Personas and archetypes are a consolidation of user data which helps us to understand who a company’s audience or customers are. What are their interests, what motivates them,...

Whether you work in content or you manage a brand, you’ll no doubt be familiar with the concept of tone of voice. As a reminder, tone of voice (sometimes abbreviated to ToV) is...

Fake news seems to be everywhere, accelerated by new social platforms and a thirst for virality by users and businesses alike. As content creators, we have the power and...

Do you have specific goals tied to your content? Do you have a clear idea of what a successful content marketing strategy looks like? If you’re not sure how to answer these...

Breaking into new markets is a huge opportunity for brands to capture new customers and drive awareness. Yet, where some brands go wrong is by assuming that your original strategy...

Natural Language Generation (NLG) is a growing industry that promises to improve the overall content creation process. For copywriters, the biggest benefit of these tools is the...

Marketing content to travel consumers has been proving a tricky task recently. With the industry taking a huge financial hit and operation closures due to lockdown restrictions,...

The COVID-19 pandemic has had an immense influence on young people’s attitudes to finance. Against a backdrop of economic turbulence, mass unemployment, and an over-saturated...

In March 2022, Carla Thomas, one of our Senior Content Strategy Consultants, hosted a webinar on creating quality content that drives demand within B2B and niche industries.  In...

Let’s face it, when producing content about complex Financial Services (FS) and B2B topics, it can be hard to make content that’s engaging and appealing to your...

The Natural Language Generation (NLG) industry is BIG business, and with the global market value expected to reach $1.6 billion a year by 2027, highly lucrative. It promises to...

Imagine walking into a shop and immediately finding the perfect party dress, the exact shade of paint to match your furniture or the ideal pair of wellies for your child’s...

“Saving our planet is now a communications challenge.” – Sir David Attenborough As content marketers we need to take up that challenge, and use our skills to communicate...

I let out a most satisfying ‘YES!’ when I spotted this tweet by Joel Klettke back in April. In just a few characters he’d managed to encapsulate several of our team debates...

‘How do I make this sound exciting?’ As a marketer working in certain utilitarian or B2B service industries, that’s probably a question you’ve often asked yourself when...