In an industry heavily focused on building links and content marketing to improve search performance, it’s easy to forget about the foundations in which your site...

First, a brief history of structured data for SEO Microformats For a time, we had Microformats. Those times were simple, and good. Implementing Microformats would lead to...

They say the smallest things can make a difference, and I don’t doubt that for a second. A passion for search engine optimisation is born from a love of teasing out each and...

What is Demandware? Demandware is an e-commerce software platform for retailers. It allows them to grow and manage tailored digital and mobile commerce sites. Founded in 2004 by...

I joined the ranks at Builtvisible back in August last year; a time when a series of challenging projects for a variety of clients in the international sphere were moulding into...

Oracle acquired ATG in January 2011, as one of the most popular ecommerce software platforms, providing facilities for merchandising and content personalisation. Later that same...

Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Taken from https://builtvisible.com/author/richardbaxterseo/ Why...

Digital marketers love to geek out on a good SEO metric, be it “Domain Authority”, “pageRank” – there are many. Every metric can be useful for its own...

Originally posted on SEOmoz, this post still has legs, having been recently referred to in a number of Excel related posts. I thought it would be great to revisit the post, give it...

Whatever tools we have available for making sitemap diagrams and mapping architecture right now, just don’t seem to quite inspire. At least, that’s how I’ve been...

A few weeks ago I came across a nice summary from Rebecca on what strategy to use when you’ve bought an old domain. I admit, I’m pretty new to domain buying myself so I...