Link Auditing: Removing A Google Penalty

Last updated: 04 July 2016 More than several years ago now, some of my closer colleagues will remember our old domain name, SEOgadget had been subjected to a directory submission blast. Two, in fact. The domain had been submitted to around 2,000 adult website directories (sigh), and a batch submission to Directory Maximiser. This is […]

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Progressive Web App SEO

There’s been a lot of discussion lately about Progressive Web Apps, and with good reason. Google have been pushing the idea fairly hard at their Dev Summits, and there’s another coming today and tomorrow (June 20th & 21st). Airhorner is an example progressive web app, it’s also the best airhorn app available. Whilst there’s a […]

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Majestic SEO vs Moz Vs aHrefs vs Search Console – Which Is Best?

The Debate: Which Link Data Provider is the Best One? For as long as I can remember the competition to be the best link data provider in the SEO industry has raged on. Moz vs Majestic, what’s aHref’s index size? And, so on. It’s a tough job; a high volume, low unit value sort of […]

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Technical SEO Audit: how healthy is your site?

How do you analyse the overall health of your site from an organic search perspective? This was the question posed to me by the organisers of the Amsterdam Affiliate Conference this week. To respond, I’ve looked at how a particular affiliate site performs and suggested a range of improvements. Technical SEO Auditing: How healthy is […]

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SEO for Universal Angular 2.0

Universal Angular 2 Server Side Rendering for SEO & Crawl-Friendliness There’s a lot of excitement around the release of Angular 2, for three reasons really: 1. It’s been a long time coming (almost 2 years) 2. The far more sane approach to modularity (component based UI) 3. Server side rendering/universality The last of these is […]

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Analytics, Analysis and JS App Architecture

If you’re building things in Angular 2 or React, have a component that composes the application and track module loads, as well as specific interactions to learn interesting things. Background A while ago I built a search-friendly React.JS app to test how people interact with very long form content on the web, on different devices. […]

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Mobile Ecommerce: Optimise Your Product Pages for Mobile

Your mobile product pages are probably the least explored quick win opportunity your marketing team could exploit. To benefit fully; we need to understand the important differences between mobile and desktop. Often however, we see retailers lumping mobile together with desktop; a toxic decision when it comes to conversion and organic search performance. Smarter retailers […]

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How Many Pages On My Site has Google Indexed? Measuring Site Indexation

How many pages on my site has Google indexed? Getting an accurate answer to this question, especially with larger sites, is actually quite difficult. It’s smart to rely on your own data, that’s for sure. We know that using a site: operator in Google search will yield inaccurate results: Five hundred and something pages seems […]

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Retail SEO: 8 Tips to Optimise Your Product Pages for Organic Search

Retail SEO: Optimise Your Product Pages for Organic Search Product page optimisation is an oft-overlooked area of retail SEO. The key objection I tend to encounter is that there’s just so many pages, people struggle to know where to start. This is a counter-productive objection; your product pages are the sole drivers of revenue on […]

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3 Logical Alternatives to Animated GIFs

GIFs are one of the oldest image formats on the web. The Graphics Interchange Format was first introduced in 1987, and advances in browser technology in the intervening years have reduced the number of scenarios in which GIF is the most suitable image format. In general, animated graphics are one of the format’s few remaining […]

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Optimising for Google’s Quick Answer Box

“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […]

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Site Speed for Content Marketers

Update: Watch my BrightonSEO session below, and view my slides on SlideShare.     Original Post: Ask any marketer why site speed matters, and they won’t have trouble answering. Dozens of studies have demonstrated the irrefutable connection between performance and various different KPIs, from bounce rate to organic landings. Web users care deeply about performance, […]

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What Triggers Twitter Results in Google Search?

What Triggers Twitter Results in Google Search? An Analysis.. I recently wrote about what seems to influence who turns up when a Google search page carries a Twitter feature (short version, follower count and verified status). However, in that piece we avoided the question of “what makes the result trigger in the first place?”. To […]

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Examining Traffic From Google’s AMP Carousel

On April 4th I noticed we were seeing some growth in traffic to one of the AMP versions of our posts. A quick check in analytics revealed the AMP version of this post had indeed enjoyed an uplift in traffic. With a bit more digging I found Builtvisible ranking Google’s AMP carousel for “Google”. I […]

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Analysing Twitter Feature Results in Google SERPs

Over the past couple of days, I’ve spent some time looking at what makes a Twitter featured result turn up in Google’s results. Along the way we’ve discovered some interesting things that seem to play a part, if you’re looking to get your account featured in a specific Google search query. The main takeaways were […]

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