The Builtvisible blog

Connected thinking, strategic insights and innovation that moves the needle.

Our blog has been a cornerstone of the organic digital marketing community for years.

24th October 2023
Specialism at scale is the future Being multi-faceted, multi-disciplinary and multi-channel, organic digital marketing needs to evolve and adapt to add more value and...
Leadership

Welcome to a connected digital society: A new era for Builtvisible

4 min read
18th April 2018
Today I’m going to show you how to harness data on the real-world usage of your website to shed light on what’s breaking and where. By tracking the JavaScript errors which are...
Data

Data Studio template: track JavaScript errors in Google Analytics

3 min read
12th April 2018
Look through the browsing history of every content marketing professional’s computer and I guarantee you’ll find the search term “What makes a content campaign successful?”...
Content

Content’s big three Es: emotive, educational and engaging

6 min read
4th April 2018
Or, as I like to put it: sort out your category pages for an easy win. The default response to most SEO ranking challenges is “we need more links”. It’s often an...
SEO

Retailers: Improve your category page SEO before building links to...

6 min read
15th March 2018
Google Analytics is used on approximately 60 million websites worldwide. Out of necessity, it is designed to work with as many different businesses as possible. This is one of the...
Data

Unlocking insights with Google Tag Manager

0 min read
1st March 2018
What is Reddit? Reddit “is an entertainment, social networking, and news website where registered community members can submit content, such as text posts or direct...
Content

The web marketer’s guide to Reddit

11 min read
20th February 2018
Influencer marketing is a topic we all love to discuss, both in the press and on social media and especially if you’re working in digital PR and SEO. In my experience, many of...
Digital PR

Creating an effective influencer marketing strategy

6 min read
19th February 2018
Last week, Google announced that in July 2018 it would make another major stride towards the complete normalisation of HTTPS encryption. Version 68 of the Chrome browser will be...
SEO

Planning for mixed content during HTTPS migrations

5 min read
18th February 2018
You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d...
Content

Tone of voice: the difference between voice and tone and how to...

5 min read
29th January 2018
Each month, I have the privilege of making a charitable donation on behalf of Builtvisible to a cause chosen by our staff. These donations are a token of our appreciation to the...
News

A year of charitable donations

7 min read
24th January 2018
Not interested in the story or example scenarios? Jump to the heading starting with ‘Screaming Frog Custom Extraction’. As an SEO, chances are you’ve worked with a WordPress...
SEO

4 modern uses for keyword counting and how you can automate it

4 min read
6th January 2018
Like every other SEO / digital agency, we get requests for “link volume numbers” in our proposals on a regular basis. That’s OK, we know how to deal out a decent...
Leadership / SEO

Why setting link volume targets for your SEO agency is a bad idea

5 min read
25th December 2017
Update: Does the hosting location of your server affect your SEO in 2019? This article was originally penned in 2015. In it, we demonstrated that across the broad spectrum of...
SEO

The impact of IP host location on your site SEO

3 min read
20th December 2017
From irrelevant content to inconsistent and poorly-timed pieces, people in our industry can often forget to look at the wider picture and, as a result, lose their audiences’...
Content

7 deadly sins of content marketing

6 min read
2nd December 2017
Imagine the scenario. You’re a marketing consultant, hired to help bring a product into market. Very specialist item, limited audience, technical product, perhaps it’s an idea...
Leadership

There’s no such thing as “boring content”

1 min read
29th November 2017
At last night’s Drum Network Awards, Builtvisible was highly commended in the competitive Financial Services Campaign of the Year category. The prize was in recognition of our...
News

Builtvisible is highly commended at The Drum Network Awards

0 min read