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Elea Hendy
23rd November 2021
Imagine walking into a shop and immediately finding the perfect party dress, the exact shade of paint to match your furniture or the ideal pair of wellies for your child’s...
Content
How to win conversions with product filtering designed for SEO
4 min read
Adam Wolak
4th November 2021
Winter is coming and along with it, code freeze – that time of year when developers’ hands are tied and the code of a website is frozen. The reason of course is to mitigate any...
SEO
SEO wins to implement during a code freeze
8 min read
Rebecca Brown
2nd November 2021
Ever wondered what a Chief Operating Officer takes care of? This months ‘day in the life’ episode gives you that very answer, as Rebecca talks us through how she ended up in...
Leadership
A day in the life of: Chief Operating Officer
4 min read
Abbi Connor
27th October 2021
It’s no secret that the ecommerce space is notoriously competitive, and it can be difficult to ensure your products are seen by potential customers before your competitors. One...
Digital PR
Why you should care about link building to deeper pages on your...
3 min read
Geoff Griffiths
26th October 2021
However you define “success”, those that achieve it in their career often fall into one of two categories. The first are just plain lucky. They were in the right place at the...
Leadership
Introducing Builtvisible Career Architect
7 min read
Senna Mather
21st October 2021
“Saving our planet is now a communications challenge.” – Sir David Attenborough As content marketers we need to take up that challenge, and use our skills to communicate...
Content
Sustainability in ecommerce: the communications challenge
6 min read
Gary Stubbenhagen
20th October 2021
Heading into Q4 means retail businesses are preparing for yet another peak sales period, as Black Friday, Cyber Monday, Christmas, and January sales all bring the shoppers flooding...
Data
Why measuring returns is just as important as taking stock of sales
4 min read
Dan Bermingham-Shaw
30th September 2021
Supportive partners are vital in any relationship, and definitely in the case of Digital PR where a strong, stable agency-client relationship is crucial in gaining the juicy links...
Digital PR
The crucial role clients play in Digital PR and link building
3 min read
Gary Stubbenhagen
23rd September 2021
Google Analytics 4 (GA4) turns a year old in just a few weeks, so you should have some idea of what the platform is and its capabilities already. But if you’ve somehow managed to...
Data
CMOs: How to prepare for the GA4 switchover
6 min read
Maria Camanes
15th September 2021
Black Friday and Cyber Monday are only a few weeks away and competition will, as usual, be ruthless. Preparation for these should have been planned earlier in the year, especially...
SEO
Black Friday: Last minute SEO fixes to ensure success
10 min read
Gideon Parirenyatwa
26th August 2021
Black Friday presents a great opportunity for your PR and SEO departments to work together to attain links. However, while most ecommerce websites create a campaign around Black...
Digital PR
How to maximise Black Friday links for ongoing results
7 min read
Olivia Wiltshire
4th August 2021
I find myself writing this in the wake of what should be a time of great pride thanks to the Three Lions’ fantastic run at Euro 2020. Yet what I’m feeling is an enormous sense...
Digital PR
Are you paying for links with your principles?
10 min read
Monique Chambers
30th July 2021
This time our ‘day in the life’ series puts the spotlight on Monique from our Client Services team. She talks about why Builtvisible was the natural next step for her...
News
A day in the life of: a Client Services Account Manager
8 min read
Emily Clayfield
27th July 2021
I let out a most satisfying ‘YES!’ when I spotted this tweet by Joel Klettke back in April. In just a few characters he’d managed to encapsulate several of our team debates...
Content
Maximise your content agency investment: onboarding is a two-way...
6 min read
Kristina Lazarevic
21st July 2021
As the best practice for gaining high-quality relevant links Google guidelines state that your brand needs to create “unique, relevant content that can naturally gain popularity...
Digital PR
Creative campaign formats that build links and boost brand
5 min read
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