Search Marketing Summit Sydney 2018
At Search Marketing Summit Sydney 2018, I went beyond just “building great content” and highlighted some fundamental activities, tools and further reading to actively tackle and improve site quality.
My slides are below, along with some recommended resources to provide further information.
- The Ultimate Guide to Log File Analysis
- Solving Site Architecture Issues for SEO
- Faceted Navigation for SEO Best Practices
- User Intent: Giving Your Audience What They Want
- Retailers: Improve your category pages before building links to your site