With link building seemingly always getting harder, actively monitoring and engaging with target media is vital for ensuring that content you develop is worth journalists’...

How to identify, diagnose and resolve duplicate content issues on your site to improve your performance in organic search. Background to this article In 2009, I was sat on a...

We SEOs like our tools. Each one is instrumental in uncovering aspects of a site we might not have thought about or trawl information that would take years to do manually. One of...

You can learn a lot about a prospective SEO agency from assessing the audits they produce. It’s a fundamental deliverable, almost universally executed at the beginning of an...

My first exposure to “less is more” as a concept came from advertising – this ad to be precise. I was completing my first rudimentary keyword research around the time I first...

Visualising the principles of basic site architecture issues for SEO, identifying problems and devising actionable methods to solve them. Background to this article In 2011, I gave...

I originally wrote this article in 2008 in the very early days of Builtvisible. Now updated for 2019, I’m pleased to present my guide to an important industry sector across...

What’s a .htaccess file? .htaccess is a configuration file for use on web servers running the Apache Web Server software. These .htaccess files can be used to alter the...

Every SEO agency worth their salt is going to tell you they are focused on performance, something they should be able to back up with relevant case studies and/or award wins....

What are Fraggles, and how do I get them? A very, very long time ago Google announced their support for a new feature, that they referred to as “jump to:” links. An ...

Occasionally, we all find an item of content that has been indexed by a search engine that we don’t want other people to find. Years ago, one of my clients allowed hundreds...

I often come across the need to create a large data set from websites that don’t use English language content. Most often, the translate-at-some-kind-of-scale-cheaply...

Link analysis projects can be difficult and time-consuming, especially for websites with larger link profiles, which is why optimising your workflow and improving the integrity of...

Want your new pages, or new content indexed as quickly as possible? Here we explore theoretical, tried and tested methods for quick indexation, including the new Indexing...

How to achieve a successful SEO career by focusing on acquiring a technical skill set The world of Search Engine Optimisation and its many sub-categories of specialisms is as...