If I were to ask you who are your direct competitors (brands that offer similar products or services to you), I am pretty sure you could list them easily. These, however, quite...

A website migration can be one of the most risky projects SEOs have to face during their career. If handled properly, a migration can bring multiple benefits to your site in the...

The retail industry has always been dynamic, but in recent years, it has experienced unprecedented changes. Technological advancements, the recent shift to e-commerce and external...

Strategy is deciding what to do and execution is all about making it happen. For this reason, the value of your strategy depends on whether it’s being implemented or not; it...

As the online shopping market increasingly becomes the standard way of shopping, today’s consumers expect to make a return online as easy as it was to purchase. Not updating your...

SEO reports are vital in developing an effective SEO strategy that works. If done right, they can allow you to uncover performance issues promptly – so that you can react to...

In November we ran a virtual event designed to train organic marketing teams on how to best establish, execute and report on organic strategy. One of those sessions led by our...

Internal linking is one of the most impactful ways to improve organic search visibility. Here’s an example of how it works in practice. One of the lowest-hanging fruit we...

Last August, Google released big news, a site-wide ranking signal that targets ‘unhelpful content’ written for search engines. As with any big update, this sent ripples through...

Over the past few years, more and more SEOs have started learning to code, with Python becoming the community’s language of choice. But Python isn’t the only programming...

When it comes to conducting keyword research and subsequent keyword mapping strategies, search volume is typically the go-to metric we look at. However, this is only a...

As an SEO, half the job is working out what to do and the other half is getting it done. As my colleague Will has said, implementing recommendations has to happen at scale to...

As an SEO, understanding the impact of the work we do can be difficult at times. Especially when a change is so small, creating a business case to show the potential uplift becomes...

A slow-loading website kills user experience. This is old news. A study by SiteSpect back in 2019 found that, after testing 50% of their total website audience on a 1 second slower...

As part of an international strategy, it is common to see international websites have near duplicate content between web pages to target an international audience using the same...