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Richard Baxter
18th January 2019
How to achieve a successful SEO career by focusing on acquiring a technical skill set The world of Search Engine Optimisation and its many sub-categories of specialisms is as...
Leadership
/
SEO
How to get a job in SEO and progress your career rapidly
16 min read
Richard Robertson
15th January 2019
Data Studio has been given a lot of attention from Google over the past year. As well as finally concluding its two-year beta testing period in September 2018, the platform...
Data
Data Studio: Q4 2018’s best new features round-up
5 min read
Rebecca Brown
11th January 2019
If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget signed off that matches...
Content
/
Leadership
Get buy-in for content: the in-house marketer’s guide
4 min read
Richard Baxter
8th January 2019
Are you ranking for keywords that are missing from your page? This article shares a simple Excel methodology to answer that question for you. It uses SEO Tools for Excel, the...
SEO
Identify missing phrases in your content using the SEMrush or Search...
3 min read
Richard Baxter
3rd January 2019
For those of you that have been following my work for the past decade (or more), you’ll know that much of my early work was teaching SEO’s how to use Excel. It seems...
SEO
How to make a pivot table and chart in Excel
6 min read
Richard Baxter
2nd January 2019
“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill...
Content
How to gather new data for content marketing research using data...
6 min read
Richard Baxter
1st January 2019
How to download, install and use WGET in Windows Ever had that terrifying feeling you’ve lost vital assets from your website? Perhaps you need to move to a new web host and...
SEO
How to download your website using WGET for Windows
3 min read
Geoff Griffiths
24th December 2018
The end of 2018 also represents the end of another year of our charity donation scheme. While charitable giving has always been an important part of the employee experience at...
News
Our year in charitable donations
6 min read
Geoff Griffiths
20th December 2018
CSR has always been a big part of Builtvisible’s culture, from sustainable working practices to a employee-led monthly charity donation scheme, and back in May we teamed up...
News
Volunteering roundup 2018
4 min read
Richard Baxter
20th December 2018
Today, I want to share some tips for quickly weeding out errors in sitemap XML files. This post will teach you a few new tricks with the search industry’s favourite crawler,...
SEO
XML Sitemaps: How to check your XML sitemaps for errors
2 min read
Richard Baxter
18th December 2018
While you may hope that 404 page errors will never happen, chances are they will. And while a 404 error might not necessarily be your fault, it’s important to manage the user...
Content
Custom 404 error page examples
3 min read
Richard Robertson
18th December 2018
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. The Enhanced Ecommerce...
Data
What is Enhanced Ecommerce in Google Analytics?
6 min read
Dani Mansfield
14th December 2018
To sell to your customer, you must know your customer. To reach your audience, you must know who you’re talking to and where to find them. You cannot solve your...
Content
/
Leadership
Market segmentation: know your audience
3 min read
Richard Baxter
7th December 2018
When you’re browsing the internet, there are lots of UX conventions that seem so every-day that you barely notice them. Pagination or paginated links on category pages are...
SEO
How to use pagination and infinite scroll on your category page SEO
4 min read
Tom Bennet
5th December 2018
Over the last few years, the Google Tag Manager product team have done an incredible job responding to requests and developing the platform. From enterprise functionality like...
Data
A Google Tag Manager Wishlist for 2019
4 min read
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