5 Freemium Survey Tools for User Testing, Customer Satisfaction, and More

People love to be asked their opinion. Chance are, if you’ve been to a restaurant recently, you’ve been given a receipt asking you to rate your experience via survey. Or if you’ve stayed at a hotel, you’ve received an email survey to rate your stay. Surveys are a great way to determine user satisfaction with your products, services, and websites. The following are some great ways to use online surveys and a look at the survey tools available.

Great Ways to Use Survey Tools

If you are an online marketer or SEO, then you should consider the following uses for online surveys.

Prospective Client Surveys

Before getting started with a new client, you might want to get to know them first by providing a simple online survey form for them to fill out. Some great questions you could ask include the following.

Basically, ask them about anything you think you will need for your campaign so you know what you are working with early on.

Client Satisfaction Surveys

Client satisfaction surveys can be very useful not only to find out if you are on the right track with your client’s online marketing campaign, but also to find out if you can expand your services with them. So instead of just asking if they are happy with their results so far, if they are receiving enough communication about their campaign, and so forth, you can also ask them if they are interested in additional services they are not taking advantage of.

To keep your survey fresh from month to month, you can also ask about specific new trends. For example, this month would be a great time to ask your clients if they would be interested in mounting a campaign on Pinterest and optimizing their site with images so it will be Pinterest friendly.

Website Usability

If part of your online marketing involves creating or optimizing websites for conversion, some basic website usability testing might be required. Invite people to try out the website, then send them a survey about their likes and dislikes of the website’s functionality. You might learn about a particular pain point that others experience which you might not have even thought about.

Link Bait

Whether you are creating link bait for a client or for your own website, survey tools can help. One of the top trends in blogging is crowdsourced posts – posts where you get various people in a specific niche or industry to answer one or more questions, then compile the answers into a blog post. Not only do you get a lot of great information, but you get the promotional power of everyone you include in the list sharing it with their audience.

5 Top Survey Tools

The following are some great survey tools that will allow you to get the answers you need. The best part – they all offer free basic membership!

Google Docs Forms

Google Docs offers their own survey tool with their Forms application. Simply log in to your Google Account, go to Google Docs, and create a new Form. You can choose text based answers, multiple choice, list answers, and more, making answers required when necessary. You can also choose from almost 100 pre-designed themes. You can embed forms onto your website using iframe code, share the link to the form, or email the form directly from Google Docs. Return to the form within Google Docs to see survey results!


SurveyMonkey is a widely recognized survey provider. They allow you to create surveys from scratch or choose from over 60 templates for different categories and industries including the following for customer feedback.

Their account options range from free for 10 questions & 100 responses per survey to $65 (US) per month for unlimited questions & responses, customizable survey forms, and more features.


KISSinsights allows you to add customer feedback directly to your website with easy, targeted questions that will pop up on your site. It is the perfect way to do quick usability testing with your website’s visitors! Plans range from free for surveys with up to 30 responses to $49 (US) per month for customizable surveys with an unlimited number of responses.


Zoomerang is on eof the best survey tools for feedback. Surveys can be sent via email, Facebook, Twitter, or your own website. Zoomerang offers a variety of different types of surveys including the following.

Plans range from free for an unlimited number of surveys with up to ten questions and responses to $599 per year for unlimited surveys, questions, and responses, customization, data export, and more.

Smart Survey

Smart-Survey offers affordable software which you can use for customer satisfaction, specific industries, employee opinions, training feedback, and more. They allow you to cancel at any time, or simply downgrade your account and upgrade when you need it without losing your survey data. Plans range from free for an unlimited number of surveys with up to 50 responses per month to £29.99 (UK) per month for unlimited surveys with up to 1,000 responses per month, custom themes, and more.

Do you use survey tools to learn more about prospective clients, customer satisfaction, or website usability? Have you had success with crowdsourced posts? Please share your tools & tips in the comments!

Image credit: The Bees

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15 thoughts on “5 Freemium Survey Tools for User Testing, Customer Satisfaction, and More

  1. Hi Kristi,
    Great blog post. We tend to use kissinsights alot and it works really well for us. It’s also the most discrete in comparision to a pop up in the middle of the screen. The data is easy to export and their support team is really friendly. Kampyle is cool and discrete as well. Olark is also great for acquiring feedback and resolving customer problems.



  2. Thanks for the roundup Kristi,

    I’ve had a lot of success with 5 second test (http://fivesecondtest.com/) – it’s easy to set up and as the name might imply, you get results incredibly quickly!

  3. Paul Gailey says:

    PollDaddy – I recently upgraded to Pro. It’s ace. VR Survey as part of Vertical Response has also worked well for me.

    In both cases a custom redirect at the end is such a great feature.

  4. Hi, Having worked with one of the survey companies listed above (as well as another that I’m a bit surprised isn’t already listed) I’d like to mention the company I am now working with, Ask Your Target Market (aytm.com). The survey tool is free to use and offers more than you find in most of the other free accounts including:

    Unlimited surveys
    Unlimited responses
    Unlimited questions
    Skip Logic
    Data Export (Every bar and pie chart can be downloaded in seconds as a JPG, PNG, PDF or SWF and you can also export and download the raw survey results data to Excel or as CSV)

    We also offer a built-in DIY panel so when you need respondents you can utilize that as well, although there is a cost involved for ‘Panel Surveys’.

    Please feel free to get in touch with any questions,

  5. Hi, another option is to do qualitative research online. There are a number of excellent platforms available, in the free category one new option is http://www.ushowtell.com, where you can set up a video based contest with the rules defined by your survey or usability test objectives, and you set the prizes and the rules that you incentivize participants with, which are paid directly through the platform when you purchase and download the winning submissions.

    Use of the platform is free for sellers and purchasers of videos as well as the creators of contests/qualitative surveys, except for the paypal transaction fees when videos are purchased

  6. cpm ads says:

    I think that it would use any of these tools to write my master work. It’s good that you wrote about the possibilities of each of them, thanks!

  7. Survey says:

    Thanks for the nice article. I do use http://www.smart-survey.co.uk myself because they are UK based. They have great support and happy that the data stays within the UK and applies to UK data protection laws unlike the US sites.

  8. kubinio says:

    http://www.mysurveylab.com the best online survey tool ! Any language support, multi-language surveys, easy to use, good prices.

  9. Chris Witz says:

    If you are talking about surveys then it goto be SoGoSurvey. These guys are a bunch of tech guys who have come up with an awesome product. Has many survey designing options. Check out: http://www.sogosurvey.com

  10. Ryan Bury says:

    I have given the Smart Survey company a test out from reading this article and they have been brilliant!

    Although, they seem to be generous than stated here. I think they must have updated their site.

    The free account, which I started with, now has 100 responses. Then upon upgrading to the Professional for only £23.99, they gave me 1500.

    I just thought I would let you know, as it was your article that helped me choose the right company!.

  11. bruce says:

    hi kristi, thanks for sharing these survey tools, every time on every post you are using very attractive info graphics i like it.

  12. Shaun says:

    I find http://www.sogosurvey.com very appealing in terms of creation of surveys and sending the invitations. One should try it out once atleast.

  13. Nina says:

    Well, all the survey tools are almost the same. Survey is like the “King of the jungle” for online survey designing, but recently there are some new players joining the game that are giving some pretty awesome features ex. SoGoSurvey. You should try them out! Great deal for the price.

  14. Anna Kitowska says:

    Online surveys are undoubtedly important when it comes to measuring usability, but the benefits of using them can be multiplied when they are used along with other usability tools like, for example, automated testing. One can run two separate tests or add survey questions to the automated test or card sorting study to find out even more.

  15. Steve says:

    Thanks this post is makes you realise just how many choices are out there!

    I think the Google tool, especially if the customer is already using Google apps is amazing.

    The number of different Google apps applications that you can use and link up is quite astonishing. So I think any companies time and effort is well spent in using these tools as the integration between them has real business benefits.

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