in the context of SEO relates to its role in Google’s algorithms, such as RankBrain. Machine learning is, after all, at the forefront of...