Category: Data

17th May 2021
As a junior analyst, one of my first tasks was to look at search terms, how many results were returned, and whether we needed to add search aliases to the engine to improve the...
Data

How to get more actionable insights from your Site Search data

5 min read
10th May 2021
If you don’t have site search set up yet, it’s time to fix that. Site search is an oft forgotten source of some of the most valuable data out there: what your customers want...
Data

How to set up Site Search in Google Analytics

3 min read
26th February 2021
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. As an analytics consultant,...
Data

Creating meaningful channel groupings for better data and insights

3 min read
12th February 2021
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. In all economic downturns...
Data

Google Analytics warning signs

5 min read
26th November 2020
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. Earlier this year, Google...
Data

How to continue bot filtering without ‘Service Provider’

5 min read
6th October 2020
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. In its purest form, a user...
Data

Analysing user journeys within Google Analytics

6 min read
20th August 2020
Digital analytics is constantly changing, so it’s important to make sure your tracking practices are as safe and reliable as possible, especially when it comes to how – or...
Data

A guide to Cookie Consent with Tag Management Systems

6 min read
15th June 2020
It feels strange to be writing about consent in 2020, not least because the General Data Protection Regulation (GDPR) just celebrated its second birthday (over a Zoom call most...
Data

The future of analytics in an opt-in world

4 min read
11th May 2020
As a result of the current crisis, not only have our lives changed almost beyond recognition, but so too have the business norms we’ve become accustomed to. Our carefully crafted...
Data

This crisis just tore up your marketing strategy. Where do data-driven...

3 min read
18th December 2019
We are fast approaching the holiday season again and what better way to end the year than to take a look at all of the wonderful features the Data Studio product team have gifted...
Data

Data Studio 2019 features roundup

4 min read
5th November 2019
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. When it comes to measuring...
Data

Measuring content performance in GA: analysis and dashboards

7 min read
9th October 2019
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. In the last article I wrote...
Data

Measuring content performance in GA: enhanced engagement metrics

5 min read
21st August 2019
Google Analytics is the most widely used analytics platform in the world. According to Builtwith, over 83% of the top 1,000 UK sites use it. Even though so many companies are using...
Data

Measuring content performance in GA: recognising common mistakes

4 min read
15th May 2019
Chrome Extensions have been available since 2010, changing the way each of us use our browsers and making each one unique to the user. Throughout my career, colleagues have shared...
Data

The analyst’s toolbelt: Essential Chrome extensions

6 min read
23rd April 2019
Progressive web apps (PWAs) are all the rage right now, and for good reason. They represent one of the biggest technological upgrades to the web in a decade, and they empower...
Data

Google Analytics for PWAs: Tracking offline behaviour and more

9 min read