Learn SEO for AMP pages in 10 minutes
In the interest of genuine curiosity, or some gentle motivation from cleverly placed Google Announcements, you might have decided that testing a basic AMP implementation is worth the investment...
But what does voice search actually mean for marketers?
Have you noticed the increase in discussion around Voice Search recently? Aside from the technically interesting bit; what “real world” use has voice search? How many people are using...
Which areas of SEO should brands & search agencies invest in?
In the last few weeks we’ve seen 2 major tooling companies announce a “re-focus” on the Search industry. Specifically, they’ve drawn a line and declared that the core business...
Should you implement AMP pages on your site?
AMP (Accelerated Mobile Pages) is a language library for web pages (“AMP HTML” and “AMP JS”) intended to speed up the mobile rendering experience. Implementing makes the assumption that:...
A look at tomorrow for digital marketers
Digital marketers are always at the mercy of the astonishing rate their channels evolve. We’re always under pressure to see into the future, and adapt. How the brands we...
Dipping into new tools: technical SEO with OnPage
SEO Tools. There are a lot of them. But only the best endure. I’ve been very settled with my few personal favourites for some years (namely: URLprofiler, Kerboo, Screaming...
Interactive storytelling: 7 examples of online graphic novels
I am very much of the opinion that, in a perfect world our painstakingly planned and perfectly executed campaigns would all converge on a flagship piece of content like...
A checklist for launching ‘Big’ content
Achieving success in your content marketing doesn’t happen by accident. If I were to summarise what it is that makes for a successful outcome, it’d be the quality of...
Link auditing: removing a Google penalty
More than several years ago now, some of my closer colleagues will remember our old domain name, SEOgadget had been subjected to a directory submission blast. Two, in fact....
Ecommerce tips: how to improve product page conversion
Most SME retailers focus more on traffic generation and promotion than they do on site conversion. Often we find that a focus on conversion rate takes a lower priority;...
Majestic SEO vs Moz vs aHrefs vs Search Console – Which Is Best?
The Debate: Which Link Data Provider is the Best One? For as long as I can remember the competition to be the best link data provider in the SEO...
Applying microformats to links – you’re probably doing it already
If you’re interested in Microformats, Microdata or JSON-LD and you’re looking to achieve rich snippet results for your review or retail product pages, you’ll need to investigate the updated...
Mobile ecommerce: optimise your product pages for mobile
Your mobile product pages are probably the least explored quick win opportunity your marketing team could exploit. To benefit fully; we need to understand the important differences between mobile...
How many pages on my site has Google indexed? Measuring site indexation
How many pages on my site has Google indexed? Getting an accurate answer to this question, especially with larger sites, is actually quite difficult. It’s smart to rely on...
Retail SEO: 8 Tips to optimise your product pages for organic search
Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s...