Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search

Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s just so many pages, people struggle to know where to start. This is a counter-productive objection; your product pages are the sole drivers of revenue on […]

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3 Logical Alternatives to Animated GIFs

GIFs are one of the oldest image formats on the web. The Graphics Interchange Format was first introduced in 1987, and advances in browser technology in the intervening years have reduced the number of scenarios in which GIF is the most suitable image format. In general, animated graphics are one of the format’s few remaining […]

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Optimising for Google’s Quick Answer Box

“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […]

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Site Speed for Content Marketers

Update: Watch my BrightonSEO session below, and view my slides on SlideShare.     Original Post: Ask any marketer why site speed matters, and they won’t have trouble answering. Dozens of studies have demonstrated the irrefutable connection between performance and various different KPIs, from bounce rate to organic landings. Web users care deeply about performance, […]

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What Triggers Twitter Results in Google Search?

What Triggers Twitter Results in Google Search? An Analysis.. I recently wrote about what seems to influence who turns up when a Google search page carries a Twitter feature (short version, follower count and verified status). However, in that piece we avoided the question of “what makes the result trigger in the first place?”. To […]

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Examining Traffic From Google’s AMP Carousel

On April 4th I noticed we were seeing some growth in traffic to one of the AMP versions of our posts. A quick check in analytics revealed the AMP version of this post had indeed enjoyed an uplift in traffic. With a bit more digging I found Builtvisible ranking Google’s AMP carousel for “Google”. I […]

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Analysing Twitter Feature Results in Google SERPs

Over the past couple of days I’ve spent some time looking at what makes a Twitter featured result turn up in Google’s results. Along the way we’ve discovered some interesting things that seem to play a part, if you’re looking to get your account featured in a specific Google search query. The main takeaways were […]

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How Google Works

A transcription of Google engineer Paul Haahr’s session at SMX entitled “How Google Works”. It’s very rare that we get to hear from a Google Search Engineer at a Search Industry conference. There are always lots of helpful Google Webmaster Analysts present but since Matt Cutts became a little less visible on the conference circuit […]

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Hierarchical Composed State with React.JS

One of the most challenging issues found in dealing with modern web interfaces is that of state management. In this post, we’ll be looking at at HMVC architecture inspired potential solution for using React’s internal state management functionality to give greater control and clarity in an application. This post requires a good working knowledge of […]

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SEO Friendly React.js App Architecture for Multimedia Content

There’s an issue with modern content creation for the web – non-technical users want to be able to create mixed media content, with the option of embedding custom components where needed. However, traditional CMS tools don’t have the middleware to support that idea. We decided to sit down and create a prototype middleware in React.js […]

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Scraping for Content Marketing Ideas & Research

“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]

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Competing in a More Diverse Search Landscape

In this post we take a look at some ways in which we can leverage components that make up search results to increase the amount of organic real estate owned by your brand. It all starts by building a picture of the landscape in which your site is competing. Tools such as AWR, Accurank, STAT, […]

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How To Prepare WordPress for Facebook’s Instant Articles

While there’s plenty of interest in Accelerated Mobile Pages (AMP) now might be a good time to take an early peek at what’s next; Facebook’s Instant Pages. Facebook pitches Instant Articles as a “HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display”. Put simply, it’s Facebook’s answer to […]

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Mapping 301 Redirects for SEO-Friendly Site Migrations

Although there are many different elements to a successful SEO migration strategy, for those changing domains or URL structure, a comprehensive redirect plan is essential. If you’re lucky, mapping these redirects may be fairly trivial. Simple changes to URL structure, for instance, can often be achieved through the usage of redirect rules — but this […]

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The Accelerated Mobile Pages (AMP) Adventure

What is AMP? AMP (Accellerated Mobile Pages) is a markup language for web pages intended to speed up the mobile rendering experience. This of course makes the assumption that a. your device is on a slow connection and b. could benefit from a lighter presentation layer in terms of rendering speed. Put simply, AMP will […]

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