Actionable tactics and inspirational content for search specialists and digital marketers
Creating successful content isn’t just about writing page-long blogs posts and designing pretty infographics. On social media, every individual post is a piece of content to be polished and...
Trying to understand what makes great content is a fascinating thought process. Why does a piece of content “work”, when another does not? Ideas That Work in Content: Scale...
As a marketer interested in technical innovation, I like to keep a close eye on where the marketing industry is going. Often, I find things that are so inspiring,...
Video marketing is huge right now and it’s a great way to get in front of an audience that isn’t too keen on reading blog posts or following businesses...
Infographics are still all the rage. Here are some quick tips on making yours as successful as possible. 1. Keep Your Target Audience in Mind This is true of...
People love to be asked their opinion. Chances are, if you’ve been to a restaurant recently, you’ve been given a receipt asking you to rate your experience via survey....
I joined the ranks at Builtvisible back in August last year; a time when a series of challenging projects for a variety of clients in the international sphere were...
Scarcity is a glorious form of persuasion and when exploited can yield incredible benefits to your conversion rate. In a nutshell, if you reduce the quantity supplied of a...
The Hierarchy of Effects is a model by Lavidge and Steiner (1961) usually applied to advertising. Here I want to explore how this model can be applied to content...
In my 3 or so years in Digital Marketing I’ve been involved in a number of ‘creative’ pieces. At the beginning you know what you want the end goal...
I know this might sound like a weird concept, but bear with me. I think that you’ll find some amazing similarities between SEO, and more specifically, outreaching content, and...
These days, brands must try ever harder to create and communicate value in everything we do. Customers have an overwhelming abundance of choice. They have high expectations and little...
To sell to your customer, you must know your customer. To reach your audience, you must know who you’re talking to and where to find them. You cannot solve...
I come from a background that consists of customer service, sales, and social media marketing. Needless to say I naturally love talking to people. But when I joined the...
Recently, I moved into a full-time creative role here at Builtvisible, so now much of my time is spent grasping for inspiration. Somehow, seemingly against all odds and much...
