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Richard Robertson
5th November 2019
When it comes to measuring engagement with your content, improving your analytics implementation will only take you so far. For this newly acquired data to be of use, you need to...
Data
Measuring content performance in GA: analysis and dashboards
7 min read
Richard Robertson
9th October 2019
In the last article I wrote in this series I explored the many challenges faced when using out-of-the-box engagement metrics in Google Analytics to measure content performance. In...
Data
Measuring content performance in GA: enhanced engagement metrics
5 min read
Richard Robertson
21st August 2019
Google Analytics is the most widely used analytics platform in the world. According to Builtwith, over 83% of the top 1,000 UK sites use it. Even though so many companies are using...
Data
Measuring content performance in GA: recognising common mistakes
4 min read
Richard Robertson
15th May 2019
Chrome Extensions have been available since 2010, changing the way each of us use our browsers and making each one unique to the user. Throughout my career, colleagues have shared...
Data
The analyst’s toolbelt: Essential Chrome extensions
6 min read
Tom Bennet
23rd April 2019
Progressive web apps (PWAs) are all the rage right now, and for good reason. They represent one of the biggest technological upgrades to the web in a decade, and they empower...
Data
Google Analytics for PWAs: Tracking offline behaviour and more
9 min read
Richard Robertson
18th April 2019
Christmas is over, New Year’s resolutions have been broken and “spring” is here. Since the last round-up after Christmas, the Data Studio team have been busy spoiling us with...
Data
Data Studio: Q1 2019 best new feature round-up
3 min read
Rebecca Brown
26th March 2019
Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. The key to ensuring you have...
Content
/
Data
Justifying your content investment with analytics
5 min read
Richard Robertson
15th March 2019
“To cross, or not to cross? That is the question.” Deciphering whether you need cross domain tracking in Google Analytics (GA) can be a minefield! If you’re reading this...
Data
Do I need to set up cross-domain tracking in Google Analytics?
9 min read
Tom Bennet
7th March 2019
Update, March 25th, 2019: Safari 12.1 has been released so ITP 2.1 is now live. Update, April 24th, 2019: ITP 2.2 will be following soon. Consequences for digital analytics are...
Data
/
Leadership
What Intelligent Tracking Prevention (ITP) 2.1 means for digital...
8 min read
Richard Robertson
14th February 2019
At some point in their career, every analyst will find themselves in the unenviable position of being asked to perform a miracle. For the purposes of today’s guide, let’s...
Data
No data? No problem! Retroactive content analysis in Google Analytics
5 min read
Tom Bennet
7th February 2019
Many analysts will first encounter the concept of scope in Google Analytics while exploring custom dimensions and metrics. But scope is one of the fundamental characteristics of...
Data
Exploring Scope in Google Analytics
5 min read
Richard Robertson
15th January 2019
Data Studio has been given a lot of attention from Google over the past year. As well as finally concluding its two-year beta testing period in September 2018, the platform...
Data
Data Studio: Q4 2018’s best new features round-up
5 min read
Richard Robertson
18th December 2018
The Enhanced Ecommerce features in Google Analytics can initially be daunting. The official documentation is extremely technical and implementation of the plugin can be a...
Data
What is Enhanced Ecommerce in Google Analytics?
6 min read
Tom Bennet
5th December 2018
Over the last few years, the Google Tag Manager product team have done an incredible job responding to requests and developing the platform. From enterprise functionality like...
Data
A Google Tag Manager Wishlist for 2019
4 min read
Rebecca Brown
21st November 2018
Search for ‘how to measure PR campaigns’ and you’ll be hit with 172,000,000 results and hundreds of articles on the topic. It’s clearly something we need to tackle once and...
Data
Building a culture of measurement: PR Week breakfast briefing
1 min read
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