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In an industry heavily focused on building links and content marketing to improve search performance, it’s easy to forget about the foundations in which your site...

First, a brief history of structured data for SEO Microformats For a time, we had Microformats. Those times were simple, and good. Implementing Microformats would lead to...

People love to be asked their opinion. Chances are, if you’ve been to a restaurant recently, you’ve been given a receipt asking you to rate your experience via survey....

They say the smallest things can make a difference, and I don’t doubt that for a second. A passion for search engine optimisation is born from a love of teasing out each and...

What is Demandware? Demandware is an e-commerce software platform for retailers. It allows them to grow and manage tailored digital and mobile commerce sites. Founded in 2004 by...

I joined the ranks at Builtvisible back in August last year; a time when a series of challenging projects for a variety of clients in the international sphere were moulding into...

Marketers put themselves under a lot of pressure to impress. Who has the best idea? The most complex, exciting and innovative concept? What’s going to sound like we know our...

Oracle acquired ATG in January 2011, as one of the most popular ecommerce software platforms, providing facilities for merchandising and content personalisation. Later that same...

In today’s fast-paced world, people want information instantly and in the best possible format. The mobile web has become a necessity and anyone who doesn’t provide a...

Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Taken from https://builtvisible.com/author/richardbaxterseo/ Why...

An OK story teller can tell someone else’s story. A good story teller can invent a story. A great story teller knows exactly how to tell their own story. Consider the skills...

Digital marketers love to geek out on a good SEO metric, be it “Domain Authority”, “pageRank” – there are many. Every metric can be useful for its own...

You want to rank higher. What’s wrong with that? What’s wrong with the following: inurl:/category/guest “mobile phones” Perhaps as many as 927 results for...

Originally posted on SEOmoz, this post still has legs, having been recently referred to in a number of Excel related posts. I thought it would be great to revisit the post, give it...

How many people made a resolution to find a new job this New Year? Deciding to leave your current employer is not an uncommon decision to make, particularly after Christmas. Today...