Richard Baxter

Managing Director

Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search

Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s just so many pages, people struggle to know where to start. This is a counter-productive objection; your product pages are the sole drivers of revenue on […]

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Optimising for Google’s Quick Answer Box

“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […]

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Using Content Marketing For Links? You Might Be Doing it Wrong

If you’re still building content for links, you have a problem. Why should you de-prioritise links as the primary metric for your content marketing campaigns and start thinking about achieving your business KPI’s instead? There’s a very clear shift happening in the search agency landscape that I think we should all talk about. SEO has […]

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Examining Traffic From Google’s AMP Carousel

On April 4th I noticed we were seeing some growth in traffic to one of the AMP versions of our posts. A quick check in analytics revealed the AMP version of this post had indeed enjoyed an uplift in traffic. With a bit more digging I found Builtvisible ranking Google’s AMP carousel for “Google”. I […]

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How Google Works

A transcription of Google engineer Paul Haahr’s session at SMX entitled “How Google Works”. It’s very rare that we get to hear from a Google Search Engineer at a Search Industry conference. There are always lots of helpful Google Webmaster Analysts present but since Matt Cutts became a little less visible on the conference circuit […]

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Data Driven Content: Ideas that Work in Content Marketing

If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months we’ve looked at a number of themes including: nostalgia, scale, challenging established conventions and change. Next, we’re going to cover an introduction to data driven content marketing. Using […]

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Scraping for Content Marketing Ideas & Research

“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]

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How To Prepare WordPress for Facebook’s Instant Articles

While there’s plenty of interest in Accelerated Mobile Pages (AMP) now might be a good time to take an early peek at what’s next; Facebook’s Instant Pages. Facebook pitches Instant Articles as a “HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display”. Put simply, it’s Facebook’s answer to […]

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The Accelerated Mobile Pages (AMP) Adventure

What is AMP? AMP (Accellerated Mobile Pages) is a markup language for web pages intended to speed up the mobile rendering experience. This of course makes the assumption that a. your device is on a slow connection and b. could benefit from a lighter presentation layer in terms of rendering speed. Put simply, AMP will […]

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Examining Change in Your Content Marketing Themes

What is it about “change” that compels people to read, share, engage or act? Think about the types of ideas that are in a constant state of change; politics, technology, environment, economics and so on. Image Source Why are we so fascinated with the idea of change? Is it from a sense of self preservation? […]

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Ideas that Work in Content: Nostalgia

As you may have noticed, I’ve been spending the last few blog posts examining different aspects of content marketing, development, ideation and promotion. So far, we’ve looked at a guide to Reddit for Web Marketers and we’ve examined two themes that you can use in your content: challenging established conventions and examining ideas of scale. […]

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Ideas That Work in Content: Identifying & Challenging Conventions

Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people, when another does not? So far, we’ve looked at an introduction to Content Marketing, a guide on using Reddit for content ideation and research and finally, we’ve looked at ideas that work […]

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The Web Marketer’s Guide To Reddit

Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people, when another does not? So far on the blog, we’ve looked at notions of scale, nostalgia and challenging conventions as ideas with a proven track record in content marketing. Today, I’d like […]

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Ideas That Work in Content: Scale

Trying to understand what makes great content is a fascinating thought process. Why does a piece of content “work”, when another does not? Ideas That Work in Content: Scale For several months, I’ve been collecting different types of content that touch on similar themes. My first theme, is studying the idea of scale. People like […]

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How Do You Get New Pages Indexed or Your Site Re-Crawled?

How do you get new pages indexed or large websites re-crawled quickly? A few days ago I saw this post on Search Engine Roundtable on a recommendation from a Googler that using PubSubHubbub is still a good way to go if you want to get content indexed quickly. It was something Google were recommending publishers […]

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