If you’re an e-commerce business, you exist online for one reason: to make a profit from the products you’re selling. Your product pages are the only place that this...
Driven by a need to engage, convert and make sure every last apostrophe is in the right place, Emily is Builtvisible’s specialist in the written word.
With a background in the fashion industry and credits to her name including ASOS, Disney and Trivago, she understands the value of good copy and the central role it plays in the customer journey.
Outside work, she can commonly be found sitting in a theatre, pounding London’s pavements and instructing passersby on the difference between ‘that’ and ‘which’.