Actionable tactics and inspirational content for search specialists and digital marketers
Suzette Mayr, author of Monoceros, was my mentor throughout University. I attended at least three of her creative writing classes in my undergrad, and she also served as my...
When it comes to content marketing, video is a veritable chef-d'oevre —tapping into sound, visuals, and storytelling to hook viewers. You already know that video results in more conversions...
Venture Capitalist Mary Meeker’s annual internet trends report dates back to 2001 and has become a highlight in the diaries of people across the tech industry, including digital marketers....
First, if you don’t know the difference between tone and voice, make sure you brush up on my last article. This article’s no good to you if you haven’t...
You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d be equally stymied...
What do McDonald’s, Star Wars, and Michelle Obama have in common? Answer: they’re all pioneers in the world of virtual reality. Virtual reality, just in case you’re unfamiliar with...
People might love a compelling article or a breathtaking photograph, but video has been the true conversion powerhouse for a while now. In fact, according to KISSmetrics, your viewers...
Before I begin, let me make one thing VERY clear: If you’ve come here hoping for a quick way to make money, you’re in the wrong place. Content marketing...
I recently built a long form piece of content on the history of spaceflight as an experiment in creating long form content using React.js (repo here). As a result...
Do you know what makes a successful content marketing program? If you’ve been following along with my ongoing series, the answer should be “yes” — which already makes you...
If you’re still building content for links, you have a problem. Why should you de-prioritise links as the primary metric for your content marketing campaigns and start thinking about...
Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a tool for whatever ails you. But when you’re pressed for time...
Small- and medium-sized enterprises (SMEs) face many challenges, especially when it comes to developing an effective content marketing strategy. You might feel restricted by time and budget constraints, or...
If you’re a content marketer then it’s important to put time into researching and understanding what content ideas propagate on the web. Over the past few months we’ve looked...
There’s so much great stuff being published to the web on a daily basis that it can be hard to keep up, so let us take the leg work...