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For all large websites, crawl efficiency is key to SEO performance. A well-optimised architecture and smart internal linking strategy will enable users to navigate to their...

Start-up companies often find it difficult to get initial marketing momentum at launch and not all SEO agencies are a good fit to advise on how to get them to first base. If you...

SEO can seem like a daunting landscape for newcomers, prone to seismic shifts at the hands of merciless overlords and riddled with pseudo-scientific jargon. The reality is that the...

*This article is about Universal Analytics which will sunset on 1 July 2023 and be replaced with Google Analytics 4. You can find our GA4 content here. This post sets out to solve...

Previously global content developer at Just Eat, Rebecca Brown joins our team as the new Head of Content. While Rebecca was focused on growing Just Eat’s growing global portfolio...

On average, journalists receive between 200 and 300 emails a day from people pitching story ideas. Those emails come from diverse sources: marketing, PR, SEO agencies, and other...

In November 2016, Google announced their mobile-first index initiative. While we don’t expect to see it until 2018, Google said in a recent Webmasters hangout that websites...

A successful creative campaign normally takes several months to move from initial idea to receiving lots of media coverage. There are many parts involved and at a high level...

Achieving success in your content marketing doesn’t happen by accident. If I were to summarise what it is that makes for a successful outcome, it’d be the quality of...

When conducting link audits, people usually look for risks rather than opportunities. By paying attention to what happens to Googlebot crawling external links to your site, you can...

Large-scale link analysis, as a process, seems to have waned in popularity over the last few years, but when executed correctly can still have real utility. Notable benefits...

I am not a fan of UTM codes. Aside from the duplication issues which are inherent to URL parameters, UTM tracking is a pain for marketing teams to implement and...

The questions that marketers know how to answer with Google Analytics are typically things it will tell you out of the box: How many sessions were driven by the organic channel...

Whether you’re building a blog, setting up an ecommerce site, or developing a JavaScript-powered single page app, the days of defaulting to WordPress for all but the simplest...

It is pretty widely acknowledged that anyone who feels they’re being advertised to probably isn’t enjoying that experience. Just look at the rate of adoption for ad blocking...