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Gary Stubbenhagen
5th May 2022
If you missed our recent Google Analytics 4 webinar, where were you?! It was a blast! Don’t worry, you can still catch up in full by watching the recording here. As always,...
Data
GA4: Your questions answered… Again!
6 min read
Akiro Semtei-Rotundo
21st April 2022
Almost anyone that has spent some time working in SEO will tell you that quantifying the impact of changes is difficult. I would agree with them. Let me explain why. I am a data...
Data
Introducing SEOCausal: Using Data Science to understand the true...
8 min read
Gary Stubbenhagen
20th October 2021
Heading into Q4 means retail businesses are preparing for yet another peak sales period, as Black Friday, Cyber Monday, Christmas, and January sales all bring the shoppers flooding...
Data
Why measuring returns is just as important as taking stock of sales
4 min read
Gary Stubbenhagen
23rd September 2021
Google Analytics 4 (GA4) turns a year old in just a few weeks, so you should have some idea of what the platform is and its capabilities already. But if you’ve somehow managed to...
Data
CMOs: How to prepare for the GA4 switchover
6 min read
Gary Stubbenhagen
16th June 2021
If you joined our GA4 webinar last month, you’ll know our attendees had LOTS of questions about the new Google Analytics and what it will mean for their data. GA4 is a complete...
Data
GA4: your questions answered
7 min read
Gary Stubbenhagen
17th May 2021
As a junior analyst, one of my first tasks was to look at search terms, how many results were returned, and whether we needed to add search aliases to the engine to improve the...
Data
How to get more actionable insights from your Site Search data
5 min read
Gary Stubbenhagen
10th May 2021
If you don’t have site search set up yet, it’s time to fix that. Site search is an oft forgotten source of some of the most valuable data out there: what your customers want...
Data
How to set up Site Search in Google Analytics
3 min read
Jeremy Boateng
26th February 2021
As an analytics consultant, I’ve come across many account setups all with their own unique quirks. But there are a few aspects that tend to be consistent across clients I’ve...
Data
Creating meaningful channel groupings for better data and insights
3 min read
Gary Stubbenhagen
12th February 2021
In all economic downturns we see a rise in entrepreneurship and this one has been no different. With nearly 60,000 new businesses established last summer in the UK alone, it’s...
Data
Google Analytics warning signs
5 min read
Jeremy Boateng
26th November 2020
Earlier this year, Google announced the depreciation of the ‘Service Provider’ dimension from Google Analytics. For many analysts, this was their go-to for filtering...
Data
How to continue bot filtering without ‘Service Provider’
5 min read
Richard Robertson
6th October 2020
In its purest form, a user journey is the journey a user takes on your website to perform an action. Understanding these journeys is critical for optimising your website as...
Data
Analysing user journeys within Google Analytics
6 min read
Jeremy Boateng
20th August 2020
Digital analytics is constantly changing, so it’s important to make sure your tracking practices are as safe and reliable as possible, especially when it comes to how – or...
Data
A guide to Cookie Consent with Tag Management Systems
6 min read
Gary Stubbenhagen
15th June 2020
It feels strange to be writing about consent in 2020, not least because the General Data Protection Regulation (GDPR) just celebrated its second birthday (over a Zoom call most...
Data
The future of analytics in an opt-in world
4 min read
Gary Stubbenhagen
11th May 2020
As a result of the current crisis, not only have our lives changed almost beyond recognition, but so too have the business norms we’ve become accustomed to. Our carefully crafted...
Data
This crisis just tore up your marketing strategy. Where do data-driven...
3 min read
Richard Robertson
18th December 2019
We are fast approaching the holiday season again and what better way to end the year than to take a look at all of the wonderful features the Data Studio product team have gifted...
Data
Data Studio 2019 features roundup
4 min read
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