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Jeremy Boateng
26th November 2020
Earlier this year, Google announced the depreciation of the ‘Service Provider’ dimension from Google Analytics. For many analysts, this was their go-to for filtering...
Data
How to continue bot filtering without ‘Service Provider’
5 min read
Richard Robertson
6th October 2020
In its purest form, a user journey is the journey a user takes on your website to perform an action. Understanding these journeys is critical for optimising your website as...
Data
Analysing user journeys within Google Analytics
6 min read
Jeremy Boateng
20th August 2020
Digital analytics is constantly changing, so it’s important to make sure your tracking practices are as safe and reliable as possible, especially when it comes to how – or...
Data
A guide to Cookie Consent with Tag Management Systems
6 min read
Gary Stubbenhagen
15th June 2020
It feels strange to be writing about consent in 2020, not least because the General Data Protection Regulation (GDPR) just celebrated its second birthday (over a Zoom call most...
Data
The future of analytics in an opt-in world
4 min read
Gary Stubbenhagen
11th May 2020
As a result of the current crisis, not only have our lives changed almost beyond recognition, but so too have the business norms we’ve become accustomed to. Our carefully crafted...
Data
This crisis just tore up your marketing strategy. Where do data-driven...
3 min read
Richard Robertson
18th December 2019
We are fast approaching the holiday season again and what better way to end the year than to take a look at all of the wonderful features the Data Studio product team have gifted...
Data
Data Studio 2019 features roundup
4 min read
Richard Robertson
5th November 2019
When it comes to measuring engagement with your content, improving your analytics implementation will only take you so far. For this newly acquired data to be of use, you need to...
Data
Measuring content performance in GA: analysis and dashboards
7 min read
Richard Robertson
9th October 2019
In the last article I wrote in this series I explored the many challenges faced when using out-of-the-box engagement metrics in Google Analytics to measure content performance. In...
Data
Measuring content performance in GA: enhanced engagement metrics
5 min read
Richard Robertson
21st August 2019
Google Analytics is the most widely used analytics platform in the world. According to Builtwith, over 83% of the top 1,000 UK sites use it. Even though so many companies are using...
Data
Measuring content performance in GA: recognising common mistakes
4 min read
Richard Robertson
15th May 2019
Chrome Extensions have been available since 2010, changing the way each of us use our browsers and making each one unique to the user. Throughout my career, colleagues have shared...
Data
The analyst’s toolbelt: Essential Chrome extensions
6 min read
Tom Bennet
23rd April 2019
Progressive web apps (PWAs) are all the rage right now, and for good reason. They represent one of the biggest technological upgrades to the web in a decade, and they empower...
Data
Google Analytics for PWAs: Tracking offline behaviour and more
9 min read
Richard Robertson
18th April 2019
Christmas is over, New Year’s resolutions have been broken and “spring” is here. Since the last round-up after Christmas, the Data Studio team have been busy spoiling us with...
Data
Data Studio: Q1 2019 best new feature round-up
3 min read
Rebecca Brown
26th March 2019
Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. The key to ensuring you have...
Content
/
Data
Justifying your content investment with analytics
5 min read
Richard Robertson
15th March 2019
“To cross, or not to cross? That is the question.” Deciphering whether you need cross domain tracking in Google Analytics (GA) can be a minefield! If you’re reading this...
Data
Do I need to set up cross-domain tracking in Google Analytics?
9 min read
Tom Bennet
7th March 2019
Update, March 25th, 2019: Safari 12.1 has been released so ITP 2.1 is now live. Update, April 24th, 2019: ITP 2.2 will be following soon. Consequences for digital analytics are...
Data
/
Leadership
What Intelligent Tracking Prevention (ITP) 2.1 means for digital...
8 min read
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