Category: Data

29th June 2022
Most of us working in SEO will have heard about Natural Language Processing (NLP) by now but what’s perhaps a little less clear is what it is and why it’s so important to us.In...
Data

NLP for SEO: Why is it important and what’s coming next?

8 min read
5th May 2022
If you missed our recent Google Analytics 4 webinar, where were you?! It was a blast! Don’t worry, you can still catch up in full by watching the recording here. As always,...
Data

GA4: Your questions answered… Again!

6 min read
21st April 2022
Almost anyone that has spent some time working in SEO will tell you that quantifying the impact of changes is difficult. I would agree with them. Let me explain why. I am a data...
Data

Introducing SEOCausal: Using Data Science to understand the true...

8 min read
20th October 2021
Heading into Q4 means retail businesses are preparing for yet another peak sales period, as Black Friday, Cyber Monday, Christmas, and January sales all bring the shoppers flooding...
Data

Why measuring returns is just as important as taking stock of sales

4 min read
23rd September 2021
Google Analytics 4 (GA4) turns a year old in just a few weeks, so you should have some idea of what the platform is and its capabilities already. But if you’ve somehow managed to...
Data

CMOs: How to prepare for the GA4 switchover

6 min read
16th June 2021
If you joined our GA4 webinar last month, you’ll know our attendees had LOTS of questions about the new Google Analytics and what it will mean for their data. GA4 is a complete...
Data

GA4: your questions answered

7 min read
17th May 2021
As a junior analyst, one of my first tasks was to look at search terms, how many results were returned, and whether we needed to add search aliases to the engine to improve the...
Data

How to get more actionable insights from your Site Search data

5 min read
10th May 2021
If you don’t have site search set up yet, it’s time to fix that. Site search is an oft forgotten source of some of the most valuable data out there: what your customers want...
Data

How to set up Site Search in Google Analytics

3 min read
26th February 2021
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. As an analytics consultant,...
Data

Creating meaningful channel groupings for better data and insights

3 min read
12th February 2021
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. In all economic downturns...
Data

Google Analytics warning signs

5 min read
26th November 2020
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. Earlier this year, Google...
Data

How to continue bot filtering without ‘Service Provider’

5 min read
6th October 2020
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. In its purest form, a user...
Data

Analysing user journeys within Google Analytics

6 min read
20th August 2020
Digital analytics is constantly changing, so it’s important to make sure your tracking practices are as safe and reliable as possible, especially when it comes to how – or...
Data

A guide to Cookie Consent with Tag Management Systems

6 min read
15th June 2020
It feels strange to be writing about consent in 2020, not least because the General Data Protection Regulation (GDPR) just celebrated its second birthday (over a Zoom call most...
Data

The future of analytics in an opt-in world

4 min read
11th May 2020
As a result of the current crisis, not only have our lives changed almost beyond recognition, but so too have the business norms we’ve become accustomed to. Our carefully crafted...
Data

This crisis just tore up your marketing strategy. Where do data-driven...

3 min read