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As the marketing world moves increasingly online, traditional methods of brand promotion need to become more digitally-focused to yield results. Whether the end goal is increased...

As a junior analyst, one of my first tasks was to look at search terms, how many results were returned, and whether we needed to add search aliases to the engine to improve the...

If you don’t have site search set up yet, it’s time to fix that. Site search is an oft forgotten source of some of the most valuable data out there: what your customers want...

We caught up with Emily Clayfield, our Head of Content Strategy, to give you a behind-the-scenes sneak peek into our agency – and more specifically our Content Strategy team....

In the competitive world of recruitment, getting your job ad seen is as much about incorporating SEO into your own role as it is into your job listing. Our previous guide on SEO...

Having spent over 11 years building one of the most effective specialist SEO consulting teams on the planet we have come to critical juncture. We have decided to invest in a re-org...

We recently shared our own thoughts, and those of a few key industry figures, on the topic of diversity and inclusion – specifically, but not exclusively, within the realm of...

*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. As an analytics consultant,...

From a burgeoning climate crisis and global pandemic to social movements, clapping for the NHS, Captain Tom’s 100th birthday walk and unbelievable scenes in the United...

*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. In all economic downturns...

2020 is a year that will go down in history. Amongst a swirl of magnifying events around the world, a well-needed spotlight was shone on race and diversity issues. More...

Link realignment is often an area of much discussion as the impact of finding broken/redirecting backlinks and updating the link to an up to date URL is difficult to quantify....

In my previous article, I spoke about implementing seasonality, UX and image quick wins for your ecommerce site. In this post, I want to give you some tips on how to boost your...

In the first part of this series, I put together a few quick wins to try and boost the organic performance of your website from a traffic and revenue perspective. We looked at...

*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. Earlier this year, Google...