Actionable tactics and inspirational content for search specialists and digital marketers
The Scenario Visualise this: a brand with a digital presence that used to span many domains has consolidated, and the organisation is now looking to distance itself from the...
When it comes to measuring engagement with your content, improving your analytics implementation will only take you so far. For this newly acquired data to be of use, you...
“How many links will this campaign receive?” “Can you guarantee X number of links?” These are questions that frequent the inboxes and client catchups of content marketers and digital...
In the last article I wrote in this series I explored the many challenges faced when using out-of-the-box engagement metrics in Google Analytics to measure content performance. In this,...
Builtvisible (once known as SEOgadget) sprang to life in a bedroom in Mile End in 2009. Actually, there had been a blog for a year or so prior to...
We’ve come to the final post in our outreach series. For the full journey, download our Complete guide to outreach. It’s no good doing all the prep work we’ve...
Previously, we covered the different types of expired content that can appear on your site and how to deal with them. In this article, we’ll focus solely on how...
Welcome to the penultimate blog post in our outreach series based on our whitepaper The Builtvisible Complete Guide to Outreach. In the last post we discussed Organising and prioritising...
A missing or wrongly implemented product retirement strategy can – and will – have a negative impact on any ecommerce site’s organic performance. There are several options when it...
If you’ve downloaded our complete guide to outreach or followed our blog series on getting started with outreach, building your outreach list and how to find suitable sites and...
Whether you’re mapping keywords, auditing backlinks, analysing log files or just playing with data, an understanding of applicable Excel formulas can help you complete your work in half the...
Have you ever wondered why some editorial pieces rank well and win loads of organic traffic, and others don’t? Sure, it’s down to a whole stack of reasons –...
Google Analytics is the most widely used analytics platform in the world. According to Builtwith, over 83% of the top 1,000 UK sites use it. Even though so many...
Welcome to part three of our six-part outreach blog series based on our whitepaper The Builtvisible Complete Guide to Outreach. You can catch up on part one on getting...
With the ever-increasing volume of new digital touchpoints increasing every year, marketers across sectors are grappling with how to reach audiences with the right content in the right place...
