Ever needed to compare lists of keywords in different data tables and match corresponding values together? Or needed to find things in a table or a range by row? Lots of my work...

Overoptimising your inbound anchor text links can adversely affect your search engine rankings. Despite it being 2018, the subject of best practices when it comes to anchor text...

Most, if not all of my work in Microsoft Excel uses Tables. Using tables isn’t all that different to using cell references, and the outcome is a more agile and robust Excel,...

WooCommerce is an exceptionally powerful, customisable retail CMS plugin for WordPress. As it’s WordPress, some organisations tend to reject it in favour of more complex...

What is XPath? XPath is a major element in the XSLT standard. XPath can be used to navigate through elements and attributes in an XML document. w3schools That...

Over the course of the past decade or so, lots of new standards for metadata have appeared. For social sharing, it’s thanks to Open Graph Protocol (OGP) tags, Twitter Cards,...

I was recently faced with the problem of creating a series of automated product feeds for a retail client. The requirement – deliver a feed in .csv format that contains...

Scraping Google SERPs for ‘People Also Asked’ and other features can be a great way to find out what information users are searching for. Adding this to your content or SEO...

Product page optimisation is an oft-overlooked area of Ecommerce SEO. The key objection I tend to encounter is that there are just so many pages, people struggle to know where to...

Your customers are impatient. Multiple studies have demonstrated the inverse link between page speed and rate of abandonment. Google’s own research has shown that 53% of mobile...

Allow me to make some assumptions for as to why you’re reading this: You’re an agency marketer or in-house stakeholder in charge of planning and executing off-site...

Or, as I like to put it: sort out your category pages for an easy win. The default response to most SEO ranking challenges is “we need more links”. It’s often an...

Last week, Google announced that in July 2018 it would make another major stride towards the complete normalisation of HTTPS encryption. Version 68 of the Chrome browser will be...

Not interested in the story or example scenarios? Jump to the heading starting with ‘Screaming Frog Custom Extraction’. As an SEO, chances are you’ve worked with a WordPress...

Like every other SEO / digital agency, we get requests for “link volume numbers” in our proposals on a regular basis. That’s OK, we know how to deal out a decent...