Many analysts will first encounter the concept of scope in Google Analytics while exploring custom dimensions and metrics. But scope is one of the fundamental characteristics of GA’s data...
Tom joined the company in 2012 and now works as our Head of Analytics. He’s a veteran of the SEO team and is an experienced web developer, and is a regular speaker at conferences including BrightonSEO and SMX.
Today he heads up our Measurement services, helping our clients to make better business decisions and communicate value with intelligent reporting. He’s also charged with keeping our team on the cutting edge of organic search marketing, and leads training workshops on all aspects of web analytics and technical SEO.