Our ability to measure user activity across the web has massively changed and is limited by regulatory and technological change. Things like ICP and the GDPR make it significantly...

When times are tough, it’s essential to have a clear, demonstrable, and positive impact on business performance. Whilst there are a wealth of SEO tools based on second- and...

GA4 is the new standard for Google Analytics. It provides a holistic analytics platform for websites and mobile apps. You can now analyse all your user data in one place without...

Google Analytics has played a key role for many SEO specialists, allowing them to gain deeper insights with the help of its useful reports. However, with the looming...

As we delve further into the year, we steadily approach the Universal Analytics (UA) sunset deadline. In the summer of 2023, UA will stop collecting any data. You will be able to...

If you ever feel like you don’t fit in somewhere, it is okay to move on and find the right place for you. Today we have with us Manya from the Data team who talks about her...

Internal linking is one of the most impactful ways to improve organic search visibility. Here’s an example of how it works in practice. One of the lowest-hanging fruit we...

In the age of Big Data, a substantial data pipeline can render numbers as hard-to-digest information —legible to only the few with technical expertise. The introduction of Data...

If you are switching over, or already on board, it’s important to get your GA4 reporting ahead of the game. With the all-new GA4 interface, there’s been a change in the...

Intent analysis is the process of understanding what a user is looking for when they search for something online. Intent entails understanding the user’s needs and desires, and...

Google Analytics 4 (GA4) is the future of analytics and if you’re still unsure, I am here to tell you a few of the many reasons why us data analysts believe you should bite the...

As an SEO, half the job is working out what to do and the other half is getting it done. As my colleague Will has said, implementing recommendations has to happen at scale to...

Looking to get started with Google Analytics 4 (GA4) but not sure where to start? Don’t worry, you’re not alone. GA4 is completely different to Universal Analytics, all the way...

As an SEO, understanding the impact of the work we do can be difficult at times. Especially when a change is so small, creating a business case to show the potential uplift becomes...

Most of us working in SEO will have heard about Natural Language Processing (NLP) by now but what’s perhaps a little less clear is what it is and why it’s so important to us.In...