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In the dynamic world of digital marketing, Search Engine Optimization (SEO) executives play a crucial role in helping businesses improve their online visibility and drive organic...

Our ability to measure user activity across the web has massively changed and is limited by regulatory and technological change. Things like ICP and the GDPR make it significantly...

This time our ‘day in the life’ series puts the spotlight on David Dennington from our Client Services team. David takes us on a exhilarating journey through a typical day of a...

When times are tough, it’s essential to have a clear, demonstrable, and positive impact on business performance. Whilst there are a wealth of SEO tools based on second- and...

A website migration can be one of the most risky projects SEOs have to face during their career. If handled properly, a migration can bring multiple benefits to your site in the...

Not all Digital PR agencies are created equal.  There are ones that churn out links with irrelevant campaigns and little thought on how those links tie into your SEO strategy....

Investing in creating high-quality, valuable on-page copy can have a big impact on your brand’s performance, especially on your conversion rates. But how do you actually inspire...

GA4 is the new standard for Google Analytics. It provides a holistic analytics platform for websites and mobile apps. You can now analyse all your user data in one place without...

Google Analytics has played a key role for many SEO specialists, allowing them to gain deeper insights with the help of its useful reports. However, with the looming...

The retail industry has always been dynamic, but in recent years, it has experienced unprecedented changes. Technological advancements, the recent shift to e-commerce and external...

With Google’s recent (2018) algorithm update of E-A-T and subsequent update to that – E-A-T-T (Experience, Expertise, Authoritativeness and Trustworthiness) digital...

Universal Analytics is going away for good. On July 1st 2023, UA will stop processing data. Are you ready? GA4 is a complete, fundamental rebuild from the ground up in terms of...

Done right, Digital PR reporting has many benefits. From highlighting the success of your work to facilitating data-driven decisions and stronger collaboration between teams...

In August 2018, Google rolled out one of its biggest algorithm updates to date that rewards websites prioritising expertise, authority and trust (E-A-T) through their content. In...

Google’s search algorithms are a series of rules used by the search engine to sort through the billions of URLs out there and serve users the most relevant results. In 2022, we...