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Richard Baxter
1st March 2018
What is Reddit? Reddit “is an entertainment, social networking, and news website where registered community members can submit content, such as text posts or direct...
Content
The web marketer’s guide to Reddit
11 min read
Tori Carlisle
20th February 2018
Influencer marketing is a topic we all love to discuss, both in the press and on social media and especially if you’re working in digital PR and SEO. In my experience, many of...
Digital PR
Creating an effective influencer marketing strategy
6 min read
Tom Bennet
19th February 2018
Last week, Google announced that in July 2018 it would make another major stride towards the complete normalisation of HTTPS encryption. Version 68 of the Chrome browser will be...
SEO
Planning for mixed content during HTTPS migrations
5 min read
Steven Peters
18th February 2018
You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d...
Content
Tone of voice: the difference between voice and tone and how to...
5 min read
Karlymay Green
29th January 2018
Each month, I have the privilege of making a charitable donation on behalf of Builtvisible to a cause chosen by our staff. These donations are a token of our appreciation to the...
News
A year of charitable donations
7 min read
Luke Berry
24th January 2018
Not interested in the story or example scenarios? Jump to the heading starting with ‘Screaming Frog Custom Extraction’. As an SEO, chances are you’ve worked with a WordPress...
SEO
4 modern uses for keyword counting and how you can automate it
4 min read
Richard Baxter
6th January 2018
Like every other SEO / digital agency, we get requests for “link volume numbers” in our proposals on a regular basis. That’s OK, we know how to deal out a decent...
Leadership
/
SEO
Why setting link volume targets for your SEO agency is a bad idea
5 min read
Richard Baxter
25th December 2017
Update: Does the hosting location of your server affect your SEO in 2019? This article was originally penned in 2015. In it, we demonstrated that across the broad spectrum of...
SEO
The impact of IP host location on your site SEO
3 min read
Patsy van Winden
20th December 2017
From irrelevant content to inconsistent and poorly-timed pieces, people in our industry can often forget to look at the wider picture and, as a result, lose their audiences’...
Content
7 deadly sins of content marketing
6 min read
Richard Baxter
2nd December 2017
Imagine the scenario. You’re a marketing consultant, hired to help bring a product into market. Very specialist item, limited audience, technical product, perhaps it’s an idea...
Leadership
There’s no such thing as “boring content”
1 min read
Karlymay Green
29th November 2017
At last night’s Drum Network Awards, Builtvisible was highly commended in the competitive Financial Services Campaign of the Year category. The prize was in recognition of our...
News
Builtvisible is highly commended at The Drum Network Awards
0 min read
Richard Baxter
17th November 2017
It’s frustrating trying to get XML data into Microsoft Excel – unless you’ve got the time and patience to build some basic Macros or VBscript for your...
SEO
How to use ImportXML in Google Sheets
2 min read
Richard Baxter
16th November 2017
What do you do when you have two or more data sets that need merging, but don’t have a single set of data column values that match? VLOOKUP becomes a bit useless, or at least...
SEO
No exact match? How to match similar data tables in Excel with fuzzy...
2 min read
Richard Baxter
8th November 2017
*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. One of the most powerful...
Data
Scraping useful data into GA with user defined variables and GTM
2 min read
Richard Baxter
7th November 2017
Keyword research is dead, long live competitive intelligence driven keyword research. Classic keyword research hasn’t really moved forward a great deal over the years....
SEO
Competitive, intelligence driven keyword research for online retail
5 min read
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