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Richard Baxter
22nd October 2017
Content marketing is supposed to be about producing problem-solving content for our customers. This should always be the case, but it’s the competition that drives content...
Content
SVG examples in content marketing
2 min read
Richard Baxter
12th October 2017
Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible,...
Content
A collection of webGL content examples in the wild
2 min read
Rebecca Brown
19th September 2017
With thousands of pieces of content being produced across dozens of channels each day, it’s important that you as a marketer can work with your agency to answer this...
Content
Why you should scrap your content budget
3 min read
Richard Baxter
16th September 2017
Content promotion is one of your highest value marketing processes. Don’t undervalue it. Effective promotion gives your campaign legs. Without it you won’t be discovered...
Content
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Leadership
Content promotion is a high value marketing process
4 min read
Olivia Wiltshire
12th September 2017
Digital content makes up the world wide web, yet a great deal of it is awful. Here at Builtvisible we are on a quest to replace the bad with the great. As much as Grumpy Cat and...
Content
What makes content great?
3 min read
Richard Baxter
23rd August 2017
Start-up companies often find it difficult to get initial marketing momentum at launch and not all SEO agencies are a good fit to advise on how to get them to first base. If you...
Content
Audience building for startups with Facebook Lead Ads
2 min read
Alex Andrews
10th August 2017
SEO can seem like a daunting landscape for newcomers, prone to seismic shifts at the hands of merciless overlords and riddled with pseudo-scientific jargon. The reality is that the...
Content
How to understand user intent and give your audience what they want
3 min read
Richard Baxter
7th July 2017
Achieving success in your content marketing doesn’t happen by accident. If I were to summarise what it is that makes for a successful outcome, it’d be the quality of...
Content
A checklist for launching ‘Big’ content
5 min read
Tom Bennet
6th April 2017
The questions that marketers know how to answer with Google Analytics are typically things it will tell you out of the box: How many sessions were driven by the organic channel...
Content
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Data
Measuring content success with GTM
0 min read
Tom Bennet
2nd February 2017
The Content Grouping feature in Google Analytics exists for one very simple reason: to enable you to categorise your digital content into groups which reflect your business goals...
Content
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Data
Getting started with Content Grouping in Google Analytics
10 min read
Richard Baxter
18th July 2016
I am very much of the opinion that, in a perfect world our painstakingly planned and perfectly executed campaigns would all converge on a flagship piece of content like the ones...
Content
Interactive storytelling: 7 examples of online graphic novels
4 min read
Steven Peters
11th July 2016
I am not a graphic designer. I do not pretend to intimately understand their frustrations, or even that all of them share the same frustrations. However, after perusing Reddit and...
Content
How to speak your graphic designer’s language
2 min read
Steven Peters
13th June 2016
Suzette Mayr, author of Monoceros, was my mentor throughout University. I attended at least three of her creative writing classes in my undergrad, and she also served as my...
Content
Copywriting tips from the great authors
3 min read
Steven Peters
18th April 2016
Do you know what makes a successful content marketing program? If you’ve been following along with my ongoing series, the answer should be “yes” — which already...
Content
10 free content strategy and editorial calendar templates
8 min read
Richard Baxter
13th April 2016
If you’re still building content for links, you have a problem. Why should you de-prioritise links as the primary metric for your content marketing campaigns and start...
Content
Using content marketing for links? You might be doing it wrong
7 min read
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