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*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. In the last article I wrote...

Builtvisible (once known as SEOgadget) sprang to life in a bedroom in Mile End in 2009. Actually, there had been a blog for a year or so prior to this, but the business we know and...

We’ve come to the final post in our outreach series. For the full journey, download our Complete guide to outreach. It’s no good doing all the prep work we’ve...

Previously, we covered the different types of expired content that can appear on your site and how to deal with them. In this article, we’ll focus solely on how to find out of...

Welcome to the penultimate blog post in our outreach series based on our whitepaper The Builtvisible Complete Guide to Outreach. In the last post we discussed Organising and...

A missing or wrongly implemented product retirement strategy can – and will – have a negative impact on any ecommerce site’s organic performance. There are several options...

If you’ve downloaded our complete guide to outreach or followed our blog series on getting started with outreach, building your outreach list and how to find suitable sites...

Whether you’re mapping keywords, auditing backlinks, analysing log files or just playing with data, an understanding of applicable Excel formulas can help you complete your work...

Have you ever wondered why some editorial pieces rank well and win loads of organic traffic, and others don’t? Sure, it’s down to a whole stack of reasons – links and keyword...

Google Analytics is the most widely used analytics platform in the world. According to Builtwith, over 83% of the top 1,000 UK sites use it. Even though so many companies are using...

Welcome to part three of our six-part outreach blog series based on our whitepaper The Builtvisible Complete Guide to Outreach. You can catch up on part one on getting started with...

With the ever-increasing volume of new digital touchpoints increasing every year, marketers across sectors are grappling with how to reach audiences with the right content in the...

Constructing an outreach list comes down to finding suitable sites and corresponding outreach targets. It takes time. Much like the ageing of a fine wine, you can’t rush the...

Engaging content often comes as a response to current events, trends and public discussions. However, marketers rarely talk about the ways to stay on top of the latest news for the...

Why do we find conversations of a sensitive nature so difficult?  Is it a fear of conflict? Or of confrontation? Of freezing up? In a client/agency scenario – depending on...