Tom Bennet

Tom joined the company in 2012 and until 2020 was our Head of Product Development. He’s a veteran of the SEO team, an experienced web developer, and is a regular speaker at conferences including SMX, Learn Inbound, and BrightonSEO. He also keeps our team and our clients on the cutting edge of organic search marketing, leading training workshops on all aspects of analytics and technical SEO.

Tom Bennet's posts

14th January 2020
Most discussion of machine learning in the context of SEO relates to its role in Google’s algorithms, such as RankBrain. Machine learning is, after all, at the forefront of...
Leadership / SEO

Machine Learning for SEO: Solving Practical Problems with AI

10 min read
13th June 2019
In this article I’m going to explore two main concepts: First, we’ll look at several ways you can fall back to a local version of jQuery (or indeed any other JavaScript...
SEO

Using jQuery safely: local fallbacks and tag sequences

4 min read
23rd April 2019
Progressive web apps (PWAs) are all the rage right now, and for good reason. They represent one of the biggest technological upgrades to the web in a decade, and they empower...
Data

Google Analytics for PWAs: Tracking offline behaviour and more

9 min read
7th March 2019
Update, March 25th, 2019: Safari 12.1 has been released so ITP 2.1 is now live. Update, April 24th, 2019: ITP 2.2 will be following soon. Consequences for digital analytics are...
Data / Leadership

What Intelligent Tracking Prevention (ITP) 2.1 means for digital...

8 min read
7th February 2019
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. Many analysts will first...
Data

Exploring Scope in Google Analytics

5 min read
5th December 2018
Over the last few years, the Google Tag Manager product team have done an incredible job responding to requests and developing the platform. From enterprise functionality like...
Data

A Google Tag Manager Wishlist for 2019

4 min read
23rd May 2018
Many of the benefits of using a tag management platform are well known. Marketing teams can deploy tags without waiting on development resource, and the need to make on-page code...
Data

Making better decisions with a collaborative approach to GTM

0 min read
18th April 2018
Today I’m going to show you how to harness data on the real-world usage of your website to shed light on what’s breaking and where. By tracking the JavaScript errors which are...
Data

Data Studio template: track JavaScript errors in Google Analytics

3 min read
15th March 2018
Google Analytics is used on approximately 60 million websites worldwide. Out of necessity, it is designed to work with as many different businesses as possible. This is one of the...
Data

Unlocking insights with Google Tag Manager

0 min read
19th February 2018
Last week, Google announced that in July 2018 it would make another major stride towards the complete normalisation of HTTPS encryption. Version 68 of the Chrome browser will be...
SEO

Planning for mixed content during HTTPS migrations

5 min read
26th October 2017
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. Last week, the Google Tag...
Data

Tracking Element Visibility with GTM

5 min read
8th August 2017
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. This post sets out to solve...
Data

Manipulating the Data Layer: JavaScript variables and Enhanced...

5 min read
30th May 2017
I am not a fan of UTM codes. Aside from the duplication issues which are inherent to URL parameters, UTM tracking is a pain for marketing teams to implement and...
Data

One weird trick to avoid UTM parameters

6 min read
6th April 2017
The questions that marketers know how to answer with Google Analytics are typically things it will tell you out of the box: How many sessions were driven by the organic channel...
Content / Data

Measuring content success with GTM

0 min read
13th March 2017
Whether you’re building a blog, setting up an ecommerce site, or developing a JavaScript-powered single page app, the days of defaulting to WordPress for all but the simplest...
Leadership

Go static: 5 reasons to try JAMstack on your next project

9 min read