Actionable tactics and inspirational content for search specialists and digital marketers
Landing new business is excellent, but if you’re not also gaining repeat customers then you’re winning the battle, but losing the war. Customer retention is your ticket to healthy...
Following my post on how re-purposing content will build your reputation and stretch your marketing budget, I’ll now run through all the different types of content at your disposal...
Having to come up with ideas on the spot is really tough. In fact, I think it’s a bit of a myth. Everyone I know who’s been great at...
Nowadays, if you’re not using content marketing to further your brand and attract new customers, you’re in a swiftly shrinking minority. According to the Content Marketing Institute’s 2016 Benchmarks,...
What is it about “change” that compels people to read, share, engage or act? Think about the types of ideas that are in a constant state of change; politics,...
So far in our ‘Ideas that Work’ blog series, we’ve looked at a guide to Reddit for Web Marketers and we’ve examined two themes that you can use in...
Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people at scale, when another does not?...
If you have a local business, you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. This can help ensure that...
The quality of your copywriting is a ‘make it or break it’ factor when it comes to audience engagement. Whether you’re an in-house copywriter or an agency creative, here...
Creating successful content isn’t just about writing page-long blogs posts and designing pretty infographics. On social media, every individual post is a piece of content to be polished and...
Trying to understand what makes great content is a fascinating thought process. Why does a piece of content “work”, when another does not? Ideas That Work in Content: Scale...
As a marketer interested in technical innovation, I like to keep a close eye on where the marketing industry is going. Often, I find things that are so inspiring,...
Video marketing is huge right now and it’s a great way to get in front of an audience that isn’t too keen on reading blog posts or following businesses...
Infographics are still all the rage. Here are some quick tips on making yours as successful as possible. 1. Keep Your Target Audience in Mind This is true of...
People love to be asked their opinion. Chances are, if you’ve been to a restaurant recently, you’ve been given a receipt asking you to rate your experience via survey....