If you work in-house and are responsible for content strategy, there’s a good chance you’ll come across the same hurdle as many others: getting a budget signed off that matches...

“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill...

While you may hope that 404 page errors will never happen, chances are they will. And while a 404 error might not necessarily be your fault, it’s important to manage the user...

To sell to your customer, you must know your customer. To reach your audience, you must know who you’re talking to and where to find them. You cannot solve your...

These days, brands must try ever harder to create and communicate value in everything we do. Customers have an overwhelming abundance of choice. They have high expectations and...

Recently, we’ve been seeing more and more case studies, conference presentations and blog posts about grand pieces of content building impressive volumes of links. They’re...

Over the last couple of years, there’s been a real focus on improving the search experience through quality-focused algorithm updates. Google’s making it harder for sites with...

The latest Facebook update means that it is getting much harder for brands to get noticed by their audiences. Social media could play a key role in building relationships and...

Look through the browsing history of every content marketing professional’s computer and I guarantee you’ll find the search term “What makes a content campaign successful?”...

What is Reddit? Reddit “is an entertainment, social networking, and news website where registered community members can submit content, such as text posts or direct...

You’d be hard pressed to find a marketer who won’t nod emphatically when you say, “You need to establish your voice.” But I’d wager that you’d...

From irrelevant content to inconsistent and poorly-timed pieces, people in our industry can often forget to look at the wider picture and, as a result, lose their audiences’...

What is the difference between strategic and tactical planning? Across industries and disciplines, people at various levels of their profession are seen to struggle with the...

Content marketing is supposed to be about producing problem-solving content for our customers. This should always be the case, but it’s the competition that drives content...

Earlier this year I spoke at Mozcon. My topic, building your own interactive content and the importance of understanding how things on the web are built. At Builtvisible,...