Enter Google Tag Manager
The best way to get answers to questions like these is with a smart implementation of Google Tag Manager. By using GTM to deploy GA, and by coupling your reporting setup with a Data Layer, it becomes far easier to answer complex behavioural questions at short notice. It can also enable you to sidestep your congested development queue when you need to rollout changes to your reporting, allowing you to work more efficiently.
For more detail on this, take a look at the slides I presented at BrightonSEO earlier today. You can watch the livestream here, download the original slides here, or alternatively – if you prefer your slides butchered and pixelated – an embedded Slideshare is available below.
Any questions, you can reach me on Twitter @tomcbennet. Thanks for reading!
- Google Analytics: A Guide for Beginners – Builtvisible
- Getting Started with Content Grouping in Google Analytics – Builtvisible
- The Data Layer – Simo Ahava
- Developers Guide to the Data Layer – Google Developers
- Understanding Scope in Google Analytics – LunaMetrics