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Emily Rodgers
12th May 2020
Countless businesses have been impacted by the current climate, putting a halt on business as usual. But this can bring with it opportunities – by refocusing your mindset,...
Content
How to find content ideas using your existing knowledge
4 min read
Carla Thomas
6th May 2020
If you’re looking to increase the visibility of your brand, but are short on time and resource, there’s no need to spend hours creating reams of new content. Freshening up and...
Content
7 ways to maximise your existing content
5 min read
Chris Scott
28th April 2020
Imagine if Google announced that links were no longer an SEO ranking factor and therefore wouldn’t carry any form of value. How would this impact your strategy? A knee jerk...
Content
Maximise outreach potential beyond links with integrated campaigns
5 min read
Kristina Lazarevic
27th April 2020
Creativity is one of the essential ingredients of good content – it helps businesses cut through the noise and establish a strong brand image, while securing interest across...
Content
How to get the best out of your team in ideation sessions
9 min read
Dan Bermingham-Shaw
15th April 2020
Seemingly overnight, TikTok leapt onto the social media scene with its highly addictive feed of short looping videos and viral challenges. If this newcomer has passed you by or...
Content
10 Things Digital Marketers should know about TikTok
6 min read
Emily Rodgers
27th March 2020
In these uncertain times, many of us will have been instructed to work from home. While this brings a number of logistical adjustments – remote access, WiFi connection, deciding...
Content
The curse of knowledge: how to maintain effective communication...
6 min read
Emily Rodgers
16th March 2020
The curse of knowledge is little known to many in the marketing industry, but it’s something that happens to the best of us on a regular basis. And, even more crucially, is...
Content
Is the curse of knowledge killing your communication?
6 min read
Emily Clayfield
9th March 2020
A Content Strategy is a plan designed to help your brand achieve a long-term goal. To be successful, every strategy needs to do three things: Understand the nature of the...
Content
Six steps to a successful content strategy
5 min read
Carla Thomas
27th November 2019
For eCommerce sites, editorial content can be a fantastic way to attract new customers, build loyalty and showcase your product offerings in exciting ways. One common challenge...
Content
Creating content that doesn’t compete with your eCommerce pages
5 min read
Kristina Lazarevic
24th October 2019
“How many links will this campaign receive?” “Can you guarantee X number of links?” These are questions that frequent the inboxes and client catchups of content marketers...
Content
Beyond link quantity: four ways content contributes to your brand
4 min read
Chris Scott
23rd August 2019
Have you ever wondered why some editorial pieces rank well and win loads of organic traffic, and others don’t? Sure, it’s down to a whole stack of reasons – links and keyword...
Content
Why creating complete content helps you rank
5 min read
Emily Rodgers
6th August 2019
With the ever-increasing volume of new digital touchpoints increasing every year, marketers across sectors are grappling with how to reach audiences with the right content in the...
Content
The customer journey and the types of content to produce at every...
6 min read
Kristina Lazarevic
30th July 2019
Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news for the...
Content
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Digital PR
How to secure links and coverage reactively
8 min read
Emily Rodgers
24th July 2019
If you’re an e-commerce business, you exist online for one reason: to make a profit from the products you’re selling. Your product pages are the only place that this can happen...
Content
From clicks to conversion: 12 ways to improve your product page...
6 min read
Dan Bermingham-Shaw
23rd July 2019
Almost half of the world’s population is now active on some form of social network. The opportunity for your socially-sharable content to reach a large and relevant audience is...
Content
Four ways your brand can make the most out of social media
7 min read
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