Richard Baxter

Chief Executive Officer

Examining Change in Your Content Marketing Themes

What is it about “change” that compels people to read, share, engage or act? Think about the types of ideas that are in a constant state of change; politics, technology, environment, economics and so on. Image Source Why are we so fascinated with the idea of change? Is it from a sense of self preservation? […]

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Ideas that Work in Content: Nostalgia

As you may have noticed, I’ve been spending the last few blog posts examining different aspects of content marketing, development, ideation and promotion. So far, we’ve looked at a guide to Reddit for Web Marketers and we’ve examined two themes that you can use in your content: challenging established conventions and examining ideas of scale. […]

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Ideas That Work in Content: Identifying & Challenging Conventions

Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people, when another does not? So far, we’ve looked at an introduction to Content Marketing, a guide on using Reddit for content ideation and research and finally, we’ve looked at ideas that work […]

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The Web Marketer’s Guide To Reddit

Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people, when another does not? So far, we’ve looked at an introduction to Content Marketing and we’ve looked at ideas that work in content: describing and visualising notions of scale, nostalgia and content […]

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Ideas That Work in Content: Scale

Trying to understand what makes great content is a fascinating thought process. Why does a piece of content “work”, when another does not? Ideas That Work in Content: Scale For several months, I’ve been collecting different types of content that touch on similar themes. My first theme, is studying the idea of scale. People like […]

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How Do You Get New Pages Indexed or Your Site Re-Crawled?

How do you get new pages indexed or large websites re-crawled quickly? A few days ago I saw this post on Search Engine Roundtable on a recommendation from a Googler that using PubSubHubbub is still a good way to go if you want to get content indexed quickly. It was something Google were recommending publishers […]

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Why You Should Learn JSON-LD & Separate Your Data from Your Markup

For years and years, web developers have been taught to separate presentation from structure. Your HTML (the Markup) should be separate from your CSS (the presentation) and so on. That’s why I’m an advocate of placing your data in a JSON-LD payload; rather than including data inside the HTML Mark-up. I’d argue this is a […]

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Implementing JSON-LD in WordPress

First, A Brief History of Structured Data for SEO Microformats For a time, we had Microformats. Those times were simple, and good. Implementing Microformats would lead to interesting things, like review ratings in Google’s search results. You could have your events listed, recipes indexed, and all sorts of contact details marked up as critical data […]

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Does This Look Right To You?

A few days ago I was at the Inbound Conference in Dublin. At the bar after my session, a junior digital marketer asked me a really interesting question: “What’s the best piece of advice you could give someone who’s currently learning SEO?” My answer: always ask yourself, does this look right? Be Curious The SEO […]

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How Google Search May Look on Mobile in the Future

A few weeks ago, one of our junior team asked me to host a training session to explain Schema markup. Specifically, what Schema is, and why we implement it. It was an extremely on-point question, and one that I enjoyed answering. Around the same time, I was contacted for an opinion on Google’s Mobile update […]

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The Impact of IP Host Location on Your Site SEO

Back in February I contacted WPengine to ask if we could upgrade to PHP 5.5. With WPengine (and the way we’ve set up our DNS) this upgrade involved an IP address change in Builtvisible.com’s a-records. Following this change, I saw a drop in SEO visibility in our UK rankings so, I investigated. Sure enough, Searchmetrics […]

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Launching “Big” Content – A Checklist

When I wrote this back in 2012 I was probably having a bit of a bad day: The big day comes, it’s time to go live, to publish your work. You click “publish”, and, nothing. Sorry folks, you had an ugly baby. Your content marketing looks like a dog chewing a wasp. The humiliation of […]

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How 3rd Party CDNs Can Block GoogleBot

You shouldn’t block Googlebots’s access to your CSS or JS files. We’ve known that for a long time, but more recently we’ve had reminders from around the community and Google themselves because of algorithm updates and proposed changes to the way mobile sites might be ranked in mobile search. Some of us might be assuming […]

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Marketers. Learn to Sell.

You’re a marketer. You should learn to sell. In the last two weeks, I’ve come across two marketers who have said that they’d never want to have to sell. I think all marketers should have experience of actually selling something. I think almost all do, without actually realising. Have you been successful in a job […]

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How To Use Social Link Intersect for Quick Linkbuilding Wins

Earlier this month I gave a presentation on Quick Wins for SEO at Friends of Search in Amsterdam. One of the tips that seemed to go down the best was based on my comments about the Moz “Link Intersect” tool. I’ve been a fan of that idea for a long time. Link intersect analysis is […]

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