What does machine learning and AI really mean for SEO?
Artificial Intelligence and Machine Learning (ML) are not brand new concepts but over the last few years we’ve started to hear an awful lot more about how those technologies...
WordPress hosting: How to choose the best host & migrate your site
Whether you run a small blog or a business based on a WordPress site, making the best WordPress hosting package choice is critical to your success. Learn why we...
Content promotion is a high-value process
Effective promotion gives your campaign legs. Without it you won’t be discovered and without discovery you’ll be unlikely to achieve any of your goals. In this article I’m going...
Information gathering for linkbuilding outreach
How do you gather information about potential site targets for link building? Is this based on previous data or do you collect new information each time? There are so...
Learn SEO for AMP pages in 10 minutes
In the interest of genuine curiosity, or some gentle motivation from cleverly placed Google Announcements, you might have decided that testing a basic AMP implementation is worth the investment...
But what does voice search actually mean for marketers?
Have you noticed the increase in discussion around Voice Search recently? Aside from the technically interesting bit; what “real world” use has voice search? How many people are using...
Which areas of SEO should brands & search agencies invest in?
In the last few weeks we’ve seen 2 major tooling companies announce a “re-focus” on the Search industry. Specifically, they’ve drawn a line and declared that the core business...
Should you implement AMP pages on your site?
AMP (Accelerated Mobile Pages) is a language library for web pages (“AMP HTML” and “AMP JS”) intended to speed up the mobile rendering experience. Implementing makes the assumption that:...
A look at tomorrow for digital marketers
Digital marketers are always at the mercy of the astonishing rate their channels evolve. We’re always under pressure to see into the future, and adapt. How the brands we...
Dipping into new tools: technical SEO with OnPage
SEO Tools. There are a lot of them. But only the best endure. I’ve been very settled with my few personal favourites for some years (namely: URLprofiler, Kerboo, Screaming...
Interactive storytelling: 7 examples of online graphic novels
I am very much of the opinion that, in a perfect world our painstakingly planned and perfectly executed campaigns would all converge on a flagship piece of content like...
A checklist for launching ‘Big’ content
Achieving success in your content marketing doesn’t happen by accident. If I were to summarise what it is that makes for a successful outcome, it’d be the quality of...
Link auditing: removing a Google penalty
More than several years ago now, some of my closer colleagues will remember our old domain name, SEOgadget had been subjected to a directory submission blast. Two, in fact....
Ecommerce tips: how to improve product page conversion
Most SME retailers focus more on traffic generation and promotion than they do on site conversion. Often we find that a focus on conversion rate takes a lower priority;...
Majestic SEO vs Moz vs aHrefs vs Search Console – Which Is Best?
The Debate: Which Link Data Provider is the Best One? For as long as I can remember the competition to be the best link data provider in the SEO...