Actionable tactics and inspirational content for search specialists and digital marketers
You already know that your brand needs content marketing to build up a fan base and win new customers. But of course, new leads are only half of the...
I am very much of the opinion that, in a perfect world our painstakingly planned and perfectly executed campaigns would all converge on a flagship piece of content like...
Achieving success in your content marketing doesn’t happen by accident. If I were to summarise what it is that makes for a successful outcome, it’d be the quality of...
Live streaming is a gutsy new publicity trend that’s helping thousands of companies reach a millennial audience. It’s risky, because there are no do-overs when you’re live streaming, but...
My favorite ad campaign of 2015 lasted less than 72 hours. To promote their new television program, Mr. Robot, USA Network launched a first-of- its-kind promotional event between June...
Most SME retailers focus more on traffic generation and promotion than they do on site conversion. Often we find that a focus on conversion rate takes a lower priority;...
Suzette Mayr, author of Monoceros, was my mentor throughout University. I attended at least three of her creative writing classes in my undergrad, and she also served as my...
When it comes to content marketing, video is a veritable chef-d’oevre —tapping into sound, visuals, and storytelling to hook viewers. You already know that video results in more conversions...
Venture Capitalist Mary Meeker’s annual internet trends report dates back to 2001 and has become a highlight in the diaries of people across the tech industry, including digital marketers....
First, if you don’t know the difference between tone and voice, make sure you brush up on my last article. This article’s no good to you if you haven’t...
You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d be equally stymied...
What do McDonald’s, Star Wars, and Michelle Obama have in common? Answer: they’re all pioneers in the world of virtual reality. Virtual reality, just in case you’re unfamiliar with...
People might love a compelling article or a breathtaking photograph, but video has been the true conversion powerhouse for a while now. In fact, according to KISSmetrics, your viewers...
Before I begin, let me make one thing VERY clear: If you’ve come here hoping for a quick way to make money, you’re in the wrong place. Content marketing...
I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result...
