Facebook advertising is one of the most effective cost-per-lead advertising mediums available to retailers today. I’ve been using Facebook Lead Ads to grow my top-of-funnel...

*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. This post sets out to solve...

I am not a fan of UTM codes. Aside from the duplication issues which are inherent to URL parameters, UTM tracking is a pain for marketing teams to implement and...

The questions that marketers know how to answer with Google Analytics are typically things it will tell you out of the box: How many sessions were driven by the organic channel...

*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. The Content Grouping...