Link auditing: removing a Google penalty
More than several years ago now, some of my closer colleagues will remember our old domain name, SEOgadget had been subjected to a directory submission blast. Two, in fact....
Ecommerce tips: how to improve product page conversion
Most SME retailers focus more on traffic generation and promotion than they do on site conversion. Often we find that a focus on conversion rate takes a lower priority;...
Majestic SEO vs Moz vs aHrefs vs Search Console – Which Is Best?
The Debate: Which Link Data Provider is the Best One? For as long as I can remember the competition to be the best link data provider in the SEO...
Applying microformats to links – you’re probably doing it already
If you’re interested in Microformats, Microdata or JSON-LD and you’re looking to achieve rich snippet results for your review or retail product pages, you’ll need to investigate the updated...
Mobile ecommerce: optimise your product pages for mobile
Your mobile product pages are probably the least explored quick win opportunity your marketing team could exploit. To benefit fully; we need to understand the important differences between mobile...
How many pages on my site has Google indexed? Measuring site indexation
How many pages on my site has Google indexed? Getting an accurate answer to this question, especially with larger sites, is actually quite difficult. It’s smart to rely on...
Retail SEO: 8 Tips to optimise your product pages for organic search
Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s...
Optimising for Google’s quick answer box
“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate...
Using content marketing For links? You might be doing it wrong
If you’re still building content for links, you have a problem. Why should you de-prioritise links as the primary metric for your content marketing campaigns and start thinking about...
Examining traffic from Google’s AMP carousel
On April 4th I noticed we were seeing some growth in traffic to one of the AMP versions of our posts. A quick check in analytics revealed the AMP...
How Google works: Paul Haahr at SMX
A transcription of Google engineer Paul Haahr’s session at SMX entitled “How Google Works”. It’s very rare that we get to hear from a Google Search Engineer at a...
Ideas that work in content marketing: data
If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months we’ve looked...
Scraping for content marketing ideas & research
“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill...
How to configure WordPress for Facebook’s Instant Articles
Facebook pitches Instant Articles as a “HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display”. Put simply, it’s Facebook’s answer to a...
How to implement Accelerated Mobile Pages (AMP) in WordPress
What is AMP? AMP (Accelerated Mobile Pages) is a markup language for web pages intended to speed up the mobile rendering experience. This of course makes the assumption that...