Pete Wailes

"Random piece of trivia for you..."

What We Learned Watching GoogleBot Crawl a JS Website

A little while ago, we built a prototype universal JS application called History of Humanity. More recently, I decided to start converting it to ES6, and go back and tidy the code a little (code available at the GitHub repo). So I thought we’d share a little of what we learned from that, and what […]

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React.js SEO: How to Build Search Friendly Javascript Applications with React.js

Preface: This post is aimed at technically inclined marketers. However, React.js is an important concept to be aware of if you’re new to the subject, so don’t be put off. In this post, we’ll unpack terms you may not know. Just hover over anything underlined to get an explanation of what it is, or feel […]

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Architecture For Apps & Content in React.js

How I’m currently building things in React.js, what’s good about React and what work there is still to do I spend most of my time building applications. By way of a brief introduction to how most of those work, the back ends consist (generally) of MariaDB with Memcache as a caching layer, PHP for logic […]

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How to Deconstruct Inspirational Creative Marketing Campaigns

As a marketer interested in technical innovation, I like to keep a close eye on where the marketing industry is going. Often, I find things that are so inspiring, I have to find out how they were made. Over the years, I’ve developed a fairly simple process for de-constructing how a campaign was created, and […]

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React.JS: The Marketing Implications of Modern Javascript Development

Recently I’ve spent a lot of time developing software and working with marketers. More recently, that’s included building a front end using React.JS. The why behind React rather than Riot.JS or other similar software could itself consume an entire post, but for today we’re going to look at some thoughts on modern JS front ends […]

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Development & Technology for Marketing Content: A Look at The Future

Over the past couple of years, there’s been an increasing move to building front ends of websites and applications where HTML is used as the data layer, but it’s built and modified by Javascript. As a result, we’ve started building a richer, more compelling web. That has implications though, and so I’d like to take […]

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Visual Maths: Accuracy in Art

In this instalment of our visual maths series, I wanted to look at real world accuracy in storytelling. As marketers, so much of what we do is in some way designed to tell compelling stories, and balancing the need to engage emotionally with the requirements of showing something that’s true to life. So I thought […]

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Visual Maths: A Brief History of Lighting in VFX

Light. From even before the moment a new-born baby opens its eyes, we’re surrounded by it. From the way the sun shines on a clear or cloudy day, to the difference between harsh and soft lights in the home, our brains have developed an uncanny ability to understand the way light falls on a scene […]

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Visual Maths: A Brief History of CGI

The web is no longer a thing for HTML pages only. Nowadays, thanks to advances in technology and broadband speeds, people are doing ever more adventurous things in web content production. However, with WebGL getting ever more usable and impressive, we thought it’d be a good idea to take a step back and look at […]

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Mapping the Deep: Digital Cartography with Google Maps

Recently Liam wrote about how we went about creating our massive Messages in the Deep piece, looking at the process and organisation of it. In this companion piece, I’m going to take a look at how we built the largest interactive feature, the map for showing all the deep sea communication cables around the world. […]

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Basic Probability for Marketers: Pearson’s Chi Squared Test

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the […]

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Basic Probability for Marketers: The Almighty P-Value

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics and probability. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the […]

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Basic Stats for Marketers: Skewness & Kurtosis

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]

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Basic Stats for Marketers: Variance

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]

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Basic Stats for Marketers: Averages

As someone who spends a lot of time dealing with maths (the joys of data vis development!), I spend a lot of time entrenched in statistics. Whilst that’s great fun, or so I like to think, I’m always aware that there’s a lot of people out there who were never really taught the why behind […]

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