Technical SEO consulting and inspired content campaigns establish printing brand in a competitive marketplace

ClientPixartprinting

IndustryPrinting

240% Year on Year Increase in UK Revenue for Online Printer

colourising the past

The Challenge

Pixartprinting is a successful, International ‘web to print’ company. Their products – labels, brochures, boxes, large-format posters and much more – are well respected in the market and are considered very high quality. We were hired to establish their UK domain in the UK market.

The goals set for us were relatively simple: increase rankings for a set group of keywords and demonstrate a positive ROI through various traffic and revenue goals.

The Solution

Our team undertook the following services as part of our project:

Following the initial keyword research and technical SEO audit work, we created two pieces of ‘flagship’ content for Pixartprinting:

the true cost of comic sans

The true cost of comic sans

Colourising the past

Colourising the past

The Results

Both pieces had a huge reception: The True Cost of Comic Sans received a Reddit front page, and Colourising The Past was covered by hundreds of high authority news sites including Don’t Panic and Mashable.

Technical search improvements exceeded all expectation too:

2013-2014revenue-by-organic-channel
  • 240% increase in revenue from organic search, year on year
  • 300% return on Organic channel spend
  • 216.79% more revenue year on year through product page entrances, and the strongest to date organic search performance for uk.spacenk.com
  • Extensive link profile growth correlates well to organic traffic growth and search engine visibility improvements:
  • Link Profile Growth
link-profile-growth

We’ve seen steady growth in the number of new domains linking to the UK domain, which has pushed performance at the product page level.

home-page-deep-page-split

Increase in revenue from referral traffic

A good SEO campaign is one that drives revenue from the links and coverage won by the agency. This is probably one of the most exciting parts of our campaign: that referral traffic converted so well and the business benefited from those direct sales and the resulting increase in organic search traffic.

referral-traffic-referral-revenue

Increase in Social network referral traffic

social-referrals

Social, especially Twitter, loved our campaigns. All of this exposure also resulted in a significant increase in branded search:

branded-search

By the end of our campaign, we’d delivered a 240% Year on Year increase in UK revenue, delivering an approximate ROI on spend for the brand of 300%.


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