From irrelevant content to inconsistent and poorly-timed pieces, people in our industry can often forget to look at the wider picture and, as a result, lose their audiences’...

What is the difference between strategic and tactical planning? Across industries and disciplines, people at various levels of their profession are seen to struggle with the...

Content marketing is supposed to be about producing problem-solving content for our customers. This should always be the case, but it’s the competition that drives content...

Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible,...

Content promotion is one of your highest value marketing processes. Don’t undervalue it. Effective promotion gives your campaign legs. Without it you won’t be discovered...

Digital content makes up the world wide web, yet a great deal of it is awful. Here at Builtvisible we are on a quest to replace the bad with the great. As much as Grumpy Cat and...

Start-up companies often find it difficult to get initial marketing momentum at launch and not all SEO agencies are a good fit to advise on how to get them to first base. If you...

SEO can seem like a daunting landscape for newcomers, prone to seismic shifts at the hands of merciless overlords and riddled with pseudo-scientific jargon. The reality is that the...

Achieving success in your content marketing doesn’t happen by accident. If I were to summarise what it is that makes for a successful outcome, it’d be the quality of...

The questions that marketers know how to answer with Google Analytics are typically things it will tell you out of the box: How many sessions were driven by the organic channel...

*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. The Content Grouping...

I am not a graphic designer. I do not pretend to intimately understand their frustrations, or even that all of them share the same frustrations. However, after perusing Reddit and...

Suzette Mayr, author of Monoceros, was my mentor throughout University. I attended at least three of her creative writing classes in my undergrad, and she also served as my...

If you’re still building content for links, you have a problem. Why should you de-prioritise links as the primary metric for your content marketing campaigns and start...

Small- and medium-sized enterprises (SMEs) face many challenges, especially when it comes to developing an effective content marketing strategy. You might feel restricted by time...