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Richard Baxter
18th July 2016
I am very much of the opinion that, in a perfect world our painstakingly planned and perfectly executed campaigns would all converge on a flagship piece of content like the ones...
Content
Interactive storytelling: 7 examples of online graphic novels
4 min read
Steven Peters
11th July 2016
I am not a graphic designer. I do not pretend to intimately understand their frustrations, or even that all of them share the same frustrations. However, after perusing Reddit and...
Content
How to speak your graphic designer’s language
2 min read
Steven Peters
13th June 2016
Suzette Mayr, author of Monoceros, was my mentor throughout University. I attended at least three of her creative writing classes in my undergrad, and she also served as my...
Content
Copywriting tips from the great authors
3 min read
Richard Baxter
13th April 2016
If you’re still building content for links, you have a problem. Why should you de-prioritise links as the primary metric for your content marketing campaigns and start...
Content
Using content marketing for links? You might be doing it wrong
7 min read
Steven Peters
6th April 2016
Small- and medium-sized enterprises (SMEs) face many challenges, especially when it comes to developing an effective content marketing strategy. You might feel restricted by time...
Content
How to develop a content marketing strategy for your SME
8 min read
Richard Baxter
1st April 2016
If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months...
Content
Ideas that work in content marketing: data
7 min read
Steven Peters
29th March 2016
Landing new business is excellent, but if you’re not also gaining repeat customers then you’re winning the battle, but losing the war. Customer retention is your ticket...
Content
Content marketing for customer retention
10 min read
Richard Baxter
17th February 2015
People love to be asked their opinion. Chances are, if you’ve been to a restaurant recently, you’ve been given a receipt asking you to rate your experience via survey....
Content
5 free and useful survey tools
4 min read
Owain Lloyd-Williams
26th January 2015
I joined the ranks at Builtvisible back in August last year; a time when a series of challenging projects for a variety of clients in the international sphere were moulding into...
Content
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SEO
International content marketing: localisation not translation
5 min read
Sophie Webb
29th July 2014
In today’s fast-paced world, people want information instantly and in the best possible format. The mobile web has become a necessity and anyone who doesn’t provide a...
Content
Using CSS media queries for responsive layout
4 min read
Richard Baxter
25th March 2013
You want to rank higher. What’s wrong with that? What’s wrong with the following: inurl:/category/guest “mobile phones” Perhaps as many as 927 results for...
Content
Get in front of your audience with really targeted outreach
4 min read
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