How do you analyse the overall health of your site from an organic search perspective? This was the question posed to me by the organisers of the Amsterdam Affiliate Conference...

Universal Angular 2 server side rendering for SEO & crawl-friendliness There’s a lot of excitement around the release of Angular 2, for three reasons really: It’s...

Your mobile product pages are probably the least explored quick win opportunity your marketing team could exploit. To benefit fully; we need to understand the important differences...

Getting an accurate answer to this question, especially with larger sites, is actually quite difficult. It’s smart to rely on your own data, that’s for sure. We know...

“Answer Boxes”, the “OneBox” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While...

Update: Watch my BrightonSEO session below, and view my slides on SlideShare.

Facebook pitches Instant Articles as a “HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual...

Although there are many different elements to a successful SEO migration strategy, for those changing domains or URL structure, a comprehensive redirect plan is essential. If...

Recently, I was speaking with a potential client about what success to them would look like, and one of the key priorities was a reduced cost per action (CPA). Not rankings, not...

We’ve just released another exciting update to our Schema.org guide, which now includes details on email markup. If you’re just looking to get stuck in, please head on over...

Update Since building the History of Humanity piece, I went on to build Fly Me to the Moon in 2016 and based on that, wrote about react dynamic components and SEO friendly...

In an industry heavily focused on building links and content marketing to improve search performance, it’s easy to forget about the foundations in which your site...

First, a brief history of structured data for SEO Microformats For a time, we had Microformats. Those times were simple, and good. Implementing Microformats would lead to...

They say the smallest things can make a difference, and I don’t doubt that for a second. A passion for search engine optimisation is born from a love of teasing out each and...

What is Demandware? Demandware is an e-commerce software platform for retailers. It allows them to grow and manage tailored digital and mobile commerce sites. Founded in 2004 by...