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Category: Content
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Patsy van Winden
24th May 2018
The latest Facebook update means that it is getting much harder for brands to get noticed by their audiences. Social media could play a key role in building relationships and...
Content
Four ways to spice up your social media strategy
3 min read
Jennifer Forbes
12th April 2018
Look through the browsing history of every content marketing professional’s computer and I guarantee you’ll find the search term “What makes a content campaign successful?”...
Content
Content’s big three Es: emotive, educational and engaging
6 min read
Richard Baxter
1st March 2018
What is Reddit? Reddit “is an entertainment, social networking, and news website where registered community members can submit content, such as text posts or direct...
Content
The web marketer’s guide to Reddit
11 min read
Steven Peters
18th February 2018
You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d...
Content
Tone of voice: the difference between voice and tone and how to...
5 min read
Patsy van Winden
20th December 2017
From irrelevant content to inconsistent and poorly-timed pieces, people in our industry can often forget to look at the wider picture and, as a result, lose their audiences’...
Content
7 deadly sins of content marketing
6 min read
Dani Mansfield
25th October 2017
What is the difference between strategic and tactical planning? Across industries and disciplines, people at various levels of their profession are seen to struggle with the...
Content
The difference between strategy and tactics
2 min read
Richard Baxter
22nd October 2017
Content marketing is supposed to be about producing problem-solving content for our customers. This should always be the case, but it’s the competition that drives content...
Content
SVG examples in content marketing
2 min read
Richard Baxter
12th October 2017
Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible,...
Content
A collection of webGL content examples in the wild
2 min read
Richard Baxter
16th September 2017
Content promotion is one of your highest value marketing processes. Don’t undervalue it. Effective promotion gives your campaign legs. Without it you won’t be discovered...
Content
/
Leadership
Content promotion is a high value marketing process
4 min read
Olivia Wiltshire
12th September 2017
Digital content makes up the world wide web, yet a great deal of it is awful. Here at Builtvisible we are on a quest to replace the bad with the great. As much as Grumpy Cat and...
Content
What makes content great?
3 min read
Richard Baxter
23rd August 2017
Start-up companies often find it difficult to get initial marketing momentum at launch and not all SEO agencies are a good fit to advise on how to get them to first base. If you...
Content
Audience building for startups with Facebook Lead Ads
2 min read
Alex Andrews
10th August 2017
SEO can seem like a daunting landscape for newcomers, prone to seismic shifts at the hands of merciless overlords and riddled with pseudo-scientific jargon. The reality is that the...
Content
How to understand user intent and give your audience what they want
3 min read
Richard Baxter
7th July 2017
Achieving success in your content marketing doesn’t happen by accident. If I were to summarise what it is that makes for a successful outcome, it’d be the quality of...
Content
A checklist for launching ‘Big’ content
5 min read
Tom Bennet
6th April 2017
The questions that marketers know how to answer with Google Analytics are typically things it will tell you out of the box: How many sessions were driven by the organic channel...
Content
/
Data
Measuring content success with GTM
0 min read
Tom Bennet
2nd February 2017
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. The Content Grouping...
Content
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Data
Getting started with Content Grouping in Google Analytics
10 min read
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