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Visualising the principles of basic site architecture issues for SEO, identifying problems and devising actionable methods to solve them. Background to this article In 2011, I gave...

Creating effective content rarely means starting from scratch. Often the best ideas build on previous work. This could mean taking your old content and updating it, or even finding...

I originally wrote this article in 2008 in the very early days of Builtvisible. Now updated for 2019, I’m pleased to present my guide to an important industry sector across...

Investment in influencer marketing is on the rise. Currently, 65% of brands plan to increase their spending in this area. That’s hardly surprising given that a recent study...

What’s a .htaccess file? .htaccess is a configuration file for use on web servers running the Apache Web Server software. These .htaccess files can be used to alter the...

A  late 2018 article in Medium magazine claims: Link building was being declared dead for years. A lot of businesses who could not learn and adapt to the rules and the...

Every SEO agency worth their salt is going to tell you they are focused on performance, something they should be able to back up with relevant case studies and/or award wins....

What are Fraggles, and how do I get them? A very, very long time ago Google announced their support for a new feature, that they referred to as “jump to:” links. An ...

At some point in their career, every analyst will find themselves in the unenviable position of being asked to perform a miracle. For the purposes of today’s guide, let’s...

What skills do you need to tell newsworthy stories that become shared online? It’s tempting to think of content creation as a dark art for people who can dream up ideas on the...

The quality of your copywriting is a ‘make it or break it’ factor when it comes to audience engagement. Whether you’re an in-house copywriter or an agency creative,...

Occasionally, we all find an item of content that has been indexed by a search engine that we don’t want other people to find. Years ago, one of my clients allowed hundreds...

*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. Many analysts will first...

I often come across the need to create a large data set from websites that don’t use English language content. Most often, the translate-at-some-kind-of-scale-cheaply...

The creative field evolves at a rapid pace, constantly pushing designers and developers to adapt their workflows to the new landscape. Luckily, tools and software evolve just as...