Site Speed for Content Marketers

Ask any marketer why site speed matters, and they won’t have trouble answering. Dozens of studies have demonstrated the irrefutable connection between performance and various different KPIs, from bounce rate to organic landings. Web users care deeply about performance, a fact which played a large part in Google’s decision to add site speed to its […]

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What Triggers Twitter Results in Google Search?

What Triggers Twitter Results in Google Search? An Analysis.. I recently wrote about what seems to influence who turns up when a Google search page carries a Twitter feature (short version, follower count and verified status). However, in that piece we avoided the question of “what makes the result trigger in the first place?”. To […]

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Examining Traffic From Google’s AMP Carousel

On April 4th I noticed we were seeing some growth in traffic to one of the AMP versions of our posts. A quick check in analytics revealed the AMP version of this post had indeed enjoyed an uplift in traffic. With a bit more digging I found Builtvisible ranking Google’s AMP carousel for “Google”. I […]

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How Google Works

A transcription of Google engineer Paul Haahr’s session at SMX entitled “How Google Works”. It’s very rare that we get to hear from a Google Search Engineer at a Search Industry conference. There are always lots of helpful Google Webmaster Analysts present but since Matt Cutts became a little less visible on the conference circuit […]

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SEO Friendly React.js App Architecture for Multimedia Content

There’s an issue with modern content creation for the web – non-technical users want to be able to create mixed media content, with the option of embedding custom components where needed. However, traditional CMS tools don’t have the middleware to support that idea. We decided to sit down and create a prototype middleware in React.js […]

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Scraping for Content Marketing Ideas & Research

“Scraping” is a way of automating or scaling the process of gathering information from different websites on the Internet. It’s a bit of a staple in the SEO skill set because of the every day need for quality assurance, bug testing and SEO diagnostics. There are some really good articles on the technical search applications […]

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Competing in a More Diverse Search Landscape

In this post we take a look at some ways in which we can leverage components that make up search results to increase the amount of organic real estate owned by your brand. It all starts by building a picture of the landscape in which your site is competing. Tools such as AWR, Accurank, STAT, […]

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How To Prepare WordPress for Facebook’s Instant Articles

While there’s plenty of interest in Accelerated Mobile Pages (AMP) now might be a good time to take an early peek at what’s next; Facebook’s Instant Pages. Facebook pitches Instant Articles as a “HTML5 document optimized for fast mobile performance, rich storytelling capabilities, branded design and customized visual display”. Put simply, it’s Facebook’s answer to […]

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Mapping 301 Redirects for SEO-Friendly Site Migrations

Although there are many different elements to a successful SEO migration strategy, for those changing domains or URL structure, a comprehensive redirect plan is essential. If you’re lucky, mapping these redirects may be fairly trivial. Simple changes to URL structure, for instance, can often be achieved through the usage of redirect rules — but this […]

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The Accelerated Mobile Pages (AMP) Adventure

What is AMP? AMP (Accellerated Mobile Pages) is a markup language for web pages intended to speed up the mobile rendering experience. This of course makes the assumption that a. your device is on a slow connection and b. could benefit from a lighter presentation layer in terms of rendering speed. Put simply, AMP will […]

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Identifying Duplicate & Cannibalised Pages in a Large Site Architecture

I think we’re all aware by now (or should be!) of the effects that keyword cannibalisation and content duplication can cause on a sites organic visibility. There are a number of tools that will allow you to check for duplicate content, but in my experience they’re generally limited to specific elements of a page and […]

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What We Learned Watching GoogleBot Crawl a JS Web App

A little while ago, we built a prototype universal JS application called History of Humanity. More recently, I decided to start converting it to ES6, and go back and tidy the code a little (code available at the GitHub repo). So I thought we’d share a little of what we learned from that, and what […]

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An Introduction to Email Markup

We’ve just released another exciting update to our Schema.org guide, which now includes details on email markup. If you’re just looking to get stuck in, please head on over to the guide here, otherwise read on to find some of the highlights and opportunities that this mark-up provides… Why should you care? Gmail surpassed 900 […]

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Responsive Images for Busy People: Srcset & Sizes

This guide won’t regale you with the cool theory behind responsive images, because for now, you’re just testing the waters. It won’t lecture you on the potential benefits to site speed, because there are better resources out there. And it won’t dwell on the pitfalls, quirks, or brain-bending complexities of the modern implementation, because you’re […]

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React.js SEO: How to Build Search Friendly Javascript Applications with React.js

Preface: This post is aimed at technically inclined marketers. However, React.js is an important concept to be aware of if you’re new to the subject, so don’t be put off. In this post, we’ll unpack terms you may not know. Just hover over anything underlined to get an explanation of what it is, or feel […]

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