Heading into Q4 means retail businesses are preparing for yet another peak sales period, as Black Friday, Cyber Monday, Christmas, and January sales all bring the shoppers flooding...

Google Analytics 4 (GA4) turns a year old in just a few weeks, so you should have some idea of what the platform is and its capabilities already. But if you’ve somehow managed to...

If you joined our GA4 webinar last month, you’ll know our attendees had LOTS of questions about the new Google Analytics and what it will mean for their data. GA4 is a complete...

As a junior analyst, one of my first tasks was to look at search terms, how many results were returned, and whether we needed to add search aliases to the engine to improve the...

If you don’t have site search set up yet, it’s time to fix that. Site search is an oft forgotten source of some of the most valuable data out there: what your customers want...

As an analytics consultant, I’ve come across many account setups all with their own unique quirks. But there are a few aspects that tend to be consistent across clients I’ve...

In all economic downturns we see a rise in entrepreneurship and this one has been no different. With nearly 60,000 new businesses established last summer in the UK alone, it’s...

Earlier this year, Google announced the depreciation of the ‘Service Provider’ dimension from Google Analytics. For many analysts, this was their go-to for filtering...

In its purest form, a user journey is the journey a user takes on your website to perform an action. Understanding these journeys is critical for optimising your website as...

Digital analytics is constantly changing, so it’s important to make sure your tracking practices are as safe and reliable as possible, especially when it comes to how – or...

It feels strange to be writing about consent in 2020, not least because the General Data Protection Regulation (GDPR) just celebrated its second birthday (over a Zoom call most...

As a result of the current crisis, not only have our lives changed almost beyond recognition, but so too have the business norms we’ve become accustomed to. Our carefully crafted...

We are fast approaching the holiday season again and what better way to end the year than to take a look at all of the wonderful features the Data Studio product team have gifted...

When it comes to measuring engagement with your content, improving your analytics implementation will only take you so far. For this newly acquired data to be of use, you need to...

In the last article I wrote in this series I explored the many challenges faced when using out-of-the-box engagement metrics in Google Analytics to measure content performance. In...