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Richard Robertson
18th December 2019
We are fast approaching the holiday season again and what better way to end the year than to take a look at all of the wonderful features the Data Studio product team have gifted...
Data
Data Studio 2019 features roundup
4 min read
Richard Robertson
5th November 2019
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. When it comes to measuring...
Data
Measuring content performance in GA: analysis and dashboards
7 min read
Richard Robertson
9th October 2019
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. In the last article I wrote...
Data
Measuring content performance in GA: enhanced engagement metrics
5 min read
Richard Robertson
21st August 2019
Google Analytics is the most widely used analytics platform in the world. According to Builtwith, over 83% of the top 1,000 UK sites use it. Even though so many companies are using...
Data
Measuring content performance in GA: recognising common mistakes
4 min read
Richard Robertson
15th May 2019
Chrome Extensions have been available since 2010, changing the way each of us use our browsers and making each one unique to the user. Throughout my career, colleagues have shared...
Data
The analyst’s toolbelt: Essential Chrome extensions
6 min read
Tom Bennet
23rd April 2019
Progressive web apps (PWAs) are all the rage right now, and for good reason. They represent one of the biggest technological upgrades to the web in a decade, and they empower...
Data
Google Analytics for PWAs: Tracking offline behaviour and more
9 min read
Richard Robertson
18th April 2019
Christmas is over, New Year’s resolutions have been broken and “spring” is here. Since the last round-up after Christmas, the Data Studio team have been busy spoiling us with...
Data
Data Studio: Q1 2019 best new feature round-up
3 min read
Rebecca Brown
26th March 2019
Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. The key to ensuring you have...
Content
/
Data
Justifying your content investment with analytics
5 min read
Richard Robertson
15th March 2019
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. “To cross, or not to...
Data
Do I need to set up cross-domain tracking in Google Analytics?
9 min read
Tom Bennet
7th March 2019
Update, March 25th, 2019: Safari 12.1 has been released so ITP 2.1 is now live. Update, April 24th, 2019: ITP 2.2 will be following soon. Consequences for digital analytics are...
Data
/
Leadership
What Intelligent Tracking Prevention (ITP) 2.1 means for digital...
8 min read
Richard Robertson
14th February 2019
At some point in their career, every analyst will find themselves in the unenviable position of being asked to perform a miracle. For the purposes of today’s guide, let’s...
Data
No data? No problem! Retroactive content analysis in Google Analytics
5 min read
Tom Bennet
7th February 2019
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. Many analysts will first...
Data
Exploring Scope in Google Analytics
5 min read
Richard Robertson
15th January 2019
Data Studio has been given a lot of attention from Google over the past year. As well as finally concluding its two-year beta testing period in September 2018, the platform...
Data
Data Studio: Q4 2018’s best new features round-up
5 min read
Richard Robertson
18th December 2018
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. The Enhanced Ecommerce...
Data
What is Enhanced Ecommerce in Google Analytics?
6 min read
Tom Bennet
5th December 2018
Over the last few years, the Google Tag Manager product team have done an incredible job responding to requests and developing the platform. From enterprise functionality like...
Data
A Google Tag Manager Wishlist for 2019
4 min read
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