Actionable tactics and inspirational content for search specialists and digital marketers
Do you know what makes a successful content marketing program? If you’ve been following along with my ongoing series, the answer should be “yes” — which already makes you...
If you’re still building content for links, you have a problem. Why should you de-prioritise links as the primary metric for your content marketing campaigns and start thinking about...
Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a tool for whatever ails you. But when you’re pressed for time...
Small- and medium-sized enterprises (SMEs) face many challenges, especially when it comes to developing an effective content marketing strategy. You might feel restricted by time and budget constraints, or...
If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months we’ve looked...
There’s so much great stuff being published to the web on a daily basis that it can be hard to keep up, so let us take the leg work...
Landing new business is excellent, but if you’re not also gaining repeat customers then you’re winning the battle, but losing the war. Customer retention is your ticket to healthy...
Following my post on how re-purposing content will build your reputation and stretch your marketing budget, I’ll now run through all the different types of content at your disposal...
Having to come up with ideas on the spot is really tough. In fact, I think it’s a bit of a myth. Everyone I know who’s been great at...
Nowadays, if you’re not using content marketing to further your brand and attract new customers, you’re in a swiftly shrinking minority. According to the Content Marketing Institute’s 2016 Benchmarks,...
What is it about “change” that compels people to read, share, engage or act? Think about the types of ideas that are in a constant state of change; politics,...
So far in our ‘Ideas that Work’ blog series, we’ve looked at a guide to Reddit for Web Marketers and we’ve examined two themes that you can use in...
Trying to understand what makes content “work” on the Internet is a fascinating process. Why does a piece of content resonate with people at scale, when another does not?...
If you have a local business, you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. This can help ensure that...
The quality of your copywriting is a ‘make it or break it’ factor when it comes to audience engagement. Whether you’re an in-house copywriter or an agency creative, here...
