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Category: Content
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Rebecca Brown
26th March 2019
Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. The key to ensuring you have...
Content
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Data
Justifying your content investment with analytics
5 min read
Emily Clayfield
20th March 2019
As a B2B brand, you face the difficult task of asking anxious B2B customers to spend big and put their reputation on the line amid a climate of fake news and mistrust of politics,...
Content
Six ways to earn the trust of B2B audiences through content marketing
8 min read
Emily Clayfield
19th March 2019
Nowadays, if you’re not using content marketing to further your brand and attract new customers, you’re in a swiftly shrinking minority. According to the CMI’s latest report,...
Content
Three content marketing tips for businesses without a budget
5 min read
Emily Clayfield
5th March 2019
Creating effective content rarely means starting from scratch. Often the best ideas build on previous work. This could mean taking your old content and updating it, or even finding...
Content
Content doesn’t have to be original to be effective
4 min read
Alex Andrews
12th February 2019
What skills do you need to tell newsworthy stories that become shared online? It’s tempting to think of content creation as a dark art for people who can dream up ideas on the...
Content
How to gather data to craft newsworthy stories
6 min read
Alex Andrews
9th February 2019
The quality of your copywriting is a ‘make it or break it’ factor when it comes to audience engagement. Whether you’re an in-house copywriter or an agency creative,...
Content
9 copywriting tips: how to write for any audience
7 min read
Andrea Dona
1st February 2019
The creative field evolves at a rapid pace, constantly pushing designers and developers to adapt their workflows to the new landscape. Luckily, tools and software evolve just as...
Content
Advice on evaluating new software tools for your workflow
7 min read
Liam Fisher
24th January 2019
Anyone who’s worked in content production has been there. After long days spent refining your ideas, gathering data and writing copy, you hand your hard work to your design team...
Content
Understanding creative pain points: advice for in-house and agency...
6 min read
Rebecca Brown
11th January 2019
If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget signed off that matches...
Content
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Leadership
Get buy-in for content: the in-house marketer’s guide
4 min read
Richard Baxter
2nd January 2019
“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill...
Content
How to gather new data for content marketing research using data...
6 min read
Richard Baxter
18th December 2018
While you may hope that 404 page errors will never happen, chances are they will. And while a 404 error might not necessarily be your fault, it’s important to manage the user...
Content
Custom 404 error page examples
3 min read
Dani Mansfield
14th December 2018
To sell to your customer, you must know your customer. To reach your audience, you must know who you’re talking to and where to find them. You cannot solve your...
Content
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Leadership
Market segmentation: know your audience
3 min read
Dani Mansfield
23rd October 2018
These days, brands must try ever harder to create and communicate value in everything we do. Customers have an overwhelming abundance of choice. They have high expectations and...
Content
Marketing theory: understanding customer value
3 min read
Rebecca Brown
16th October 2018
Recently, we’ve been seeing more and more case studies, conference presentations and blog posts about grand pieces of content building impressive volumes of links. They’re...
Content
Agencies: Stop talking about links, and start talking about ROI
1 min read
Robyn Lodge
8th June 2018
Over the last couple of years, there’s been a real focus on improving the search experience through quality-focused algorithm updates. Google’s making it harder for sites with...
Content
Addressing site quality – why building great content isn’t...
0 min read
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