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I am not a fan of UTM codes. Aside from the duplication issues which are inherent to URL parameters, UTM tracking is a pain for marketing teams to implement and...

The questions that marketers know how to answer with Google Analytics are typically things it will tell you out of the box: How many sessions were driven by the organic channel...

Whether you’re building a blog, setting up an ecommerce site, or developing a JavaScript-powered single page app, the days of defaulting to WordPress for all but the simplest...

It is pretty widely acknowledged that anyone who feels they’re being advertised to probably isn’t enjoying that experience. Just look at the rate of adoption for ad blocking...

Artificial Intelligence and Machine Learning (ML) are not brand new concepts but over the last few years we’ve started to hear an awful lot more about how those technologies...

*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. The Content Grouping...

As a transformational year recedes, here’s a look at what 2017 holds in store! Cracking down on intrusive interstitials The only Google update to have so far been confirmed...

In the interest of genuine curiosity, or some gentle motivation from cleverly placed Google Announcements, you might have decided that testing a basic AMP implementation is worth...

Have you noticed the increase in discussion around Voice Search recently? Aside from the technically interesting bit; what “real world” use has voice search? How many...

In the last few weeks we’ve seen 2 major tooling companies announce a “re-focus” on the Search industry. Specifically, they’ve drawn a line and declared...

Performing comprehensive keyword research for a large site can be a challenge. Often you’ll end up with tens of thousands of keywords from different sources, many of which have...

Retail SEO is an increasingly competitive marketing space, so what do you need to know as an Ecommerce site owner? How to Compete in Organic Search Improve Your Link...

I am not a graphic designer. I do not pretend to intimately understand their frustrations, or even that all of them share the same frustrations. However, after perusing Reddit and...

More than several years ago now, some of my closer colleagues will remember our old domain name, SEOgadget had been subjected to a directory submission blast. Two, in fact. The...

Suzette Mayr, author of Monoceros, was my mentor throughout University. I attended at least three of her creative writing classes in my undergrad, and she also served as my...