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Michelle Adenle's posts
23rd February 2023
Strategy is deciding what to do and execution is all about making it happen. For this reason, the value of your strategy depends on whether it’s being implemented or not; it...
Strategy is important but execution is everything: here’s what you...
6 min read
9th February 2023
SEO reports are vital in developing an effective SEO strategy that works. If done right, they can allow you to uncover performance issues promptly – so that you can react to...
Why are your SEO reports being ignored?
8 min read
15th December 2022
Last August, Google released big news, a site-wide ranking signal that targets ‘unhelpful content’ written for search engines. As with any big update, this sent ripples through...
Why the Helpful Content Update isn’t all bad news and how to benefit...
9 min read