Daniel Butler

Head of SEO

Identifying Quick Wins in Your Internal Link Structure

In an industry heavily focused on building links and content marketing to improve search performance, it’s easy to forget about the foundations in which your site operates. Paying a little more attention closer to home, working with your on-site / technical SEO doesn’t necessarily mean heavy or costly development resource because sometimes, the smallest & […]

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An Introductory Look at Social Mark-Up

Each week at Builtvisible the teams get together for a group training session. This week we took a look at the basic fundamentals of social mark-up. I thought it’d be nice to share what it is and why it exists, give examples of some of the different types, basic schema & examples, methods of testing […]

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Content Strategy Helper Tool – Version 3

Consolidate trending news from across the web, and find inspiration for your research topics quickly and easily:   Skip to Set-Up About This is our 3rd update of the Google Spreadsheets based Content Strategy Helper Tool. As you’ll see, we’ve completely reworked the tool and added a large number of new social sites, content aggregators […]

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SEO for ATG, Endeca and Oracle Ecommerce

Introduction Oracle acquired ATG in January 2011, as one of the most popular ecommerce software platforms, providing facilities for merchandising and content personalisation. Later that same year Oracle also acquired Endeca, a leader of ecommerce based search technology through faceted navigation. ATG & Endeca together formed the core of Oracle’s ecommerce solution, which evolved into […]

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Deepcrawl – The Crawler of Choice for LARGE Websites

We were approached by Matt at DeepCrawl.co.uk to review their relatively young, but capable site crawl cloud based platform. When we first received the request, I was a little unsure as to how useful this tool will be when compared to well-known & comprehensive tools like Screaming Frog and IIS SEO Toolkit, both of which […]

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Tips for Making Your After Sale Emails Work Harder

At the Gadgetplex we recently ordered some awesome new monitors, and following our purchase received the below email: Dear Richard Baxter Thank you for your recent purchase from domain.com. We hope the experience met your expectations. We always strive to offer the highest quality service to all of our customers, and we rely on your […]

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Should Webmasters Switch To Schema.org?

**This is now an older, albeit interesting post. If you’re looking for advice on Schema Markup, take a look at our Guide to Rich Snippets** When search engines announced a universal vocabulary for the next generation of structured data markup we all thought our lives just got a lot easier. The Schema.org vocabulary offers a […]

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Link Acquisition & Contextual Relevancy [Part 1]

This is the first post in a two part series on how to engage and attract new audiences purely with the content that you create, whether this is outreach for link acquisition, or content to host on your own website. Is Innovative Link Building Dead?? Barry Schwartz recently reported on a Webmaster World thread around […]

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IIS SEO Toolkit Secrets You Might Not Know

If you haven’t installed IIS toolkit yet, then what are you waiting for? Go! Now! Install IIS toolkit! This is truly a genius tool, and the amount of data that can be extracted is immense. In another blog post, Richard spoke about some cool techniques using IIS toolkit to find orphaned pages when combined with […]

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How To Install and Use IIS Search Engine Optimization Toolkit (IIS 7.0)

We think the IIS Toolkit is absolutely awesome! This post will provide a step by step guide on how to install the powerful IIS 7.0 toolkit from Microsoft, and show you some of the many cool features which can open up a whole new world for extracting information from a website (we are talking about […]

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Google's Underlying Plan for HTML5 and Rich Snippets

When we look to the future of the internet and how SEO is evolving, what can we expect to find on the agenda in the not so distant future with regards to website mark up? Well, no one can truly predict the future but by looking at recent past developments we can certainly find a […]

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