An Introductory Look at Social Mark-Up

Each week at Builtvisible the teams get together for a group training session. This week we took a look at the basic fundamentals of social mark-up. I thought it’d be nice to share what it is and why it exists, give examples of some of the different types, basic schema & examples, methods of testing […]

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Why You Should Learn JSON-LD & Separate Your Data from Your Markup

For years and years, web developers have been taught to separate presentation from structure. Your HTML (the Markup) should be separate from your CSS (the presentation) and so on. That’s why I’m an advocate of placing your data in a JSON-LD payload; rather than including data inside the HTML Mark-up. I’d argue this is a […]

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Implementing JSON-LD in WordPress

First, A Brief History of Structured Data for SEO Microformats For a time, we had Microformats. Those times were simple, and good. Implementing Microformats would lead to interesting things, like review ratings in Google’s search results. You could have your events listed, recipes indexed, and all sorts of contact details marked up as critical data […]

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The Future of Mobile Is Search, Not Just “SEO”

A few weeks ago, one of our junior team asked me to host a training session to explain Schema markup. Specifically, what Schema is, and why we implement it. It was an extremely on-point question, and one that I enjoyed answering. Around the same time, I was contacted for an opinion on Google’s Mobile update […]

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Pixels Please: Image Scaling in CSS

Until now, web developers have had very little control over how browsers render images when they’re scaled. Take Mario, for instance: This is a 24×32 pixel image, scaled up using Photoshop to preserve its crisp, blocky composition. It’s a great example of the low-res pixel art that’s long been a staple of retro and indie […]

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The Impact of IP Host Location on Your Site SEO

Back in February I contacted WPengine to ask if we could upgrade to PHP 5.5. With WPengine (and the way we’ve set up our DNS) this upgrade involved an IP address change in Builtvisible.com’s a-records. Following this change, I saw a drop in SEO visibility in our UK rankings so, I investigated. Sure enough, Searchmetrics […]

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How 3rd Party CDNs Can Block GoogleBot

You shouldn’t block Googlebots’s access to your CSS or JS files. We’ve known that for a long time, but more recently we’ve had reminders from around the community and Google themselves because of algorithm updates and proposed changes to the way mobile sites might be ranked in mobile search. Some of us might be assuming […]

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3 Common Google Analytics Questions for Beginners

No analytics training? I get people constantly asking me about things related to Google Analytics and I don’t mind it at all, in fact I love it. Here are a few things I have been asked about already this year by people who are new to analytics. Are Unfiltered and Testing Views Important? One thing […]

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Low Effort, Big Return Marketing: Quick Wins for SEO

They say the smallest things can make a difference, and I don’t doubt that for a second. A passion for search engine optimisation is borne from a love of teasing out each and every possible performance gain on a site. That simple truth has kept me addicted to SEO for over a decade. Marginal Gains: […]

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Choosing The Best WordPress Hosting Package

What are the best WordPress hosting options for my new website in the UK, US or Internationally? Choosing a fast, secure and cheap WordPress host is an important move for any business. If you’re anything like me, you’d probably prefer to spend your time writing blog posts and marketing your site, rather than trying to […]

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My Favourite Queries: SEOgadget for Excel

SEOgadget for Excel got a little update this week with better documentation to help you learn how to use the extension. I thought I’d share the few queries that I use in Excel most heavily: All the URL Metrics from Moz Sometimes you need all the URL Metrics data, and, if you have a paid […]

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Quick and Easy: Embeddable Highcharts Code Generator

Last week’s post “On Link Volume” used a nifty interactive Highcharts.js embed, and a few of you noticed that we have Highcharts “working” in WordPress. I’m a big fan of Highcharts – they can look lovely in a blog post, with the only barrier to using the library is the initial complexity of learning “the […]

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On Link Volume for SEO

Like every other SEO / digital agency, we get requests for “link volume numbers” in our proposals on a regular basis. That’s OK, we know how to deal out a decent response to the query, but the queries still come. Today I’m going to talk about why asking for link volumes in an organic campaign […]

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WordPress Hosting: How To Migrate Your Site to WP Engine

What’s WP Engine? WP Engine is a fast, dedicated and scalable hosting platform for WordPress. In fact, their hosting environment is optimally configured, and only configured, for WordPress. I’d heard really good things about WP Engine’s hosting so, feeling in need of some distraction over the Christmas holidays, I got our blog straightened out enough […]

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SEO for ATG, Endeca and Oracle Ecommerce

Introduction Oracle acquired ATG in January 2011, as one of the most popular ecommerce software platforms, providing facilities for merchandising and content personalisation. Later that same year Oracle also acquired Endeca, a leader of ecommerce based search technology through faceted navigation. ATG & Endeca together formed the core of Oracle’s ecommerce solution, which evolved into […]

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