Retailers: Improve your category pages before building links to your site
Or, as I like to put it: sort out your category pages for an easy win. The default response to most SEO ranking challenges is “we need more links”....
Richard Baxter
Richard Baxter is an SEO Consultant of over 15 years and the Founding member of digital agency, Builtvisible.
Richard founded Builtvisible in September 2009. Since then he has grown a one-man SEO consulting agency into a 45 strong, industry accredited full service digital agency based in the heart of Old Street, in London.
More about Richard
Richard brings deep experience in SEO and organic digital marketing, having begun his career in search in 2003. Having worked in highly competitive verticals including travel, finance and retail throughout his career, Richard understands what is required to perform well in a crowded, competitive marketplace.
No Exact Match? How to Match Similar Data Tables in Excel with Fuzzy Lookup
What do you do when you have two or more data sets that need merging, but don’t have a single set of data column values that match? VLOOKUP becomes...
Scraping Useful Data into GA with User Defined Variables and GTM
One of the most powerful features of Google Analytics is the ability to add Custom Dimensions and Metrics into your existing Google Analytics data. This can be very powerful....
Competitive, intelligence driven keyword research for online retail
Keyword research is dead, long live competitive intelligence driven keyword research. Classic keyword research hasn’t really moved forward a great deal over the years. Lately, the notion of moving...
How to implement Facebook event tracking for ecommerce with Google Tag Manager
Facebook advertising is one of the most effective cost-per-lead advertising mediums available to retailers today. I’ve been using Facebook Lead Ads to grow my top-of-funnel email marketing list and...
Category page link building for ecommerce sites. The good, the bad and the ugly.
Time and time again, the discussion comes up. Building links to your homepage can be challenging, building links to category pages on an ecommerce site, however, is a totally...
Looking After the Little Technical Details with LittleWarden
One of the hardest problems most site owners face is keeping an eye on all the little details. Is your DNS configured correctly, has there been a substantial change...
A look at Yandex’s Webmaster Tools
In the course of developing your site’s SEO visibility, you tend to become quite cyclical in your daily processes. Check your rankings, have a look in GA, head to...
When the big links aren’t on the table this is the link building advice you need to read
It’s always nice when your content becomes successful and links and traffic flow in just like you’d hoped. But you can’t do “big content” promotion for every client, every...
SiteBulb. Testing the industry’s latest site crawl tool
This is cool. When you open Sitebulb for the first time, you know exactly what this little tool is here to do. Report names like: “Site Speed”, “Mobile Rendering”...
Audience building for startups with Facebook Lead Ads
Start-up companies often find it difficult to get initial marketing momentum at launch and not all SEO agencies are a good fit to advise on how to get them...
What does machine learning and AI really mean for SEO?
Artificial Intelligence and Machine Learning (ML) are not brand new concepts but over the last few years we’ve started to hear an awful lot more about how those technologies...
Information gathering for linkbuilding outreach
How do you gather information about potential site targets for link building? Is this based on previous data or do you collect new information each time? There are so...
Learn SEO for AMP pages in 10 minutes
In the interest of genuine curiosity, or some gentle motivation from cleverly placed Google Announcements, you might have decided that testing a basic AMP implementation is worth the investment...
Content Promotion is a High Value Process
Effective promotion gives your campaign legs. Without it you won’t be discovered and without discovery you’ll be unlikely to achieve any of your goals. In this article I’m going...