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Emily Rodgers
24th July 2019
If you’re an e-commerce business, you exist online for one reason: to make a profit from the products you’re selling. Your product pages are the only place that this can...
Content
From clicks to conversion: 12 ways to improve your product page...
6 min read
Dan Bermingham-Shaw
23rd July 2019
Almost half of the world’s population is now active on some form of social network. The opportunity for your socially-sharable content to reach a large and relevant audience is...
Content
Four ways your brand can make the most out of social media
7 min read
Emily Rodgers
18th July 2019
I hate to tell you, but you can’t just ‘have ideas’. You can only create conditions conducive to having good ideas by equipping yourself with as much intellectual ammunition...
Content
Ideas that work (and how to have them)
5 min read
Alex Andrews
25th June 2019
Google constantly updates its search algorithms without warning or fanfare. Rankings go up, rankings go down, but Google rarely shares more than the odd cryptic Tweet meant to put...
Content
How YMYL Websites Can Improve E-A-T
5 min read
Abbey Grocott
14th June 2019
After analysing over 100,000 stories written by children for its annual writing competition, Oxford Dictionaries for Children announced that its word of 2018 was ‘plastic.’ Not...
Content
How to care in content marketing, conscientiously
2 min read
Rebecca Brown
16th May 2019
As your business scales and evolves, there’s an ever-present question about whether or not you need agency support across key disciplines. The in-house vs. agency argument has...
Content
/
Leadership
Should you hire a content agency, or keep resource in-house?
3 min read
Dan Bermingham-Shaw
16th April 2019
Fake news seems to be everywhere but as content creators we have the power and responsibility to tackle it head on. Studies have found that on Twitter, a false story will reach...
Content
Seven ways content creators can stop the spread of fake news
4 min read
Carla Thomas
9th April 2019
When it comes to content marketing, your first step should be to figure out your goals, which in turn will determine who your target audience is. Content marketing goals could...
Content
Six ways to find your target audience
6 min read
Emily Clayfield
4th April 2019
Tools, tools, and more tools. From email marketing to social media management to content creation—you can find a premium tool for pretty much everything today. But when you’re...
Content
21 free tools to develop your content marketing strategy
8 min read
Rebecca Brown
26th March 2019
Without the right insights, it’s easy to talk yourself out of investing in quality on-site content and even easier for your boss to cut your budgets. The key to ensuring you have...
Content
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Data
Justifying your content investment with analytics
5 min read
Emily Clayfield
20th March 2019
As a B2B brand, you face the difficult task of asking anxious B2B customers to spend big and put their reputation on the line amid a climate of fake news and mistrust of politics,...
Content
Six ways to earn the trust of B2B audiences through content marketing
8 min read
Emily Clayfield
19th March 2019
Nowadays, if you’re not using content marketing to further your brand and attract new customers, you’re in a swiftly shrinking minority. According to the CMI’s latest report,...
Content
Three content marketing tips for businesses without a budget
5 min read
Emily Clayfield
5th March 2019
Creating effective content rarely means starting from scratch. Often the best ideas build on previous work. This could mean taking your old content and updating it, or even finding...
Content
Content doesn’t have to be original to be effective
4 min read
Alex Andrews
12th February 2019
What skills do you need to tell newsworthy stories that become shared online? It’s tempting to think of content creation as a dark art for people who can dream up ideas on the...
Content
How to gather data to craft newsworthy stories
6 min read
Alex Andrews
9th February 2019
The quality of your copywriting is a ‘make it or break it’ factor when it comes to audience engagement. Whether you’re an in-house copywriter or an agency creative,...
Content
9 copywriting tips: how to write for any audience
7 min read
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