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Category: Content
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Alex Andrews
25th June 2019
Google constantly updates its search algorithms without warning or fanfare. Rankings go up, rankings go down, but Google rarely shares more than the odd cryptic Tweet meant to put...
Content
How YMYL Websites Can Improve E-A-T
5 min read
Abbey Grocott
14th June 2019
After analysing over 100,000 stories written by children for its annual writing competition, Oxford Dictionaries for Children announced that its word of 2018 was ‘plastic.’ Not...
Content
How to care in content marketing, conscientiously
2 min read
Rebecca Brown
16th May 2019
As your business scales and evolves, there’s an ever-present question about whether or not you need agency support across key disciplines. The in-house vs. agency argument has...
Content
/
Leadership
Should you hire a content agency, or keep resource in-house?
3 min read
Dan Bermingham-Shaw
16th April 2019
Fake news seems to be everywhere but as content creators we have the power and responsibility to tackle it head on. Studies have found that on Twitter, a false story will reach...
Content
Seven ways content creators can stop the spread of fake news
4 min read
Carla Thomas
9th April 2019
When it comes to content marketing, your first step should be to figure out your goals, which in turn will determine who your target audience is. Content marketing goals could...
Content
Six ways to find your target audience
6 min read
Emily Clayfield
4th April 2019
Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a premium tool for pretty much everything today. But when you’re...
Content
21 free tools to develop your content marketing strategy
8 min read
Rebecca Brown
26th March 2019
Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. The key to ensuring you have...
Content
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Data
Justifying your content investment with analytics
5 min read
Emily Clayfield
20th March 2019
As a B2B brand, you face the difficult task of asking anxious B2B customers to spend big and put their reputation on the line amid a climate of fake news and mistrust of politics,...
Content
Six ways to earn the trust of B2B audiences through content marketing
8 min read
Emily Clayfield
19th March 2019
Nowadays, if you’re not using content marketing to further your brand and attract new customers, you’re in a swiftly shrinking minority. According to the CMI’s latest report,...
Content
Three content marketing tips for businesses without a budget
5 min read
Emily Clayfield
5th March 2019
Creating effective content rarely means starting from scratch. Often the best ideas build on previous work. This could mean taking your old content and updating it, or even finding...
Content
Content doesn’t have to be original to be effective
4 min read
Alex Andrews
12th February 2019
What skills do you need to tell newsworthy stories that become shared online? It’s tempting to think of content creation as a dark art for people who can dream up ideas on the...
Content
How to gather data to craft newsworthy stories
6 min read
Alex Andrews
9th February 2019
The quality of your copywriting is a ‘make it or break it’ factor when it comes to audience engagement. Whether you’re an in-house copywriter or an agency creative,...
Content
9 copywriting tips: how to write for any audience
7 min read
Andrea Dona
1st February 2019
The creative field evolves at a rapid pace, constantly pushing designers and developers to adapt their workflows to the new landscape. Luckily, tools and software evolve just as...
Content
Advice on evaluating new software tools for your workflow
7 min read
Liam Fisher
24th January 2019
Anyone who’s worked in content production has been there. After long days spent refining your ideas, gathering data and writing copy, you hand your hard work to your design team...
Content
Understanding creative pain points: advice for in-house and agency...
6 min read
Rebecca Brown
11th January 2019
If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget signed off that matches...
Content
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Leadership
Get buy-in for content: the in-house marketer’s guide
4 min read
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