Scraping for Content Marketing Ideas & Research

“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]

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Competing in a More Diverse Search Landscape

In this post we take a look at some ways in which we can leverage components that make up search results to increase the amount of organic real estate owned by your brand. It all starts by building a picture of the landscape in which your site is competing. Tools such as AWR, Accurank, STAT, […]

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How To Configure WordPress for Facebook’s Instant Articles

Facebook pitches Instant Articles as a “HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display”. Put simply, it’s Facebook’s answer to a faster, more mobile web. At first glance Instant Articles seem very self explanatory. In their video, Facebook pitch Instant Articles as a “faster, more beautiful experience […]

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Mapping 301 Redirects for SEO-Friendly Site Migrations

Although there are many different elements to a successful SEO migration strategy, for those changing domains or URL structure, a comprehensive redirect plan is essential. If you’re lucky, mapping these redirects may be fairly trivial. Simple changes to URL structure, for instance, can often be achieved through the usage of redirect rules — but this […]

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The Accelerated Mobile Pages (AMP) Adventure

What is AMP? AMP (Accellerated Mobile Pages) is a markup language for web pages intended to speed up the mobile rendering experience. This of course makes the assumption that a. your device is on a slow connection and b. could benefit from a lighter presentation layer in terms of rendering speed. Put simply, AMP will […]

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Identifying Duplicate & Cannibalised Pages in a Large Site Architecture

I think we’re all aware by now (or should be!) of the effects that keyword cannibalisation and content duplication can cause on a site’s organic visibility. There are a number of tools that will allow you to check for duplicate content. In my experience, though, they’re generally limited to specific elements of a page. They […]

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Examining Change in Your Content Marketing Themes

What is it about “change” that compels people to read, share, engage or act? Think about the types of ideas that are in a constant state of change; politics, technology, environment, economics and so on. Image Source Why are we so fascinated with the idea of change? Is it from a sense of self-preservation? The […]

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Ideas that Work in Content: Nostalgia

So far in our ‘Ideas that Work’ blog series, we’ve looked at a guide to Reddit for Web Marketers and we’ve examined two themes that you can use in your content: challenging established conventions and examining ideas of scale. This week, I’d like to take a look at another popular theme behind successful content marketing […]

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Ideas That Work in Content: Explore Conventions

Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people at scale, when another does not? So far, we’ve looked at an introduction to Content Marketing, a guide on using Reddit for content ideation and research and finally, we’ve looked at ideas […]

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The Web Marketer’s Guide To Reddit

Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people, when another does not? So far on the blog, we’ve looked at notions of scale, nostalgia and challenging conventions as ideas with a proven track record in content marketing. Today, I’d like […]

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The Basics of JavaScript Framework SEO in AngularJS

Technologies for website application development such as Angular, React and Angular 2.0 are gradually proliferating throughout the front end web development landscape. A core understanding of this technology should be, in our opinion, a mandatory requirement in the advanced SEO skillset. For SEO Consultants We’ve written this article as an introductory guide to a technically […]

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What We Learned Watching GoogleBot Crawl a JS Web App

A little while ago, we built a prototype universal JS application called History of Humanity. More recently, I decided to start converting it to ES6, and go back and tidy the code a little (code available at the GitHub repo). So I thought we’d share a little of what we learned from that, and what […]

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How to Localise Your Content Marketing

If you have a local business, you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. This can help ensure that more pages of your website (your blog in particular) rank well when people are searching for local content. In today’s post, we’re going to look at […]

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9 Copywriting Tips: How to Write for any Audience

The quality of your copywriting is a ‘make it or break it’ factor when it comes to audience engagement. Whether you’re an in-house copywriter or an agency creative, here are nine tips for writing compelling copy to engage any online audience. 1. Understand the brief If you’re writing for a client, ask them to send […]

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PPC Insights for SEO: Reducing CPA

Recently, I was speaking with a potential client about what success to them would look like, and one of the key priorities was a reduced cost per action (CPA). Not rankings, not increased revenue, but reduced costs. I find it strange that this is such a rare request when talking about SEO projects. Many of […]

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