In November 2016, Google announced their mobile-first index initiative. While we don’t expect to see it until 2018, Google said in a recent Webmasters hangout that websites...

When conducting link audits, people usually look for risks rather than opportunities. By paying attention to what happens to Googlebot crawling external links to your site, you can...

Large-scale link analysis, as a process, seems to have waned in popularity over the last few years, but when executed correctly can still have real utility. Notable benefits...

Artificial Intelligence and Machine Learning (ML) are not brand new concepts but over the last few years we’ve started to hear an awful lot more about how those technologies...

As a transformational year recedes, here’s a look at what 2017 holds in store! Cracking down on intrusive interstitials The only Google update to have so far been confirmed...

In the interest of genuine curiosity, or some gentle motivation from cleverly placed Google Announcements, you might have decided that testing a basic AMP implementation is worth...

In the last few weeks we’ve seen 2 major tooling companies announce a “re-focus” on the Search industry. Specifically, they’ve drawn a line and declared...

Performing comprehensive keyword research for a large site can be a challenge. Often you’ll end up with tens of thousands of keywords from different sources, many of which have...

Retail SEO is an increasingly competitive marketing space, so what do you need to know as an Ecommerce site owner? How to Compete in Organic Search Improve Your Link...

More than several years ago now, some of my closer colleagues will remember our old domain name, SEOgadget had been subjected to a directory submission blast. Two, in fact. The...

How do you analyse the overall health of your site from an organic search perspective? This was the question posed to me by the organisers of the Amsterdam Affiliate Conference...

Universal Angular 2 server side rendering for SEO & crawl-friendliness There’s a lot of excitement around the release of Angular 2, for three reasons really: It’s...

Your mobile product pages are probably the least explored quick win opportunity your marketing team could exploit. To benefit fully; we need to understand the important differences...

Getting an accurate answer to this question, especially with larger sites, is actually quite difficult. It’s smart to rely on your own data, that’s for sure. We know...

“Answer Boxes”, the “OneBox” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While...