Retailers: Improve your category pages before building links to your site
Or, as I like to put it: sort out your category pages for an easy win. The default response to most SEO ranking challenges is “we need more links”....
Richard Baxter is an SEO Consultant of over 15 years and the Founding member of digital agency, Builtvisible.
Richard founded Builtvisible in September 2009. Since then he has grown a one-man SEO consulting agency into a 45 strong, industry accredited full service digital agency based in the heart of Old Street, in London.
Richard brings deep experience in SEO and organic digital marketing, having begun his career in search in 2003. Having worked in highly competitive verticals including travel, finance and retail throughout his career, Richard understands what is required to perform well in a crowded, competitive marketplace.
Or, as I like to put it: sort out your category pages for an easy win. The default response to most SEO ranking challenges is “we need more links”....
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Time and time again, the discussion comes up. Building links to your homepage can be challenging, building links to category pages on an ecommerce site, however, is a totally...
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