Most discussion of machine learning in the context of SEO relates to its role in Google’s algorithms, such as RankBrain. Machine learning is, after all, at the forefront of...

SEOs have been using PR tactics to gain links for years, but now more than ever link building is becoming increasingly reliant on both areas working in tandem to gain the most it...

Visualise this: a brand with a digital presence that used to span many domains has consolidated, and the organisation is now looking to distance itself from the old websites. The...

Previously, we covered the different types of expired content that can appear on your site and how to deal with them. In this article, we’ll focus solely on how to find out of...

A missing or wrongly implemented product retirement strategy can – and will – have a negative impact on any ecommerce site’s organic performance. There are several options...

Whether you’re mapping keywords, auditing backlinks, analysing log files or just playing with data, an understanding of applicable Excel formulas can help you complete your work...

This post is the first in a series exploring advanced functions in Excel. If you’ve ever worked on more data-intensive projects, you’ve probably run into Excel’s maximum row...

In this article I’m going to explore two main concepts: First, we’ll look at several ways you can fall back to a local version of jQuery (or indeed any other JavaScript...

Scaling your business internationally is hard at the best of times. Translation, and more importantly localisation, is at the core of this complexity, and yet making the right...

With link building seemingly always getting harder, actively monitoring and engaging with target media is vital for ensuring that content you develop is worth journalists’...

How to identify, diagnose and resolve duplicate content issues on your site to improve your performance in organic search. Background to this article In 2009, I was sat on a...

We SEOs like our tools. Each one is instrumental in uncovering aspects of a site we might not have thought about or trawl information that would take years to do manually. One of...

You can learn a lot about a prospective SEO agency from assessing the audits they produce. It’s a fundamental deliverable, almost universally executed at the beginning of an...

My first exposure to “less is more” as a concept came from advertising – this ad to be precise. I was completing my first rudimentary keyword research around the time I first...

Visualising the principles of basic site architecture issues for SEO, identifying problems and devising actionable methods to solve them. Background to this article In 2011, I gave...